web 2.0: extending the reach of the soa model

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© 2007 IBM Corporation 2007 IBM developerWorks 開開開開開John Turek Director, China Emerging Tech. Institute IBM China Development Lab Nov. 1, 2007 Web 2.0: Extending the Reach of the SOA Model

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Web 2.0: Extending the Reach of the SOA Model. John Turek Director, China Emerging Tech. Institute IBM China Development Lab Nov. 1 , 2007. Credit where it is due. In a Nutshell. Web 2.0 is a social phenomena, an emerging business model and a set of technologies in support of that model. - PowerPoint PPT Presentation

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Page 1: Web 2.0:  Extending the Reach of the  SOA Model

© 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

John TurekDirector, China Emerging Tech. InstituteIBM China Development LabNov. 1, 2007

Web 2.0: Extending the Reach of the SOA Model

Page 2: Web 2.0:  Extending the Reach of the  SOA Model

2 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Credit where it is due

Page 3: Web 2.0:  Extending the Reach of the  SOA Model

3 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

In a Nutshell

Web 2.0 is a social phenomena, an emerging business model and a set of technologies in support of that model.

Web 2.0 is enabled by the ability to create, share and use data in innovative ways not previously envisioned by the creators of the service.

Web 2.0 and Web services both support a Service Oriented Approach to programming but Web 2.0 has developed through a more chaotic, community driven process with remarkable success leveraging a variety of protocols.

Disclaimer

In the spirit of Web 2.0 it is the community that will decide on the final manifestation of these principles.

Page 4: Web 2.0:  Extending the Reach of the  SOA Model

4 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Agenda

What is Web 2.0?

The Web as the next development platform

Feed Centric Integration

Extending the programming model: Challenges and Directions

Parting Thoughts

Page 5: Web 2.0:  Extending the Reach of the  SOA Model

5 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

The evolving Web platform

Web 2.0 is about connecting people, and making technology efficient for people.

Web 1.0 was about connecting computersand making technology more efficientfor computers.

Web 2.0 changes the way in which businesses interact with its customers

Web 2.0:

Is about communities and social networks

Builds contextual relationships and facilitates

knowledge sharing

Is about people and the way they collaborate

Page 6: Web 2.0:  Extending the Reach of the  SOA Model

6 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

The Long Tail of Web ApplicationsLong-tail of Applications

Situational ApplicationsMission Critical

Open Source App Server

Us

ag

e,

Imp

ort

an

ce

Number of Applications

ERP

CRM

SCM

.com

sales analysis dashboards contact mgmt

Scripting (e.g. LAMP)JEE, .NET

Ad Hoc DevelopmentFormal Development

ERP

The Long Tail• Targeting niche markets - expanding from dozens of markets of millions of people to

millions of markets of dozens of people

• Examples: Google, Netflix, Amazon

Network Effects• Product or service is more valuable the more people that use it (e.g telephone, email,

instant messaging…)

• Examples: eBay, MySpace, Craigslist…

Data as the new “Intel Inside”• Proprietary data – hard for a competitor to duplicate

• User Generated Data• Data indirectly created by users• Examples: NAVTEQ, Amazon, Google Pagerank

Core Competencies of Web 2.0 Companies Services, not packaged software, with cost-effective scalability Control over unique, hard-to-recreate data sources that get richer as more people use them Trusting users as co-developers Harnessing collective intelligence Leveraging the long tail through customer self-service Software above the level of a single device Lightweight user interfaces, development models, AND business models

Page 7: Web 2.0:  Extending the Reach of the  SOA Model

7 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

What is Web 2.0 All About?

EXAMPLE: MASHUPS – Integration of disparate data source through simple scripting tools enables users to innovate by combining existing web services into entirely new applications.

