Analytics for ePortfolios

Who am I?

Matthieu Aubry

Frenchman living in New Zealand

Founded Piwik in 2007

Lead Developer

Software Engineer

Favorite things in life: Privacy, Freedom, www, Peace, Love and Nature.

Benefits of using Analytics

Understand your audience

Measure interactions

Monitor usage over time

And... increase your ePortfolio usage!

Understand user behavior and their interactions with Mahara.

If you make changes, measure how they impact the system usage.

Automatically monitor website over time

Data insights for ePortfolios and websites,using Piwik

What is ?

The leading open Web Analytics platformUsed by more than 1% of the Internet1,100,000 websites worldwideTranslated in 53 languagesFree(dom) software

Our Mission Statement

"To create, as a community,
the leading international open source web analytics platform,
that gives every user
full control of their data."

Let's see how Piwik can help you understand your audience

What are their computer settings?

Which browser are they using?

What types of devices are popular?

Where are users connecting from?

Let's take a look at Aotearoa!

Visitors by Region

Visitors by city

When are they using the ePortfolio?

Are users active over the weekend?

Find out how engaged your users are

Are some users really engaged?

Which pages are
the most popular this month?

What do users search for
in the search box?

Which pages are most clicked
in your search results?

So, now we have learnt about our users and how they interact with the site

What's next?

Get the most out of your analytics tool

Web Analytics process
for the win

Define a list of goals

Measure

Analyse

Test and implement

Repeat

Define a list of goals: why do you use Mahara at your institution?

Measure these goals and metrics

Analyse data to extract insights

Test alternatives and implement

Define what you want users to do on your website

Examples of Goals for your ePortfolio
you may want to track in Piwik:new content is created

existing content is updated

content is shared

a new user signs up

Create Goals

then view the number of conversions, conversion rates, and more within Piwik.

Observe variations in popularity
of content over time

Your analytics tool becomes more useful with time as it lets you compare data

Analyse Segments of users

Do advanced analysis by looking at a subset of your users.

Example segmentation analysis:Compare traffic internal to school or department VS traffic from external users

See everyone who visited your website and immediately left.

Measure out-of-hours learners

How are students using the site VS teachers?Your imagination is the limit for advanced segmentation analysis.

Most analytics tools give only aggregated reports...

Piwik offers insights on a per-user level

View details of all visits

Users appear in Real-Time on the map

VS other analytics tools

Privacy compliance

No data storage limit

Only you will have access to your data

Real-time tracking

Open Platform and Marketplace

6+ years of experience, 100+ features

6 years XP
Focus on QA and security

So many other features

More benefits out of the box

Upload your custom logo

Create scheduled Email reports

Access to all the data via Web APIs

Analytics on the go

View data in your browser or on the go
with Piwik Mobile on Android and iOS

Mahara & Piwik integration

Just a few examples of how Mahara could integrate with Piwik: Report the type of users (students, teachers, admins)

Report the type of content being created

Track username of people who signin

Track users uniquely across all their devices

Integrate Piwik reports within Mahara

Maybe a new Mahara extension can be developed to leverage the full power of Piwik for Mahara users.

Using Piwik

If you decide to use Piwik for your ePortfolio site, you may also: Track your other websites

Track your intranets sites

Track your mobile apps usage

into your existing Piwik server!

Get started with Piwik

Learn more at http://piwik.org User guides / FAQs / Forums

Use Piwik! Ask your Mahara service provider
about installing Piwik on your ePortfolio

Or download Piwik from http://piwik.org

Or benefit from Piwik Cloud hosting at http://piwik.org/hosting/

Additional slides

View where users click on each page

View the flow of clicks before and after a page, here for the Rsum

Alert me by email
when the site becomes slow