web 2.0: internet marketing for non-profit organizations may 5 th, 2011
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Web 2.0: Internet Marketing for Non-Profit Organizations
May 5th, 2011
.com
Static
Social Networks
Semantic Web
Learning Web
Read-only materialOnline Guest booksClient-serverPersonal pagesAdvertising
Information sharingParticipationWeb based communitiesPeer to peerPersonal blogsWord of mouth
Artificial Intelligence Modular web applications Advanced computer graphics
Sensors to gather information
Web site connectivity to database application (s)
Video sharing Social Media User Generated Content
The Intelligent WebNatural Language processing Integration and combination of data
Profile creation based on behaviors and activities
WEB 1.0
WEB 2.0
WEB 3.0
WEB 4.0
The World Wide Web RoadmapThe World Wide Web Roadmap
Traditional Media Internet Marketing
One-to many communication model One-to-one or many-to-many communication model
Mass marketing Individualized marketing
Monologue Dialogue
Branding Communication
Push Marketing Pull Marketing
Segmentation Communities
Understanding the new mediaUnderstanding the new media
Marketers doing marketingMarketers doing marketing
TelemarketingTelemarketingConferencesConferences
Print AdsPrint Ads
Flyers , BrochuresFlyers , Brochures
TradeshowsTradeshows
Direct mailingDirect mailing
TV and Radio adsTV and Radio ads
People blocking marketingPeople blocking marketing
SPAMSPAM
Blocked numbersBlocked numbers
No ads televisionNo ads television
No ads radioNo ads radio
Caller displaysCaller displays
New technologyNew technology
• Promotion
• Awareness
• Branding
• Support
• Relationship building
• Content dissemination
• Participation
• Collaboration
Internet Marketing objectivesInternet Marketing objectives
The Social Network The Social Network LandscapeLandscape
Your Web 2.0 Website
Internal Blog
Back links
Video websites
Viral Marketing
Other Websites
RSS Feeds
Other blogs
Articles repositories
Social Networks
Direct Communications
Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications
What is Search Engine OptimizationWhat is Search Engine Optimization
Top 10 SEO TechniquesTop 10 SEO Techniques
How does Google Work?How does Google Work?
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Qwerty uiop lkjh gfdsa zxcv bn mklo ujhdy thsarth sh ncdt osney qweta shu enc odi nuyts lpaldj sjyispla
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Qwerty uiop lkjh gfdsa zxcv bn mklo ujhdy thsarth sh ncdt osney qweta shu enc odi nuyts lpaldj sjyispla
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Search Engine Database
Search Engine Database
Rank first in the first pageRank first in the first page
Content Quality and Quantity
Traffic Rank
Rating/importance/popularity
3 criterias to be number 13 criterias to be number 1
1- Your Internal Blog1- Your Internal Blog
Your web 2.0 website
Internal Bloga
Back links
Video websites
Viral Marketing
Other Websites
RSS Feeds
Other blogs
Articles repositories
Social Networks
Direct Communications
Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications
• Why Blog:Search Engine Results
• What to blog:Share your Knowledge
• Where to Your Internal Blog
• How to blogBe yourself
• When to blogWhenever you can
• What Next?Comments…
2- Other Blogs2- Other Blogs
Your web 2.0 website
Internal Bloga
Back links
Video Websites
Viral Marketing
Other Websites
RSS Feeds
Other Blogs
Articles repositories
Social Networks
Direct Communications
Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications
3- Video websites3- Video websites
Your web 2.0 website
Internal Bloga
Back links
Video Websites
Viral Marketing
Other Websites
RSS Feeds
Other blogs
Articles repositories
Social Networks
Direct Communications
Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications
4- Viral Marketing4- Viral Marketing
Your web 2.0 website
Internal Bloga
Back links
Video websites
Viral Marketing
Other Websites
RSS Feeds
Other blogs
Articles repositories
Social Networks
Direct Communications
Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications
You – 1You – 1Your Friends – 5
Their Friends – 25And so on...125
6253,125
15,62578,125
390,6251,953,1251,953,125
5- Other websites5- Other websites
Your web 2.0 website
Internal Bloga
Back links
Video websites
Viral Marketing
Other Websites
RSS Feeds
Other blogs
Articles repositories
Social Networks
Direct Communications
Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications
6- Rss Feeds6- Rss Feeds
Your web 2.0 website
Internal Bloga
Back links
Video websites
Viral Marketing
Other Websites
RSS Feeds
Other blogs
Articles repositories
Social Networks
Direct Communications
Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications
7- BackLinks7- BackLinks
Your web 2.0 website
Internal Bloga
BackLinks
Video websites
Viral Marketing
Other Websites
RSS Feeds
Other blogs
Articles repositories
Social Networks
Direct Communications
Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications
8- Articles repositories8- Articles repositories