Web Service which uses content from more than one source to create a completely new service

Typically sourced from a third party via a public interface or API

Simple methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom) and JavaScript

Page 8: Web 2.0:  Extending the Reach of the  SOA Model

8 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

What is Web 2.0 All About?Example: AccuWeather™

Overview– SMB company that aggregates weather content, crushes forecasts

that are consume by diverse businesses

– ProfesionalPlus staff that assembles custom forecast models for businesses

– ModelPlus - suite of advanced forecast modeling solutions such as StormTimer

– Example: CSX - sends train route information to AccuWeather - compares with severe weather to “message” CSX systems of severe, situational conditions

AccuWeather Opportunity– Backlog of custom dashboards growing fast

– Customers asking for “flexible” mash-ups to meet ongoing changing business needs

– Customize costs high given current technology foundation

– Extend current weather content subscription to enabling user-customizable dashboards

– Seeing growing number of weather widgets, branded with AccuWeather - with poor quality - potential reflection on company

AccuWeather™“(Web 2.0) Widget-delivered weather information allows our clients to be more productive in utilizing AccuWeather data to identify and exploit business opportunities while at the same time helping clients manage risks imposed by adverse weather conditions.”

Page 9: Web 2.0:  Extending the Reach of the  SOA Model

9 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

REST SOAP XML-RPC REST,XML-RPC

REST,XML-RPC,

SOAP

REST,SOAP

JS Other

google google mapsmaps

netvibesnetvibes

live.comlive.com

virtual virtual earthearth

google google searchsearch

amazon S3amazon S3

amazon amazon ECSECS

flickrflickrebayebay

youtubeyoutube

411sync411syncdel.icio.usdel.icio.us

yahoo! searchyahoo! searchyahoo! geocodingyahoo! geocoding

technoratitechnorati

yahoo! imagesyahoo! imagestrynttrynt

yahoo! localyahoo! local

Page 10: Web 2.0:  Extending the Reach of the  SOA Model

10 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Web

Enterprise

RESTJSON

XML RSS

ATOM

LegacyCICSIMS

J2EE

App ServerWAS, CE, Tomcat

WPS, ESB, Portal

SOAPWS-* JMS

MOM

“Bridging Web and Enterprise SOA”

AJAX

DB2

Global SOA

Exposing Enterprise Services to the Web extends your enterprise globally and simplifies:

– Development

– Composition of Services

– Deployment and accessibility

– QoS: Performance, Scale, Security

Enterprises are exposing more services and feeds to the Web …and consuming more services and feeds from the Web

Enterprise mashups and composite applications

Page 11: Web 2.0:  Extending the Reach of the  SOA Model

11 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Web 2.0 SOA

Software as a service Software as services

Interoperability based on Web principles Interoperability based on Web standards

Applications are platforms Applications are platforms

Encourages unintended uses Permits unintended uses

Mashups Composite applications

Rich user interfaces Little user interface guidance

Architecture of participation Little prescription of user participation

Source: http://web2.wsj2.com

Some Similarities & Comparisons between Web 2.0 and SOA

Page 12: Web 2.0:  Extending the Reach of the  SOA Model

12 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Agenda

What is Web 2.0?

The Web as the next development platform

Feed Centric Integration

Extending the programming model: Challenges and Directions

Parting Thoughts

Page 13: Web 2.0:  Extending the Reach of the  SOA Model

13 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Harnessing Web 2.0

Assemble– Users who may not be programmers can

– create web applications to address just-in-time ad-hoc situational needs

– Integrate data and markup using widgets to create new utilities

Wire– Bind rich content from disparate sources to create

new ways to view information– Add behavior and relationships to disparate widgets

to create a rich interactive application experience

Share– Quickly promote your mashup for use by others– Enable multi-user collaboration on the development

of a mashup

How can we harness Web 2.0 power today? Empower users to assemble their own situational web applications Enable non-programmers to wire software components together with behavior and data relationships Embrace the community spirit of Web 2.0 - share personal web applications for quick and simple

collaborative decision making activities

Page 14: Web 2.0:  Extending the Reach of the  SOA Model

14 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Leveraging Web 2.0

Time to Value (TTV)

– Easy to aquire, learn and use

– Server side scripting is preferred

– Readily available pre-built libraries

ProjectZero.org – What is it?

