web 2.0: changing the world of healthcare?

© Copyright Ovum 2007 www.ovum.com

Web 2.0: Changing the world of healthcare?

Tola Sargeant, Practice Leader

[email protected]

01798 865231

12th June 2009

© Copyright Ovum 20072

Agenda

Setting the scene

Health market backdrop

What is Web 2.0?

How is it relevant to healthcare?

How is it being used in healthcare?

What are the barriers to e-Health 2.0?

What next for e-Health 2.0?

Are there opportunities for Scottish SMEs?


Level 3Setting the scene



Health market backdrop

Increa

sing

Aging population

Prevalence of long-term

conditions

Consumer expectations

Patient knowledge & familiarity with the web

Use of EHRs/EPRs

Confidence in telehealth

Mobile workforce

Emphasis on prevention

De

crea

sin

g

Budgets

Number of clinicians

Time to spend with each patient

Bed availability


What is Web 2.0?

A second generation of web development and design that facilitates:

Communication

Secure information sharing

Interoperability

CollaborationExamples include:

Web-based communities

Hosted services

Social-networking sites

Video-sharing sites

Wikis & Blogs


Web 2.0?

But how is this relevant to healthcare?

• more interactive style of engagement

• forum to voice their views• dynamic, responsive, dialogue

• find out what others think

• lower cost channel • harness customer ideas for product or service innovation

• enhance ‘open’ brand value and culture

• show responsiveness

• enhanced collaboration

• strengthened culture

• win-win problem solving

• experience sharing1. Citizen

Wants

2. Healthcare provider Wants

3. Organisation/Staff Wants

4. Joint Wants

•crowd sourcing

•co-production

• dialogue

• passion & contribution

•crowd wisdom•social networking

• innovation


Web 2.0

But how is this relevant to healthcare?

• more interactive style of engagement

• forum to voice their views• dynamic, responsive, dialogue

• find out what others think

• lower cost channel • harness customer ideas for product or service innovation

• enhance ‘open’ brand value and culture

• show responsiveness

• enhanced collaboration

• strengthened culture

• win-win problem solving

• experience sharingCitizen 2.0

Policy Development

2.0

Enterprise 2.0

Service 2.0


Level 3Citizen 2.0


‘Ways for consumers of services to interact with each other peer-to-peer and with service providers’


Citizen 2.0 – engagement


Citizen 2.0 – share information


Citizen 2.0 – support groups


Citizen 2.0 – feedback


Citizen 2.0 - feedback


Level 3Policy development 2.0


‘Ways for service providers to interact with each other – and with consumers - to innovate or improve service design’


Policy development 2.0 - crowdsourcing


Policy development 2.0


Level 3Services 2.0


‘Ways for all involved to interact better to improve the service delivery experience’


Service 2.0 – personal health records


Service 2.0 – PHR platforms


Service 2.0 – consultation


Service 2.0 – wellbeing


Level 3Enterprise 2.0


‘Ways to improve collaboration and coordination within the service delivery organizations’


Enterprise 2.0 – knowledge exchange


Enterprise 2.0 – decision support


Enterprise 2.0 – internal collaboration


Enterprise 2.0 – recruitment & induction


Enterprise 2.0 – professional networks


Level 3What next?



What next for e-Health 2.0? Supporting telehealth & telecare

PHRs repository for telehealth device data Web 2.0 support networks grow

More emphasis on wellbeing & prevention

Increasing demand for mobile applications

PHR platforms grow in importance

Storing consumer telehealth data Touted as a means to share EHR

information nationally Useful regionally/when travelling Increased wealth of applications on core

platforms

More power in hands of consumer


Barriers to e-Health 2.0 Provenance accuracy

Data security & confidentiality

Malware

Compliance with legislation (e.g. HIPAA)


Areas of opportunity for Scottish SMEs?

Service 2.0/PHR platform

Telehealth devices, applications or services

Telecare devices, applications or services

Mobility

Wellbeing & prevention

Level 3Web 2.0: Changing the world of healthcare


Tola Sargeant, Practice Leader

[email protected]

01798 865231

12th June 2009

web 2.0: changing the world of healthcare?

Health & Medicine