web directions south 2010 design thinking & doing

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Design Thinking (and doing) From a Digital to a World View David Gravina Creative Director Digital Eskimo Web Directions : Design Thinking (and doing)

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A talk by David Gravina, Digital Eskimo's Creative Director and founder on using Design Thinking to expand the digital designers problem domain.

TRANSCRIPT

Page 1: Web Directions South 2010 Design Thinking & Doing

Design Thinking (and doing)From a Digital to a World View

David Gravina

Creative Director

Digital Eskimo

Web Directions : Design Thinking (and doing)

Page 2: Web Directions South 2010 Design Thinking & Doing

Design Thinking (and doing)From a Digital to a World View

David Gravina

Creative Director

Digital Eskimo

Web Directions : Design Thinking (and doing)

Page 5: Web Directions South 2010 Design Thinking & Doing

Web Directions : Design Thinking (and doing)

“A process of creative and

critical thinking that allows

information and ideas to

be organized, decisions to

be made, situations to be

improved, and knowledge

to be gained.”

Dr Charles BurnetteDesign

Page 6: Web Directions South 2010 Design Thinking & Doing

Web Directions : Design Thinking (and doing)

An approach to solving

problems. It embodies an

ethos that values

questioning,collaboration,

creativity and learning

through trial and error.

Design

“A process of creative and

critical thinking that allows

information and ideas to

be organized, decisions to

be made, situations to be

improved, and knowledge

to be gained.”

Dr Charles Burnette

Page 14: Web Directions South 2010 Design Thinking & Doing

Web Directions : Design Thinking (and doing)

strategy(business) designer

Hey guys ... maybe you should reconsider the

iSnack idea!

Page 18: Web Directions South 2010 Design Thinking & Doing

Web Directions : Design Thinking (and doing)

strategy(business)

We are on the cusp of a

design revolution in

business. As a result,

today's business people

don't need to understand

designers better, they

need to become

designers.

Roger Martin,

Dean of Rottman School

of Management