web design trends for a new decade
DESCRIPTION
From Anthony Davis of iDesign gave this talk at the Nashville Chamber's "Walkabout 180" March 24th, 2010 at Lipscomb University. "Web Trends for a New Decade," this presentation covers some exciting new design and functionality trends going into this new decade. Also touches on Web 1.0/2.0/3.0. Check it out and give any feedback.TRANSCRIPT
Web Trends for a New Decade
Anthony Davis, iDesign Inc.
Web 1.0
• “Mostly Read Only Web”• By 1996 4.5 million users• Focused on companies• Owning content• Netscape, AOL era• Page views = Advertising
Web 2.0
• “Wildly read-write web”• By 2006, 1 billion+ global users• Sharing content• Focused on communities• FACEBOOK anyone??• Google, Pay-per-click• Word of mouth over advertising
Web 3.0
• “Portable, personal web”• Focused on the individual• Smart search and DATA• Behavioral advertising• Increased social media connectivity• Web 2.0 more about information
overload, Web 3.0 will be more about “control”
A Few Design Trends
• Big headers/large images• More integration of illustration, fresh
typography, and other typical print techniques
• Minimalism• User Friendly, clean navigation (not
really new)• Video and rich media integration• Use of textures (grungy/organic, or
clean/metallic)
Usability Trends
• Flash and HTML 5 competing for animation usage, standards
• Social Media MADNESS!• Lightboxes, modal boxes, user interface to
the max• Simple shopping experience• Reach out to your customer base for
feedback (Yes, actually talk to your customer!)
• Proper lead funneling
Content Management
• Back end to Website• Keep updated, fresh content for repeat
visitors• Blog, latest news, calendar of events,
text/images
Mobile Sites
Microsites
• Microsite: Defined as an individual web page or cluster of web pages designed to function as an auxiliary supplement to a primary website
• Can be simple landing pages for lead generation, or sites directed at specific audiences
What does it all mean for me?
• Review your Website, stay ahead of the competition
• HOME BASE of web operations• Ask yourself questions: Is my site highly
usable? Did I ask my customers what they thought of the site? Do I ever update my content? Will it work on mobile?
• Continue to tie in social networking, email marketing, and traditional marketing methods
• Most importantly, have the BEST site in your industry!
Sources
• http://www.demystifyingusability.com/2009/08/avoid-user-adoption-problems.html#more
• http://webdesignledger.com/tips/web-design-trends-for-2010
• Docs.google.com• http://internet.suite101.com/article.cfm
/what_is_web_30• http://www.labnol.org/internet/web-3-c
oncepts-explained/8908/
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