web 2.0...it’s okay to play!

May 2007 Barcelona - Web 2.0 1

Web 2.0

...it’s okay to play!

Dave Pattern, Library Systems ManagerUniversity of Huddersfield

[email protected]://library.hud.ac.uk/barcelona/


Contents• Question Time• Web 2.0• Library 2.0• Question Time

Creative Commons Attribution-Noncommercial-Share Alike 3.0 License http://creativecommons.org/licenses/by-nc-sa/3.0/


Question Time!• Do you regularly

use a mobile phone?

http://www.flickr.com/photos/ari/362924278/


Question Time!• do U snd txt msgz?

http://www.flickr.com/photos/jessicamills/231072148/


Question Time!• Do have

broadband internet access at home?

http://www.flickr.com/photos/jacksonlee/6222523/


Question Time!• Do you have

wireless internet access at home?

http://www.flickr.com/photos/travelinlibrarian/113353477/



use your home PC or laptop for more than an hour each evening?

http://www.flickr.com/photos/richardholden/340601444/



use your home PC or laptop for 2 or 3 hours an evening?

http://www.flickr.com/photos/aaronjacobs/64368770/


Question Time!• Do have your own

weblog / blog?

http://www.blogger.com



read other peoples weblogs and/or contribute to other weblogs?

http://orweblog.oclc.org/archives/001325.html


Question Time!• Do you use

Wikipedia?



Question Time!• Have you ever

edited a page on Wikipedia?




use instant messaging?– e.g. AIM, Yahoo!

Messenger, MSN, gTalk, Jabber, ICQ, etc

http://imagine-msn.com/messenger/launch/en-GB/


Question Time!• Do you use VOIP?

– e.g. Skype

http://www.skype.com


Question Time!• Do you have a

games console at home?

http://www.flickr.com/photos/jstar/336785888/


Question Time!• Do you play games

online and/or visit virtual worlds?

http://www.flickr.com/photos/christajoy42/354580876/


Question Time!• Do you have your

own MP3 player?

http://www.flickr.com/photos/nez/268673268/


Web 2.0

• “Web 2.0 is a phenomenon which is going to drive the next decade of innovations.”– comment left on the O’Reilly “What is Web 2.0” article

• “...a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users.”– Wikipedia article on Web 2.0

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=5

http://en.wikipedia.org/wiki/Web_2.0


Where did it come from?

Web 1.0 Web 2.0

DoubleClick Google AdSense

mp3.com Napster

Britannica Wikipedia

screen scraping web services

publishing participation

taxonomy folksonomy

stickiness syndication

• term coined in 2004 by Dale Dougherty (O'Reilly)

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html


Some Web 2.0 Concepts• applications delivered via a web

browser• exploiting and (sometimes freely)

sharing data• user participation, empowerment, and

collaboration• social networking• communities of interest• tagging and folksonomies• mashups and other unintended uses


Two Point “Oh”

• evolutionary rather than revolutionary


Two Point “Ho-ho-ho”


Web Browser as a Platform

• applications delivered via a web browser– e.g. Writely (now Google Docs), Kiko,

and Google Mail

• storing your data & personal stuff online – e.g. del.icio.us and Flickr

• the “perpetual beta”– e.g. Google Scholar

http://docs.google.com/

http://kiko.com/

http://gmail.google.com/

http://del.icio.us/

http://www.flickr.com/

http://scholar.google.com/


Social Networking

• weblogs– e.g. Blogger, LiveJournal, WordPress

• communities of common interest– e.g. MySpace, Facebook

• instant messaging– e.g. AIM, MSN, Yahoo! Chat, Skype

• media sharing– e.g. YouTube

http://www.blogger.com/

http://www.livejournal.com/

http://wordpress.org/

http://www.myspace.com/

http://www.facebook.com/

http://www.aim.com/


Making Data Work Harder

• RSS feeds• mining of unique data• sharing (usually freely)

– web services– APIs– using available standards (e.g. XML)


Mashups & Unintended Uses

• “A mashup is a website or application that combines content from more than one source into an integrated experience.”– dartmaps– amaztype– retrievr– LivePlasma


