Web-Based Survey Tools and Ideas

Dr. Curtis J. Bonk Professor, Indiana University

President, CourseSharehttp://php.indiana.edu/~cjbonk

cjbonk@indiana.edu

Sample Survey Tools Zoomerang

(http://www.zoomerang.com) IOTA Solutions

(http://www.iotasolutions.com) QuestionMark

(http://www.questionmark.com/home.html)

Survey Solutions from Perseus (http://www.perseusdevelopment.com/fromsurv.htm)

Infopoll (http://www.infopoll.com)

Sample Survey Tools Active Feedback (http://www.activefeedback.com/af) SurveyKey (http://www.surveykey.com) EZSurvey from Raosoft (http://www.raosoft.com/) SurveyShare

(http://SurveyShare.com; from Courseshare.com)

InfoPoll Web Site

SurveyWriter Web Site

Survey Tool Features

Maintain email lists and email invitations

Conduct polls Adaptive branching and cross

tabulations Modifiable templates Maintain library of past surveys Publish reports Different types of accounts—hosted,

corporate, professional, etc.

Still More Online Survey Features

Online help, FAQs, demos, tutorials, white papers, glossaries, site maps, tips, overviews

Technical support, chat advice Supports different types of items

(Likert, multiple choice, forced ranking, paired comparisons, etc.)

Customizable audience lists Launch and close surveys

More Online Survey Features Online viewing of assessment results

and question analysis (including various graphical displays)

Easy to author surveys Instant feedback to participants Custom reporting, editable images

and background, personalized greetings

Storage of results in Access or SQL

Still More Features Ability to start and stop a survey Reports on subgroups Randomize q’s to reduce bias Easy email reminders Personalized banner or logo Expanded question options Ability to copy surveys

Still More Features Form pausing Spell checking and thesaurus Multi-page forums Email notification when

completed Session timeouts for security Special export formats

Pricing Options By # of Respondents, Survey

Invitees, Questions, Days Collecting Data

By # of Surveys Created Hosted or Intranet Sample Pricing Policies

$19.95/month for 1,000 respondents from SurveyMonkey

$1.25/completed Survey from SurveyWriter

$449/Survey for 3 months or $1,500 unlimited from WebSurveyor

Web-Based Survey Advantages Faster collection of data Standardized collection format Computer graphics may reduce

fatigue Computer controlled branching

and skip sections Easy to answer clicking Wider distribution of

respondents

Why Conduct Online Surveys

Formative assessment of training, ideas, or new policies (e.g., how is virtual class going?)

Poll opinions on products Increase employee, customer, or

learner voice and ownership Involve people from multiple

locations, pool ideas Quickly gather answers to

questions or updated info

E-Learning Survey Techniques: Electronic Voting and Polling

1. Ask students to vote on issue before class (anonymously or send directly to the instructor)

2. Instructor pulls our minority pt of view3. Discuss with majority pt of view4. Repoll students after class

(Note: Delphi or Timed Disclosure Technique: anomymous input till a due date

and then post results andreconsider until consensus

Rick Kulp, IBM, 1999)

Web-Based Survey Problems: Why Lower

Response Rates? Low response rate Lack of time Unclear instructions Too lengthy Too many steps Can’t find URL

Web-Based Survey Solutions: Some Tips… Send second request Make URL link prominent Offer incentives near top of request Shorten survey, make attractive,

easy to read Credible sponsorship—e.g.,

university Disclose purpose, use, and privacy E-mail cover letters Prenotify of intent to survey

8 Sample Survey Tools (the first 4 include a step-by-step guide)

1. SurveyKey2. SurveyShare3. Zoomerang4. SurveyMonkey--------------------5. Blackboard6. EZSurvey7. Questionmark8. WebSurveyor

Survey Tool #1: Go to SurveyKey.com

SurveyKey Steps1. Go to SurveyKey.com;

http://surveykey.com/2. Click to get started (first time

users click box)3. Select Username and Password4. Click Create Survey5. Enter Survey title and press

continue6. Click Add Question

SurveyKey Steps

7. Type in question and question type and press continue

8. Go to question options and select

9. Enter items till done10. Preview and launch survey11. Explore examples, pricing, and

features

Select Username and Password

Create a Survey

Choose Survey Title

Select Item Type

Select Action (e.g., new item to add)

Change Survey Color

Launch SurveyKey Survey

Survey Tool #2: Go to SurveyShare.com

Pricing and Features

SurveyShare Steps1. Register: Sign Up (perhaps take

Quick Tour later, Flash version)2. Login3. Click on Create Survey4. Check out existing templates5. Select one of the templates6. Add one item, delete one item,

modify one item

SurveyShare Steps

7. Edit Survey Introduction and Title8. Edit Closing and Submit9. Select Survey Invitation Via Email

(i.e., a private survey)10. Type emails to complete the survey11. Click add (to move emails to right)12. Give email subject and message

