web-based iptv service (beyond iptv)

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Seungyun Lee, Ph.D ETRI / W3C Korea Office Web-based IPTV Service © 2009 Copyright by ETRI Beyond IPTV Notice: All pictures in this presentation are from Flickr.com 1

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Page 1: Web-based IPTV Service (Beyond IPTV)

Seungyun Lee, Ph.DETRI / W3C Korea Office

Web-based IPTV Service

© 2009 Copyright by ETRI

Beyond IPTV

Notice: All pictures in this presentation are from Flickr.com

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Page 2: Web-based IPTV Service (Beyond IPTV)

Thoughts of TV ISSUE#1

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Page 3: Web-based IPTV Service (Beyond IPTV)

IPTV는기술이아니고서비스임최근의서비스는대부분컨버전스기술에의한결과물임

따라서,서비스의관점에서바라봐야함!!!

미디어기술

네트워크기술

서비스기술

방송 통신 비즈니스

IPTV, New Media ?

+ +

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Page 4: Web-based IPTV Service (Beyond IPTV)

Why people concentrate on IPTV ?세상은왜IPTV에주목하는가?

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Page 5: Web-based IPTV Service (Beyond IPTV)

Survival Strategy from Telco?That’sOK,BUT!!!

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Page 6: Web-based IPTV Service (Beyond IPTV)

Everybody goes to IPTV world !그렇다면,무엇이다르고무엇이같은가?

?CableTVCompany

NetworkCompany

DeviceVendor

IPTV

InternetCompany

BroadcastCompany

???

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Page 7: Web-based IPTV Service (Beyond IPTV)

IPTV는결코새로운서비스가아니다.인터넷발전에따른자연스러운진화임

사업자의상업주의적포장어!!!

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Page 8: Web-based IPTV Service (Beyond IPTV)

IPTV, could it be a New Media ?IPTV는새로운미디어!하지만적어도현재의IPTV는아님!

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Page 9: Web-based IPTV Service (Beyond IPTV)

WHY?

기술중심의서비스?공급자중심의서비스?

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Page 10: Web-based IPTV Service (Beyond IPTV)

IPTV meets the WEBIPTV와웹의만남,그의미는?

ISSUE#2

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Page 11: Web-based IPTV Service (Beyond IPTV)

WEB, Change the World !웹은짧은기간동안세상을바꾸어가고있다.

WEB11

Page 12: Web-based IPTV Service (Beyond IPTV)

WEB, Way of Communication웹은소통의기술!!!

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Page 13: Web-based IPTV Service (Beyond IPTV)

Understanding of WEB Technologies웹기술에대한올바른이해가필요하다!

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Page 14: Web-based IPTV Service (Beyond IPTV)

정보표현

정보전달

정보가공/저장

Visible WEB vs. Invisible WEB보이는것이전부가아니다!!!

추론/검색

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Page 15: Web-based IPTV Service (Beyond IPTV)

Web, as a PLATFORM !웹의진화,플랫폼을넘어서...

Platform forFuture Services

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Page 16: Web-based IPTV Service (Beyond IPTV)

Web is Enabler for new IPTV !새로운서비스개념으로바라봐야

융합형

개방형

대화형 분산형

개인형Web2.0IPTV

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Page 17: Web-based IPTV Service (Beyond IPTV)

Diagnosis of current IPTV지금의IPTV무엇이문제인가?

ISSUE#3

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Page 18: Web-based IPTV Service (Beyond IPTV)

Number of IPTV subscriber상용화이후신규가입겨우20만명?(당초목표224만명)

Disappointed News

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Page 19: Web-based IPTV Service (Beyond IPTV)

Where is the Contents & Service ?껍데기뿐인IPTV서비스는아닌지?채울와인이없다면...

No Contents

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Page 20: Web-based IPTV Service (Beyond IPTV)

IPTV Market, Business for MONEY making ?시장은크다고하는데,돈되는비즈니스인가?누가돈을버는가?

No Business Model

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Page 21: Web-based IPTV Service (Beyond IPTV)

Walled-garden Service & Contents사업자,공급자중심적인서비스의반복?

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Page 22: Web-based IPTV Service (Beyond IPTV)

Let’s Imagine about Failed IPTV service !실패한IPTV의모습은?

Just Bundling service

Walled Garden & Less Contents

Only support for legacy TV

No Ecosystem for content distribution

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Page 23: Web-based IPTV Service (Beyond IPTV)

Broadcast Service vs. Internet Service방송과인터넷의부자연스러운조화???

