web 2.0 in the business environment
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SOCIAL MEDIA IN THE BUSINESS ENVIRONMENT
Mission Critical:
AND WHO ARE YOU?
Who Are We?
What’s Your Web 2.0 Comfort Level?
Using the free online tool, Zoomerang,please take a moment to fill out our short
survey.
Some Definitions
Social: refers to the interaction of organisms with other organisms and their collective co-existence.
Sharing
Media: the transmissionchannels or tools used to storeand deliver information or data.
Information
Web 2.0: The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking.
Intro to Social Media Tools
Social Bookmarking – Digg, Reddit, StumbleUpon, Delicious
Blogging – Wordpress, Blogger, Tumblr, Posterous
Social Networking and Microblogging – Twitter
Location-Based Social Networking – Foursquare, GoWalla, Facebook Places
Social Profile Networks – Myspace, Ning, Linked In, Facebook
Think of Added Value
Think of Internal & External Value
WHAT SOCIAL MEDIA TOOLS HAVE YOU USED?
Describe Your Experiences
Some of the Top Tools for Business
Groupon
Foursquare
What Are Your Peers Doing?
“How Small Business Is Using Social Media” Mashable.com March 2, 2010
AND HOW DID THEY DO IT?
Who’s Had Success?
Let’s Take a Look…
Who? What? How?
Gap 441,000 Groupons were sold, bringing in a little more than $11 million.
Groupon Deal: $25 for $50 worth of merchandise
Old Spice Over the past three months, sales jumped 55 percent and in the past month, they rose 107 percent, also per Nielsen.
Twitter and video
Target Daily views on Facebook page increased 4,800 percent, with wall gathering 3,000+ personal stories by fans. An additional 97,091 fans in just two weeks.
Facebook app
Mashable “5 Winning Social Media Campaigns” & Stoneig.com “Experimental and Successful Social Media Campaigns”
How Do I Keep Up?
Join professional communities
Read industry blogsSearch for social
media news outletsSubscribe to RSS
feeds
Mashable.comSocial Media ClubBraintraffic.comEngadget.comWired.com
Disadvantages Advantages
UpkeepExtra workLack of controlAuthority can be
ChallengedHistory kept. . .
forever
OpennessCommunity buildingBrand strengtheningCommunicationCloser relationships
with stakeholdersNetworkingBenchmarking
Pros and Cons of Web 2.0
DO YOU SEE MORE PROS OR CONSFOR YOUR BUSINESS?
What Are Your Thoughts?
What’s Your Message?
A Discussion with Dr. Jose Lepervanche,Professor of Supervision and Management
CREATING YOUR PRESENCE ONLINE
Now It’s Your Turn!
WHAT ONE TOOL DO YOU FEEL CONFIDENT THAT YOU CAN WALK AWAY AND IMPLEMENT
TODAY?
The Takeaway
Talkback
What are your thoughts? How can we help you get started?
Contact [email protected]
www.twitter.com/amylizmoorewww.twitter.com/fscjopen
Social Media Tutorials Available @ distancelearning.org
Thank you for your participation; we hope you’ll join us for the remainder of this workshop
series!