web analytics on less than a dime
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Web analytics on less than a dimeTRANSCRIPT
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Web Analytics on Less Than A Dime
Christopher S. Penn, VP Strategy and Innovationwww.BlueSkyFactory.com
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Slides available Monday atblog.blueskyfactory.com
Do not print this unless you really need to.
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www.BlueSkyFactory.com
The corporate plug:
If you send more than 25,000 emails a month, we can help you make more money and reach more customers. Ask us how.
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$0.00
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Marketing
Sales
Product and Service
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Attract
Convert
Energize
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Qualified Leads
Customers
Evangelists
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Qualified leads
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The problem with Analytics
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VisitsUnique visitorsTime on page
ReferrerClick path
Navigation AnalysisScreen Size
BrowserOperating System
Traffic sourceKeywords
Search queriesTop landing pages
Top exit pagesBounce rate
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VisitsUnique visitorsTime on page
ReferrerClick path
Navigation AnalysisScreen Size
BrowserOperating System
Traffic sourceKeywords
Search queriesTop landing pages
Top exit pagesBounce rate
DO NOT MATTER
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KPIKey
PerformanceIndicators
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How many qualified leads is your web
site creating?
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Case Study
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Lifetime value of a student is $1,800
Closing rate is 90%
75% fill out the web form & come in
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A web lead is worth 67% of $1,800
=$1,200
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What is a qualified lead worth to you?
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Apply to anything
ALWAYS apply to an ad spend!
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Case study conclusion
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Total spent on site: $4,000
Total earned on site: $188,400
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testing
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HIPPO Problem
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airline magazine syndrome
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Review
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KPIKey
PerformanceIndicators
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Qualified leads
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test
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DiscussionChristopher S. Penn
christopherspenn.comtwitter.com/cspenn
Blue Sky Factoryblueskyfactory.com
twitter.com/blueskyfactory