SurveyShare Steps

13. Enter email subject line and text

14. Preview survey15. Activate survey

Sign Up for Free Account

Log In to SurveyShare

Choose Survey from Template (Or from Blank Slate, Prior Surveys, or Item Bank)

Choose Template Option

Add, Modify, Delete Items

Edit Item Page

Move an Item Up or Down

Submit SurveyShare Survey

Modify Survey Opening and Closing Statement

Select Public (URL based) or Private (email invitation) Survey Option

Select Expiration Date

Select Email Subject Line and Body (if applicable)

Input Respondents: Option 1. Type Respondent Emails One at a Time

Input Respondents: Option 2. Type Multiple Respondent Emails

Input Respondents: Option 3. Select Respondents from Address Book

Input Respondents: Option 4. Select Respondents from Distribution List

Input Respondents: Option 5. Upload Email Addresses

Review Survey and Options

Go to Surveys Page and Click Activate

Activate Survey

Sample Survey Email Invitation

Sample Survey Welcome Message

Sample Survey Submission Acknowledgement and Thank You

Sample Survey Appearance to Respondents

Additional SurveyShare Features

1. Go to Surveys2. Click on Survey Options and

Explore3. Go to mailing lists4. Add a person5. Add a list6. Check out resources (books)

Additional SurveyShare Features

7. Check out help, quick tour, and sitemap

8. Perhaps create a survey from scratch

9. Perhaps create a survey from “My Previous Surveys”

10. Explore pricing and features

Surveys Page: List of Surveys Created and Current Status

Sample Results

Address Management Page

Adding New Addresses

Options for Creating New Distribution Lists

Selection of Names for New Distribution List

Survey Resources Page

Tool for Sharing Survey Templates and Results

Sharing Survey Template Option

Select Survey Template to Share

Search for People to Share With

Decide Who to Share With

Sharing Success!!!

Survey Tool #3: Go to Zoomerang.com

Zoomerang Steps

1. Register: Sign Up for Basic Membership

2. Click on new survey.3. Click on survey template (e.g.,

“Education” and Professor)4. Delete, modify, or add 1-2

items.5. Submit survey.

Zoomerang Steps

6. Modify Web greeting and submit.

7. Pick option #1 for submission.8. Type Survey invitation & email

message9. Enter email addresses for

potential survey respondents10. Decide on how share results

Zoomerang Steps

11. Launch survey12. Click on “My Surveys” and

browse13. Click on “Email List” and

browse14. Click on “Account Info”15. Other explorations…

Zoomerang Log in

Zoomerang Templates

Select a Template

Sample Layout

Edit, Add, or Delete Items

Add Web Greeting

Create Survey Invitation

Survey Address Management

Customize Thank You

Select Deployment: Email, Web Link, or Zoomerang List

Select if Want to Share Results with Others (Public, Restricted, or Private)

Launch Survey

Survey Control: Check on Status of Different Surveys

Email List Manager

Sample Survey Invitation Page

Sample Survey Appearance

Survey Tool #4: Go to SurveyMonkey.com

SurveyMonkey Steps

1. Register: Sign Up 2. Login3. Click on New Survey4. Create one from scratch or

from existing and click next5. Add one item, delete one

item, modify one item

SurveyMonkey Steps

6. Go to My Surveys and click on collect

7. Click send link to email list perhaps8. Click done9. Find survey options and select one

response per respondent perhaps10. Add email names and addresses

SurveyMonkey Steps

11. Click on My Surveys and select survey options

12. Edit Survey Introduction and Title

13. Edit Closing date and comment14. Edit max # of respondents15. Preview survey

Create Account

Manage Email Lists

Import Email Names or Lists

View Sent Messages

View Status of Surveys Created

Decide How to Collect Responses

Create New Survey

Select Survey Design

Decide on Item Types

Sample Survey Item

Sample Web Link Survey

Options on Collection of Data

Decisions on Security Levels

Sample Survey in SurveyMonkey

Sample Survey

Survey Tool #5. Create Survey in LMS or Courseware: Blackboard

Create a Survey in Blackboard

Add Survey Item Type

Add Survey Responses

Review, Modify, and Save Survey Items

Sample of Student Survey Appearance and Location

Survey Tool #6. EZSurvey from Raosoft

Sample EZSurvey Web Survey

Sample EZSurvey Web Survey

Survey Tool #7. Questionmark

Survey Tool #8. WebSurveyor

WebSurveyor

Any Reactions to these Web Survey

Tools???