Project Zero – What is it?

Zero complexity. Zero overhead. Zero obstacles.

Project Zero is an IBM-sponsored public incubator project which speeds the development of next-generation dynamic web applications by providing a simplified development model built around web 2.0 building-blocks and making existing services easier to consume.

The community driven web site where visitors can learn about the project, download the code packages, and participate in the community through forums and blogs.

Page 15: Web 2.0:  Extending the Reach of the  SOA Model

15 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Project Zero Core Technology Create: Project Zero introduces a set of application programming interfaces that are centered on service creations using REST, scripting,

integration mash-ups and rich web interfaces.

– Zero uses conventions to facilitate the development of REST services

– Zero supports scripts written in several of the popular scripting languages, including PHP, JavaScript and Groovy (Java).

– Zero’s scripts are fundamentally stateless; however, to support state, Zero employs a shared memory space to help facilitate the management of transient data.

– Zero programs use a LINQ-based data access service to access relational data.

Assemble: Project Zero supports the composition of new services and applications using integration (a.k.a., “mash-up”) technology to “wire” together REST services.

– A solution may be rapidly assembled by combining existing feeds and services that enrich, sort, and filter data in a pipeline.

– Zero also exposes points of configuration that allow the pipeline behavior to be augmented by configuring templates to alter pipeline routes, log events along the pipeline, as well as transform data flowing though the pipeline to alternative data formats.

Execute: Project Zero deploys on a radically simplified web server that is optimized to securely run a massive number of short lived, stateless scripts.

– The Zero runtime supports multiple scripting languages atop an optimized Java Virtual Machine.

– Each script runs as its own process, and as such, is isolated from other scripts and can be secured at a finer grain.

– The Zero runtime supports lazy activation of scripts; hence a single box can support hundreds of service and application instances. Given the fact that Zero scripts are fundamentally stateless, they are able to be periodically recycled, which eliminates failures due to “heisenbugs”.

Page 16: Web 2.0:  Extending the Reach of the  SOA Model

16 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Public WebPublic Web

Three Steps to Creating a Mashup

Web 2.0 Composite ServicesWeb 2.0 Composite Services

SOA FoundationSOA Foundation

Web 2.0 Composite ApplicationsWeb 2.0 Composite Applications

Web.0 PlatformWeb.0 Platform

BrowserBrowser

Binding

Service

Widgets

1

23

Steps:

1. Compose services (data or function) into a composite service

2. Compose widgets / HTML segments into a composite UI or an app template

3. Binding service (data or function) to the composite UI

OSOS

Web.0 PlatformWeb.0 Platform

PHPPHP JavaJava

JVMJVM

Page 17: Web 2.0:  Extending the Reach of the  SOA Model

17 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Mashup Makers: QED Wiki Example

MicroformatsREST

ExemplarsFeeds

MicroformatsREST

ExemplarsFeeds

MashupSeveral composition models Wiki + controls QEDWiki Spreadsheet Merged formed/feeds … …

Page 18: Web 2.0:  Extending the Reach of the  SOA Model

18 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007 1818

Mashups v Workflow? Mashup Tools are reviewed at http://blogs.zdnet.com/Hinchcliffe/?p=63 Workflow Tools are reviewed by Gannon and Fox

http://grids.ucs.indiana.edu/ptliupages/publications/Workflow-overview.pdf

Both include scripting in PHP, Python, sh etc. as both implement distributed programming at level of services

Mashups use all types of service interfaces and do not have the potential robustness (security) of Grid service approach

– Typically “pure” HTTP (REST)

Do we want to bridge across Mashups and Workflow?

Page 19: Web 2.0:  Extending the Reach of the  SOA Model

19 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Agenda

What is Web 2.0?

