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• GovernanceStructure

– Roles/Responsibilities/Permissionsofeachcommittee

• GovernancePolicies• Guidelines/Compliance

– CourseListings– VisualContent– Videos– UseofSocialMediaandNewTechnologies– ChangeManagement

• Request/AppealProcess• QualityControl/Workflow• Training/Education• WrittenContent/Messaging/Branding• MobileApplications• Measurement• LargeWebRequests• ContentManagementSystem• Accessibility

• Otheritemstoconsider:Whatdowedoforadditionaldomains?Howdowehandleadditionalwebsites/wordpress?

• Itemshighlightedinyellowattobecreated.

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GovernanceStructureThesehavebeenestablished.

• WAC–WebAdvisoryCommittee– OutlinedintheWebAdvisoryCommitteedoc

• WMT–WebManagementTeam– OutlinedintheWebManagementTeamdoc

• SpecialWorkGroups–whenissuesarise– OutlinedintheSpecialWorkGroupsdoc

• UnitSpecific–UnitLeader,ContentOwner,ContentContributor,ContentEditor

– OutlinedintheUnitSpecificTitles&Responsibilitiesdoc

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GovernanceStructureJack,CathleenandCeiltoworkonthese• Whatpoliciesdowehave?

AdvertisingontheGeorgiaRegentsUniversityandGeorgiaRegentsHealthWebsites(thisistheonlywebsitepolicydisplayinginthepolicywebdatabase–Section10)WebContentStandardsWebContentGuidelinesSocialMedialStandards

• TheAugustaUniversitywebsiteisthesolepropertyofAugustaUniversity;whilecertainfacultyandstaffwillhaveaccesstoeditcertainportionsofthesite,createnewcontent,andremoveoldcontent,thesiteandallitssub-sitesremainthepropertyoftheuniversity.

• TheDivisionofCommunicationsandMarketinghasaccesstoallareasoftheAugustaUniversitywebsiteaswellasmanagementofthecloudbaseserversthesiteison.TheMarketingandWebTeamareresponsibleforqualitycontrolofthesiteandit’scontent.Theycanedit/altercontentasneededforclarity,grammar,spelling,usage,andstyle,aswellastoconformwithuniversitynamingconventionsandbranding.Theuniversityreservestherighttoreviseordeletecontenthousedeitheronuniversityorexternalresourcesthatdoesnotmeetacceptableuseguidelinesorstandardsasoutlineinthosedocuments.

• Thewebsiteprovidesaplatformtoshowcasetheuniversity’sbestqualitiesandprojectapositiveimagetotheworld.Withmorethan340webeditorsmanagingportionsofthesite,guidelinesthatencourageclarity,accuracy,andconsistencyareessentialtoprotectingtheuniversity’sonlineimage.

• Communications&MarketingPolicyneeded.

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Guidelines/Compliance

• OutlinedintheWebContentGuide5-2016pdf• CourseListings

– TheonlycoursedescriptionwhichcanappearontheuniversityDegrees&ProgramswebpageistheRegistrar’sOfficedescription.Webeditorsshouldlinktothecourseasitappearsonthecoursecatalogpage.EditorscannotpostalinktoaWorddocumentoraPDFthatincludesthedepartment’sowncoursedescription.TheWebTeamreservestherighttotakedownsuchlinks.

– Sybili–HowdoesthisapplytoSybililistings?• VisualContent

– ThephotographicimagesusedonthewebsiteshouldinspireprospectivestudentsandfacultytomakeaconnectionwiththepeopleandactivitiesdepictedandtheyshouldmakealumnifeelproudoftheirconnectionwithAugustaUniversity.

– Whenpostingphotos,useprimarilydocumentary-stylephotographythatcapturestheauthenticandvibrantinteractionsamongstudentsandstudentsandfaculty.

– Itisimportanttoshowarangeofgenders,ethnicbackgrounds,races,ages,etc.

– TheWebTeamwillworkwithMarketing,CreativeServicesandwebeditorstoselectphotosfortheirsites.

– Partofthestrategicplanwhenitcomestothewebsiteistoensurethatthereisauniform,professionallooktoallfacultyandstaffphotos.PhilJones,theuniversityphotographer,canbenotifiedtoscheduletimetotakeprofessionalphotos.

– Asapublicuniversity,itiscriticaltomakeoursiteaccessibletoallusers.Whenaddingphotos,youneedtoinclude“AltText”sothatthosewhoarevisuallyimpairedandusingtextbrowserswillknowwhatthephotoorillustrationlookslike.

• Videos– VideosareanimportantcomponenttotellingtheAugustaUniversity

story,andlikeothermaterialsthattellourstory(brochures,handbooks,webpages,etc.)theyneedtoadheretotheuniversitybrandstandardsandbeconsistentinstyle,toneandmessage.

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– VideosembeddedonthewebsitearehousedinaYouTubeaccountassignedtotheWebTeam.

– IfyouwouldlikeavideoembeddedonauniversitywebpagepleasecontacttheWebTeamatwebcontent@augusta.edu.

