jeanabertoldi.com

A Personal Portfolio Website

Goals

• Showcase my resume, projects, and

skills

• Create “brand” credibility

• Reach potential employers

Purpose• Target Audience: Potential employers or

anyone considering working with me in

some fashion

• Significance: Viewers will be able to check

out what my style is like, what skills I have,

etc.

• Uniqueness: I am the only me (I hope)!

Content• Home: Info about me, menu of links to other pages

• Clips: Articles I’ve written

• Multimedia: Photographs, slideshows

• Design

• Resume

• Blog: To talk about projects, share some of my

experiences

• Contact: Email, phone, social media

Features

• Photo Gallery (Multimedia)

Features

• Twitter widget (Home)

Features• Interactive resume timeline or Scribd

resume

Features

• Blog

• Will include

sharing

options for

social media

Features• Contact form

Marketing: Action Plan

• Twitter

– Twitter reaches a lot of people, and I already

have an account with some followers

– Focus on promoting my portfolio to reach

potential future employers and start building a

reputation

– Hope to gain a few visitors a day—any visitors

but especially people involved in media

Marketing: Action Plan

• Email

– Create an email signature with the URL to my

website

– If I am interacting with someone through email,

there’s a good chance I’d like them to see my

site

– Hope to get one or two visitors per week from

this method

Marketing: Implementation

• Twitter, Email, and later, Facebook

Marketing: Results• Twitter and Email weren’t producing

fantastic results

Marketing: Results

• …so I threw Facebook into the mix with a casual,

silly message and got much better results

Marketing: Results• 33 unique visitors• Monthly increase• Bounce rate isn’t too shabby

Marketing: Results• 32 visits through social media vs. 12

direct visits

Marketing: Results

• Most visits came from Austin and Reno

(my hometown), unsurprisingly—but I also

had visits from various other cities

Marketing: Results

• My about page had the second-most visits.

Now I feel self-conscious.

Marketing: Conclusion

• When starting from the ground up in

marketing—especially if you’re

marketing yourself—it seems like a

good idea to start with

friends/acquaintances (Facebook) to

produce the best initial results.