The Web as the next development platform

Feed Centric Integration

Parting Thoughts

Page 20: Web 2.0:  Extending the Reach of the  SOA Model

20 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Integrating Data Feeds

Data Centric Service Composition

Fusion Data Model being developed at CDL

Other examples:

– SnapLogic,

– Microsoft,

– Yahoo Pipes,

– etc.

Disclaimer

During the course of this discussion, I will present specific technologies being prototyped in the lab with the goal of describing a general principles. In the spirit of Web 2.0 it is the community that will decide on the final manifestation of these principles.

Page 21: Web 2.0:  Extending the Reach of the  SOA Model

21 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Let’s Start With One Simple Scenario Get BBC and Yahoo headline news feed Aggregate the feeds, Sort the items by title Publish it at “http://localhost:8090/pipelinebinding/news”

FetchBBCNews

FetchBBCNews

SyndicateSyndicate Aggregate the feeds

Sort

FetchYahooFeed

FetchYahooFeed

SortSort

http://rss.news.yahoo.com/

rss/topstorieshttp://

newsrss.bbc.co.uk/rss/newsonline_uk_edition/

world/rss.xml

Page 22: Web 2.0:  Extending the Reach of the  SOA Model

22 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Pipeline as a REST Centric Composition Pattern

Step

1

Step

1

Step

2

Step

2

Step

3

Step

3

For-eachFor-each

A pipeline contains a set of steps connected together, with outputs flowing into inputsInput parameters of pipeline can be declared.A pipeline can invoke the other pipelines as a step.

A step is an atomic component that performs a unit of processing.Step can have zero or more inputs and one output.Step parameters can be used for configurationBasic processing steps will be provided out-of-box. E.g. fetch feed, invoke rest service

The data flows between steps follow the XPath 2.0 data model definition.

Step aStep a Step b

Step b

A construct is a steps that contains additional steps. It control and organize the flow of documents through a pipeline. E.g. For-Each, Choose-When-Otherwise,

XML Pipeline

Page 23: Web 2.0:  Extending the Reach of the  SOA Model

23 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Integration Toolkit for Aggregating Data Feeds

Page 24: Web 2.0:  Extending the Reach of the  SOA Model

24 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Spectrum of usersApplication Assemblers•Those using computers at work who can automate business tasks that are not already addressed (e.g. working with databases and dynamic spreadsheets).•Shielded from integration issues.

Enablers •Those using computers at work who say that they “program”•Focused on empowering the Assemblers. •Web Developers with skills for content integration and app logic.

Traditional Programmers•IT Professionals who are professional application programmers. •1M are sophisticated professional application programmers, 2M are less sophisticated

3 M

13 M

55 M

UI and Content Manipulation Skills

Spreadsheets, Databases, Wikis, Blogs, Web Content Management

Skills for content integration and application logic.

PHP, ASP, Ruby on Rails, JavaScript, HTML, XML, REST

Skills for backend Integration and Infrastructure.

J2EE, .NET

Situational Apps Employ a Different Constituency

Skills

Page 25: Web 2.0:  Extending the Reach of the  SOA Model

25 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Service Ecosystem

From Goals to Results

SOAWeb

PersonalizedService Palette

Identify(Navigate)

1

Compose Services

2

Flow Flow Tool

Codify

Contribute BackCollective Intelligence

Contribute BackNew Services

Contribute Services (UGC)

UGC

A Trip Plan

Stock App

Integrate Sales Mgmt & SugarCRM

A Composite Feed

A Report

A Dashboard

Campus Hire Document

Application

Flow

Composite service(Feed, REST)

Others

3

Human Workflow

GoalsResult

s

Page 26: Web 2.0:  Extending the Reach of the  SOA Model

26 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Sales Person Assistant

Summary: Halliburton Company provides a variety of services, products, maintenance, engineering and construction to energy, industrial, and governmental customers.

