web 3.0 update
DESCRIPTION
eCircle SLC Emerging Entrepreneurs. Web 3.0 update. Topics. Google Panda Google Push into Social / +1 Keyword Targeted Domain Name Dropping Changes in Google Local Search Linked in Social - New Apps Facebook Experiments. Personalized Search . - PowerPoint PPT PresentationTRANSCRIPT
WEB 3.0 UPDATEeCircle SLC Emerging Entrepreneurs
Topics Google Panda Google Push into Social / +1 Keyword Targeted Domain Name
Dropping Changes in Google Local Search Linked in Social - New Apps Facebook Experiments
Personalized Search Google pushing +1 button to personalize
search based on social network Yahoo research pushing for presenting
search results based on demographics or users
Bing Social Search – presenting top shared links and real time streaming of search results
Panda Panda update penalized sites perceived
as content farms If you BLP contained extensive links
from ezinearticles.com, or other article distribution sites, your traffic and link juice have dropped
We researched over 200 sites The next slides show who got zinged
Dup Content Sites The failure or the incorrect use of the
canonical tag, especially with shopping-enabled sites (resulting in duplicate URLS being indexed by Google).
Too many RSS feeds The excessive use of RSS feed
content (which also resulted in duplicate content).
Repurposing Content The failure to provide unique content
that was in the eyes of Google "authoritative enough" to deserve ranking consideration (republishing other blog posts or failing to add original commentary to existing stories)
Not being user friendly Optimizing for the search engines
and not your audience (providing thin content snippets or detailed manufacturer product/service information).
Boilerplate Content Providing too much boilerplate
content across multiple pages (either remove this or rewrite it consistently on individual affected pages
Excessive Monetization Sites with excessive ads being
displayed above the site fold (Using more than 3 AdSense units per page? You may want to lower that.).
Chrome Blocked Sites Sites that were previously "blocked"
manually by Google Chrome Personal Blocklist users were also affected (Google says they did not use this data set in their algo calculation - though it matched up nicely post-analysis).
Panda Takeaway Content is King
Content is King
Content is King
Content is King
Panda Remediation Review metrics page-by-page for your
site Mine your analytics data to see drops in
pages Delete or block with robots.txt any
offending page
Google Social and Profiles
+ 1 Button
Plus 1 Pitch from Google http://www.youtube.com/watch?v=4RyY
2-ofP4g&feature=player_embedded
+ 1 Button Google Imitating Facebook Like April 30 launch of +1 button Being integrated into all Google
Products Will show up along the side of organic
results
Domain Keynames http://www.youtube.com/watch?v=rAWF
v43qubI&feature=player_embedded Hint … Matt has been saying since
November 2010 that they are going to drop relevance calculations for keyword targeted domains
Best strategy – get two domains – one keyword targeted (great for PPC) and another longer term play
Google Tweets Tweets are being included in raw
SERPs Tweets from authoritative users No RT or replies being indexed
Google Instant with Video Preview
Location Targeting Strategies I recommend that advertisers in local
markets create dual campaigns:One with narrow geographical settings and
general non-place specific keywordsAnother with wide geographical settings and
all place specific keywords
Location Targeting Options
Target based on location information
LinkedIn Platform Purpose Last week, LinkedIn unveiled an
upgraded version of its platform to developers.
The release is about helping other sites harness LinkedIn’s users and their information in the hopes that off-site activity will drive users back to LinkedIn for increased engagement.
LinkedIn Push to turn professional profiles into
Digital Identities Sign In with LinkedIn button Easy to embed JavaScript plugins Example:
Company Insider plugin is for enhancing content and will display recent news and insights on a company alongside a blog post (for example) that covers them.
Company Insider Module
FaceBook Experiments Facebook taking on LI with research into
introduction features Mostly designed to provide more
consistent user experience
Facebook Ask a Friend
Ask a Friend