Your web 2.0 website
Internal Bloga
Back links
Video websites
Viral Marketing
Other Websites
RSS Feeds
Other blogs
Articles repositories
Social Networks
Direct Communications
Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications
9- Social Networks9- Social Networks
Your web 2.0 website
Internal Bloga
Back links
Video websites
Viral Marketing
Other Websites
RSS Feeds
Other blogs
Articles repositories
Social Networks
Direct Communications
Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications
10- Direct Communications10- Direct Communications
Your web 2.0 website
Internal Bloga
Back links
Video websites
Viral Marketing
Other Websites
RSS Feeds
Other blogs
Articles repositories
Social Networks
Direct Communications
Internet Marketing and web 2.0 Internet Marketing and web 2.0 CommunicationsCommunications
Internet Marketing Action PlanInternet Marketing Action Plan
• Youtube Bounceback
• Push «Send» and get traffic
• Facebook Push
• Twitter Blog Bounce
Youtube BouncebackYoutube Bounceback
Second biggest Search EngineSecond biggest Search Engine
28.1% of all searches in the Google network happened on Youtube
Youtube BouncebackYoutube Bounceback
What does all that stuff mean?What does all that stuff mean?
• Youtube Bounceback means you bounce the people back from your videos into your website
• Which means every video that you post to Youtube should have a clear «Call to action»
• Clearly tell them what you want them to do.
• Here is what I’m offering to you and here is what I need you to do…
• Place a call to action on your video, before it starts
• Place a bounceback call to action in the description as well
• Place an anotation on the video before it starts to promote your other videos
• Take traffic from Youtube and send them where you want.
Youtube BouncebackYoutube Bounceback
What to do to rank higher and get more traffic?What to do to rank higher and get more traffic?
• Primary keyword phrase in your title
• Primary and secondary keywords in the description
• Primary and secondary keywords in your «Tags»
• Encourage people to comment on the video
• Encourage people to «favorite» the video
• Drive as many viewers to your videos as possible
• Encourage people to click on «like» or «Thumbs up» for your video
• Link to your videos from external sites and blogs with primary phrase in your anchor text
The higher you get, the more traffic you will getThe higher you get, the more traffic you will get
Push Send and get trafficPush Send and get traffic
E-mail marketingE-mail marketing
Curiosity in the subject line: Simple Steps to Electrify Your Marketing Message.
Bold Statements in the subject line: Let's have dinner at La Queue de Cheval tonight.
Controversy in the subject line: The government should pay for all healthcare services.
Shock factor in the subject line: Cigarettes Are Eating You Alive
Facts in the subject line: 47% of SME’s owners use the internet to market or advertise their business.
Humor in the subject line: An expert is someone who takes a subject you understand and makes it sound confusing.
Strong calls to action in the content:Download The 10 Biggest Mistakes companies do on Facebook.
Risks reversals and guarantees in the content: Buy with confidence with a 30 day money back guaranteed.
Get people to open your e-mails…HOW?Get people to open your e-mails…HOW?
Get people to take action after they open your mail?Get people to take action after they open your mail?
Facebook 2010 YearbookFacebook 2010 Yearbook
Facebook PushFacebook Push
You can have only one profile page with a limited of 5000 friends
You can have unlimited fan pages as you would like
Facebook is very viral and it works throughout communities
You can protect content that only fans can watch it.
You can create unlimited events
Facebook is well optimized for Search Engines and all content is indexed in Google
Facebook PushFacebook Push
Facebook PushFacebook Push
Facebook PushFacebook Push
Facebook PushFacebook Push
Facebook PushFacebook Push
Facebook PushFacebook Push
Facebook PushFacebook Push
“What are you doing?” in 140 characters or less
Followers receive updates on their homepage
Permission based marketing
How does Twitter work?How does Twitter work?
How does Twitter help you?
Direct communication tool for your businesses
• Comment on important daily topics• Post questions for quick answers • Answer others’ questions to establish credibility and expertise• Comment on others’ posts• Create links to your website or blog• Network with like-minded people
How to find the right people on Twitter?
Search box
Who are they following
How to get people to follow you?
• Follow them• Post some good tweets right before following someone else• Complete your bio• Add your twitter feed to your blog or other social media profiles• Reply to people other people you are following, especially if they’re not following you
Thank YouByron BiggsChief Executive OfficerMayday Global Solutions Inc.
Office: (514) 400-7775Mobile: (514) [email protected]
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