CEO: David J. Lesar

Headquarters:5 Houston Center 1401 McKinney Suite 2400Houston, TX 77010, USA

Phone: +1-713-759-2600

Sales History

Headquarters

Financial Information (NYSE:HAL)

Company name: Halliburton

Layout View Display ViewDesign View

Product: IBM Lotus Notes

News

From To1/1/1998 Today

0

500

1000

1500

2000

2500

3000

3500

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Year

Sa

les

Blog Posts

Feeds

Category:

Subcategory:

News

Business

rss rss rss

atomatomatom

CNNMoney Google News

Yahoo! News

……Reuters

Feed Operators

Sort Filter Merge

S F M

More Feeds

More Operators

Recommendations

Services

Category:

Subcategory:

Directories

Companies

Google Directory

Yahoo! Directory

Reuters

………

ws ws rest

ws ws ws

More Services

More Recommendations

CompanyPicture

CEOGeneology

SendSMS

ws

Page 27: Web 2.0:  Extending the Reach of the  SOA Model

27 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Sales Person Assistant

Summary: shortDescription

CEO: name picture

Headquarters: address

Phone: phoneNumber

Sales History

salesChart

Headquarters

map

Financial Information (NYSE:F10)

financialInfo

Company name: companyName

Layout View Display ViewDesign View

Product: productName

News

news

From TostartDate endDate

Blog Posts

comments

Feeds

Category:

Subcategory:

News

Business

rss rss rss

atomatomatom

CNNMoney Google News

Yahoo! News

……Reuters

Feed Operators

Sort Filter Merge

S F M

More Feeds

More Operators

Recommendations

Services

Category:

Subcategory:

Directories

Companies

Google Directory

Yahoo! Directory

Reuters

………

ws ws rest

ws ws ws

More Services

More Recommendations

CompanyPicture

CEOGeneology

SendSMS

ws

Page 28: Web 2.0:  Extending the Reach of the  SOA Model

28 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

rest

Reuters

Company Name

CEOSummary PhoneHeadquarters

Feeds

Services

Category:

Subcategory:

News

Business

rss rss rss

atomatomatom

CNNMoney Google News

Yahoo! News

……Reuters

Feed Operators

Sort Filter Merge

S F M

More Feeds

Category:

Subcategory:

Directories

Companies

Google Directory

Yahoo! Directory

Reuters

………

ws ws rest

ws ws ws

More Services

Layout View Display ViewDesign View

More Operators

Recommendations

Developer drags the Reuters

company directory service

No recommendations available.

Page 29: Web 2.0:  Extending the Reach of the  SOA Model

29 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

rest

Reuters

Company Name

CEOSummary PhoneHeadquarters

Feeds

Services

Category:

Subcategory:

News

Business

rss rss rss

atomatomatom

CNNMoney Google News

Yahoo! News

……Reuters

Feed Operators

Sort Filter Merge

S F M

More Feeds

Category:

Subcategory:

Directories

Companies

Google Directory

Yahoo! Directory

Reuters

………

ws ws rest

ws ws ws

More Services

Layout View Display ViewDesign View

More Operators

Recommendations

More Recommendations

CEOPicture

HeadquartersMap

Send SMS

ws

Tool makes recommendations for the potential outputs and/or services to be

added next

Page 30: Web 2.0:  Extending the Reach of the  SOA Model

30 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

rest

ws

Reuters

Google Images

Company Name

CEOSummary PhoneHeadquarters

CEOpicture

Feeds

Services

Category:

Subcategory:

News

Business

rss rss rss

atomatomatom

CNNMoney Google News

Yahoo! News

……Reuters

Feed Operators

Sort Filter Merge

S F M

More Feeds

Category:

Subcategory:

Finance

Charts

Google Finance

Yahoo! Finance

AOL Finance

………

ws ws ws

ws ws ws

More Services

Layout View Display ViewDesign View

More Operators

Recommendations

More Recommendations

Developer picks the “CEO picture” recommendation

CEOPicture

HeadquartersMap

Send SMS

ws

Page 31: Web 2.0:  Extending the Reach of the  SOA Model

31 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

rest

ws

Reuters

Google Images

Company Name

CEOSummary PhoneHeadquarters

CEOpicture

Feeds

Services

Category:

Subcategory:

News

Business

rss rss rss

atomatomatom

CNNMoney Google News

Yahoo! News

……Reuters

Feed Operators

Sort Filter Merge

S F M

More Feeds

Category:

Subcategory:

Finance

Charts

Google Finance

Yahoo! Finance

AOL Finance

………

ws ws ws

ws ws ws

More Services

Layout View Display ViewDesign View

More Operators

Recommendations

More Recommendations

HeadquartersMap

FrenchSummary

Send SMS

ws

Developer picks the “CEO picture” recommendation

Tool offers a new set of

recommendations

Page 32: Web 2.0:  Extending the Reach of the  SOA Model

32 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

Agenda

What is Web 2.0?

The Web as the next development platform

Feed Centric Integration

Parting Thoughts

Page 33: Web 2.0:  Extending the Reach of the  SOA Model

33 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

8 of the world's 10 biggest banks

10 of the world's 10 biggest auto

manufacturers

80% of the biggest US health plans

9 of the world’s 10 biggest telcos

8 of the world's 10 biggest insurers

4 of the world's 10 biggest retailers

80 SMB references

More than 2,500 SOA Business

Partners

Half of the world’s 30 biggest electronics

companies

Leverage Web 2.0 technologies and techniques to deliver richer, more interactive experiences for people, process, and information

Extending the value of existing SOA investments

Page 34: Web 2.0:  Extending the Reach of the  SOA Model

34 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

IBM Strategic Direction for Web 2.0

Bridge between Web and Enterprise SOA• Building on SOA by using the Web as a business platform• Extensions to IBM SOA platform allowing a simple on-ramp to Enterprise SOA• Address the need to build service interfaces for existing apps to enable access to data / content

Expand SOA with Emerging Web 2.0 Technologies• Enable customers and partners to respond faster to situational business opportunities and threats • Embrace technologies preferred by web developers • Empower knowledge workers to wire software components together, forming new situational applications and mashups

Continue Industry Web 2.0 Technology Collaborations• Lead and promote standards that enable more services & feeds to be easily mashed up• Accelerate adoption of light-weight programming models, Feeds, Wikis, Richer User Experience• Empower knowledge workers to wire software components together, forming new situational applications and mashups

Community Participation• Lead an open community to define conventions for programming model, deployment model, and administration for Web 2.0 applications• Help Web 2.0 deliver on its promise of "open-access" by driving a community around the growing number of data services• Use public Forums, Blogs and Wikis to discuss product development, Source code, Examples, Problems, etc.

Page 35: Web 2.0:  Extending the Reach of the  SOA Model

35 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

ProjectZero.org

• Latest Builds

• Technical Documentation

• Bug reports

• Developer Forums

• Demos / Videos

www.ProjectZero.org CommunityEvolve Project Zero core platform based on community feedback Early access to the new programming model and core platform code

Influence the direction of the core and create extensions a la eclipse plugins

Share experiences around latest innovations with the platform

Page 36: Web 2.0:  Extending the Reach of the  SOA Model

36 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

The evolving Web platform

Web 3.0 is about XYZ, and making technology efficient for people.

Web 2.0 changes the way in which businesses interact with its customers

Web 2.0:

Is about communities and social networks

Builds contextual relationships and facilitates

knowledge sharing

Is about people and the way they collaborate

Web 2.0 is about connecting people, and making technology efficient for people.

Page 37: Web 2.0:  Extending the Reach of the  SOA Model

37 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.“ Antoine de Saint-Exupery

Page 38: Web 2.0:  Extending the Reach of the  SOA Model

38 © 2007 IBM Corporation

2007 【 IBM developerWorks 開發者大會】

IBM developerWorks| Oct 2007