web church - john graham

8/10/2019 Web Church - John Graham

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Desi n as a toolhow does it actually work ?


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Its:

1> what we say

2> how we say it3> where we say it

4> when we say it


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1> What we saySt Michaels is a broad friendly church with a

lively vicar and a modern outlook, driven bytraditional Christian values. We seek to be a spiritual haven from theeveryday pressures of life in a beautifulchurch buildin ."


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2> How we say itClearly, consistently and Christian


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3> Where we say it:

At all touchpoints

a. Webb. Verbalc. Print

d. Eventse. Conversationsf. News


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4> When we say it:At all times

1> Predicted/planned2> Opportunistic


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How does the site visually work ?

BIG headline

Neat and tidy rid

1> This site is created to look like a ma azine, full, bi boldand ener etic but still with traditional Christian ima es andvalues.

2> The colours are the colours of the Church buildin andrepresent the visual of the structure of the buildin .

3> Its messa e is all about Welcome with a lot oin on

for EVERYONE n the community.

4> Pictures are chosen that represent the Church and thecon re ation but its important that the pictures are a hi hpercenta e of what you see, acres of words will switchpeople off in this medium.

5> Keep the typeface reasonably lar e as not everyonehas reat eyesi ht. Be clear , concise and consistent in themessa es. Keep the typeface consistent. Avoid any ashyimmicks like drop shadows and outlines, they are not

pretty and only confuse the viewer.

6> Have a consistent style runnin throu hout the site inlayout, same elements in the same place ever ytime.

Contents

Picture and core messa e

Sub contentsThe fold

Si n offs

NEWS!


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Key to the visuals1. Clarity

2. Consistency

3. Control !


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So what John?Where were we in the oo le universe ?

???


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NUMBER 7 !!!

So what John?Where are we now in the oo le universe ?


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So what John?Where are we now in the oo le universe ?

The church is now number 1 for searches that are more local to our location( which is what we want as we had a clearly dened radius of attraction)

NUMBER 1 !!


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Mr TP

Print as well ! * - - 0 0 -0 -0 - 5

0 -0 0 - 7 - - 7 - 9 *09 7

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W6#99 90/,"6 &99 '&8)/ "'E, B0%(&)9F/)9)%,"-&9-"990/ &;&09&39)"'-)5V#)/,7:)0';0,)."#," X"0' ,()?9)%,"-&9@"9906 ."#&-)3&2,0/)1&'1%&'%"'60-8"')"6 ,(),(-))/,&,)8)',/"' ,()6"-8 "22"/0,)7:)&9/"("2),(&,< &/ & 8)83)- "6E, B0%(&)9F//*--5/*- 02 +&2*&3 ) .*)5#&25+ '(5/'( .5&+1&3?


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And our buildin s !


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And our PR !


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Contact:

John Graham FCSD

Creative DirectorTelephone: +44 (0) 20 8870 8743Mobile : +44 (0) 7831 859 672Email: [email protected]

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John Graham FCSD

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