Wikis

• “A wiki is a website that allows visitors to add, remove, edit and change content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring.”– definition of “Wiki” from Wikipedia


Wikipedia


Wikis

• widespread collaboration• “radical trust”• full audit trail of edits• quick & easy to create/update

content• self-policing community


Web 2.0 Examples

• Flickr– online storage of photographs

• LibraryThing– online service to catalogue book

collections


Flickr


Flickr

http://www.flickr.com/photos/noprawns/255821458/


Flickr


Flickr – Moo


Flickr – Moo – Flickr


LibraryThing


LibraryThing – Reviews


LibraryThing – Conversations


LibraryThing – Tagging


LibraryThing – Authors


So, Who’s Doing All This Stuff?


Facts and Figures

• 129+ million edits on Wikipedia• 106+ million MySpace accounts• 70+ million weblogs tracked by

Technorati• 19+ million Facebook members• 13+ million books on LibraryThing• 1.75 million Wikipedia articles• around 4,000 images uploaded to

Flickr every minute


Millennials• aka Generation Y, NextGens, Net

Generation, iGeneration, Google Generation, Echo

Boomers, etc…

– born between late 1970s and mid 1990s – good at processing information visually – good at multitasking – high usage of social software & often work

collaboratively– high expectations– “technology veterans”– “nomadic” technology usage and “format

agnostic” (…anytime, anywhere, anyplace!)


Millennials

http://www.pewinternet.org/pdfs/PIP_Teens_Privacy_SNS_Report_Final.pdf


University of Illinois Survey (2006)

• “College Students' Internet Uses”– 1,300 respondents– 91% get information for school work online– 83% access the Internet several times a

day– 78% use Facebook and 51% use MySpace– 38% use Wikipedia– 33% create content for blogs / web journals– 1.7% don’t know what a search engine is– 0.2% don’t know what instant messaging ishttp://results.webuse.org/uic06/


US Internet User Demographics

• survey of 2,373 US adults (Dec 2006)• 70% of adults use the internet

– 83% of 18-29 year olds– 82% of 30-40 year olds– 70% of 50-64 year olds– 33% of 65+ year olds

http://www.pewinternet.org/trends/User_Demo_1.11.07.htm


Library 2.0• “...a loosely defined model for a

modernized form of library service that reflects a transition within the library world in the way that services are delivered to users. This includes online services such as the use of OPAC systems and an increased flow of information from the user back to the library.”– Wikipedia article for “Library 2.0”


Library 2.0

• use of “2.0” technologies (blogs, wikis, RSS feeds, etc)

• actively involve users in service developments

• user centric developments & initiatives• delivering services directly to users• libraries without walls (“The Third

Place”)• the “read/write library”


Library 2.0

• we need to:– be more flexible– embrace change– be more willing to take risks– give library staff the opportunity to play

and experiment– go to where our users are, rather than

force them to come to us– give our users opportunities to

contribute


Library 2.0 in the Real World

• 26 random-ish examples of how libraries are using “2.0”...

...although there might not be enough time to look at them all!


Ball State University, Indiana


La Crosse Public Library, Wisconsin


University of Alberta Libraries, Canada


Westmont Public Library, Illinois


Stevens County Rural Library, Washington


University of Huddersfield, UK


Biblioteksvar, Norway


Thomas Ford Memorial Library, Illinois


University of Worcester, UK


Dowling College Library, New York


Cheshire Public Library, Connecticut


Charlotte & Mecklenburg County Public Library


Glasgow University Library


Hartlepool Borough Council Libraries


University of Northampton Library


Topeka & Shawnee County Public Library, Kansas


McCracken County Public Library, Kentucky


St. Joseph County Public Library, Indiana


at an unnamed US Public Library…


Ann Arbor District Library, Michigan


University of Huddersfield Students


Libraries in Second Life


Useful Links

• Library Success Wiki– http://www.libsuccess.org/

• Library 2.0 Community at ning.com– http://library20.ning.com/

• links to sites listed in this presentation:– http://library.hud.ac.uk/barcelona/

• SirsiDynix Institute– http://www.sirsidynixinstitute.com/


Thank you! Any quick questions?

web 2.0...it’s okay to play!

Technology