A presentation by Myles Eftos

What I do

www.madpilot.com.au www.88miles.net

What’s a Web 2.0?Depends on who you talk to…

Cross site communication [Tech]

Gradients, reflections, starburst [Design]

Read/Write, Collaboration [Non-tech] Marketing opportunity [Marketing]

My Name is URLYouTube [www.youtube.com]

Facebook [www.facebook.com]

Google Apps [www.google.com/apps]

88 Miles [www.88miles.net]

Blogger [blogger.com]

Twitter [www.twitter.com]

Del.icio.us [del.icio.us]

BaseCamp [www.basecamphq.com]

Technorati [www.technorati.com]

Saasu.com [www.saasu.com]

Social Marketing

Easy to doNot easy to do wellFickle audienceMillions of other tryingMillions of others NOT trying

Original slides had this video embedded:http://www.youtube.com/watch?v=muP9eH2p2PI

The Original Social Network

Social networks are about friendsOnline friends still need lovin’Treat online networks like offline ones

Passive marketing

Be known for what you doPut a face to the productYour friends become your marketing teamIt’s not always peaches and cream

Know your enemyBlogsGoogle Alerts [www.google.com/alerts]

Technorati [www.technorati.com]

Summize [www.summize.com]

RSS

Take this away

The road is longThe rewards are manyDon’t neglect your friendsIt’s not a job, it’s a lifestyle

Question time