방송의속성

인터넷의속성

ACAP

OCAPDRM

CASEPG

IP HTTP

HTML

RSSXML

AJAXMPEG-2

DVB-H

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Page 24: Web-based IPTV Service (Beyond IPTV)

Some Issues on IPTV service몇가지풀어야할이슈

ISSUE#4

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Page 25: Web-based IPTV Service (Beyond IPTV)

IPTV from Web2.0 perspective웹2.0으로바라본IPTV2.0

<웹2.0 기반 IPTV 서비스 특징>

플랫폼으로서의 웹 (환경)인터넷(웹) 자체가 자생적인 TV 플랫폼이 됨

집단 지성의 활용 (방법론) 무한 채널 서비스를 통하여 잊혀진 콘텐츠의 가치를 부활

데이터는 차세대 “Intel Inside” (방법론) 기술이 아닌 콘텐츠가 승부의 관건임 (TV를 넘어선) 누구나 TV 콘텐츠를 만들 수 있음 (UCC, UGC 등)

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Page 26: Web-based IPTV Service (Beyond IPTV)

IPTV from Web2.0 perspective웹2.0으로바라본IPTV2.0

<웹2.0 기반 IPTV 서비스 특징>

소프트웨어 배포 주기의 종말 (환경) Real-time update at anytime (Browser/Middleware)

가벼운 프로그래밍 모델 (방법론) Open API/Mash-up for more IPTV service

단일 디바이스를 넘어선 소프트웨어 (환경) Why NOT ? …. e.g., Mobile IPTV

풍부한 사용자 인터페이스 (인터페이스) 패키지소프트웨어 이상의 웹 기반 UI 제공 (AJAX 등)

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Page 27: Web-based IPTV Service (Beyond IPTV)

The Impact of Web2.0웹2.0이IPTV에끼치는영향

OpennessStandards

Participation Decentralization

Modularity

Reusability

User Control

Identity

source> http://www.playoutintelligence.com/27

Page 28: Web-based IPTV Service (Beyond IPTV)

Web-based IPTV Technologies웹기반IPTV관련기술분야

단말

독립성

콘텐츠

호환성

풍부한사용자경험

개인화

(소셜)

서비스

개방성xHTML, CSS, XML, ...Metadata Annotation

Device DescriptionBrowser-based M/WMobileWeb

RSS/ATOMOntology

Open API & MashUpOpen EPG

RIA / AJAXWidget

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Page 29: Web-based IPTV Service (Beyond IPTV)

IPTV Client

DifferentFeatures

TVPC

MobileGame Console

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Page 30: Web-based IPTV Service (Beyond IPTV)

Two many FORMATs모든미디어를모두서비스를한다고하는데...

Source: http://mediacoder.sourceforge.net

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Page 31: Web-based IPTV Service (Beyond IPTV)

W3C, Standardization of Metadata Annotation미디어메타데이타표준화진행중

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Page 32: Web-based IPTV Service (Beyond IPTV)

W3C, Media Annotation WG미디어메타데이타표준화진행중(한국주도)

http://www.w3.org/2008/WebVideo/Annotations/

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Page 33: Web-based IPTV Service (Beyond IPTV)

Better User Interface for IPTV ?리모콘설계보다내장인터페이스(UI)설계에집중하라!

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Page 34: Web-based IPTV Service (Beyond IPTV)

Mobile IPTV, could it be a BLUE Ocean?2013년까지45억명의모바일가입자수예측(byParksAssociates,2009)

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Page 35: Web-based IPTV Service (Beyond IPTV)

Mobile IPTV = Mashing up with Web & Mobile모바일IPTV,웹과모바일의특성을최적화해야...

서비스호환성

이용편이성

콘텐츠연동성

플랫폼다양성

서비스개방성

서비스신규성

이동성

즉시성

서비스확장성 +

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Page 36: Web-based IPTV Service (Beyond IPTV)

Open IPTV Ecosystem, IPTV Store Approach?IPTV경쟁력을강화+생태계활성화전략

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Page 37: Web-based IPTV Service (Beyond IPTV)

Victory Strategy for successful IPTV웹과함께하는IPTV성공전략

ISSUE#5

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Socialism is a BIG opportunity 소셜을적극활용하라,새로운비즈니스모델가능성

사회적관계와신뢰는새로운돈이다

SemanticOntology

WebMashUpWeb

OpenAPI MobileWeb

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Page 39: Web-based IPTV Service (Beyond IPTV)

Open Partnership상호호혜적인동반비즈니스없이는실패할가능성이매우높음

EcoSystem for Win-Win

콘텐츠사업자

IPTV사업자

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Page 40: Web-based IPTV Service (Beyond IPTV)

IPTV is NOT just TV on the IP !성공하는IPTV의모습은?

WEB2.0

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Page 41: Web-based IPTV Service (Beyond IPTV)

IPTV, new channel for contents & apps businessIPTV는콘텐츠와응용비즈니스를위한새로운유통채널

TV Game UCCMovie News Music Apps e-

Learning Medical

IPTV

WEB

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Page 42: Web-based IPTV Service (Beyond IPTV)

공급자가 아닌 사용자의 관점에서 보라

콘텐츠와 서비스를 차별화하라

새로운 비즈니즈 모델을 개발하라

자생적 생태계를 고려하라

Success Strategy, we have to look into !성공적서비스실현을위해반드시고려해야할사항!

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Page 43: Web-based IPTV Service (Beyond IPTV)

Tomorrow will be another day Conclusion

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Page 44: Web-based IPTV Service (Beyond IPTV)

Seungyun Lee, Ph.D. Team Leader of ETRI, [email protected],

Manager of W3C Korea Office, [email protected]

감사합니다.

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