• SocialMedia&NewTechnologies– SocialMediasitesandresponsibilitiesarepostedontheWebweb

pageswithlinkstoourdirectoryofsocialmediasites,analyticreportsregardingthesocialmediasites,guidelinesandlinkstodownloaduniversityselectedphotographyandicons.

– AugustaUniversitySocialMediaPolicy– AugustaUniversitySocialMediaGuidelines– AugustaUniversitySocialMediaWorksheet

• ChangeManagement– AllchangesofmajornaturearetobereportedtotheWebTeam.

(foldernamechanges,departmentnamechanges,etc.)– Appropriatechangemanagementandcommunicationswiththe

hostingproviderwillbefollowed.– TheWebTeamwillpostallmajorplannedeventsandnotifyallOU

Campuswebusers.• Aboutaugusta.eduwebsitepagewithcompliancestatementneedstobe

created.• Departmentcontactinfoneedstohavethewebeditorinfo.

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RequestforException/AppealProcess

• Needaprocesscreated– Requestneedstobedocumented&reviewedbyWAC/Marketing

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QualityControl/Workflow

• WebUnitLeaders/Editorsareresponsiblefordeterminingtheirowninternalworkflow.

• Alwayshaveasecondpersonreviewthewebpagecontentbeforeyoupublish.Makesurethespellinginthebodytextiscorrect.

• Ifblatantmistakesorerrorsappearonapage,theWebTeamwillcorrectthepageandcontacttheUnitLeader/Editorresponsibletoadvisethemtotakemorecarewhenmakingorreviewingcontentchanges.

• AllpageswithinthesitewillbetrackedinSiteImprove,anapplicationthatshowsupbrokenlinks,misspellingsandpageoutofcompliance.UnitLeaders/EditorsareresponsibleforreviewingtheSiteImprovereportweeklyandmakinganynecessarycorrectionstotheirpages.

• EducationAssociateDeansonwebcontentandhowitismaintained.Reportsshouldinclude:section-school-department,numberofpages,users,andanalytics

• Designissecondary

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Training/Education

• TheWebTeamwilltrainnewusersonhowtoeditandmaintaintheirpageswithinOUCampus,ourContentManagementSystem.

• Thetrainingsessionswillbeclassifiedasbeginner,intermediateandadvancedandofferedonamonthlyscheduledependingonthenumberofrequestsfortraining.

• TheWebTeamwillmaintainpagesonthewebsiteforuserstoaccesshelpfulhintsandinstructionsonhowtodobasicchangestoawebpage.http://www.augusta.edu/dcm/web/

• Standards:Testingtocertifyusers,BeginnerandIntermediate.• CreatelevelsofaccessinOUCampusbasedonuser’sability.• ClassestoinstructwebusersonhowtobestutilizeSiteImprove.• ScheduleLabWorkshops(focusgroups)twiceayear.Thesewillbehandson

labswhereuserscanaskquestionsandgetindividualassistancewithwebissues.

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WrittenContent/Messaging/Branding

• Theuniversity’snewsiteembracesawritingstylethatengagesourreadersinaconversation.Wewanttospeakdirectlytothem,answertheirquestions,andgivetheminformationasconciselyandclearlyaspossible.

• Webvisitorsaretaskoriented:theyskimandscanpages,gettingjustenoughinformationtogettotheirdestination.Subheadingsandbulletedandnumberedlistsaretoolstohelpachievethisgoal.

• BrandGuidelinesareavailableonthewebsite.• WebStandards,WebContentGuidelinesandSocialMediaStandardsand

WebContentTipsareallavailableontheWebTeamwebsite• Thewebsitepageswillbereviewedyearlytoensurethatthecontentis

currentandhasbeenupdatedonaregularbasis.Pagesthatdonotmeettherequirementswillneedtobeeditedoraresubjecttobeingdeleted.

• TheMedicalCollegeofGeorgiaisthelargestsub-siteandmayneedaseparatedocumentofrulesandguidelines.

• TOPSITESSHOULDATTRACTSTUDENTS.

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MobileApplications

• Colleges,departments,andcentersshouldcontacttheWebTeampriortolaunchingmobileapplicationstoensuretheapplicationsfollowAugustaUniversitybrandingstandards

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Measurement

• GoogleAnalyticshasbeenembeddedonallpageswithintheAugustaUniversitywebsite.

• DepartmentswantingtotracktheirpageviewshaveaccesstotheanalyticswebpagemaintainedbytheWebTeam.Linkstoanalyticssitesavailableonhttp://www.augusta.edu/dcm/web/analytics.php(MajorUnits)

• SiteImproveanalyticsisnowavailable.MajorlandingpageswillbeaddedtotheSiteImproveanalyticssite.

• Needdescriptiononwhatisthedifferenceinusageandvisitorsonpagesandsites.

• Reportsonpagesandhowlongvisitorsareonapageneeded.• 5PointchecklistoncontentwithsuggestionsonHowtoReducepages.• SummervilleCollegesites–Whatpageshurtandwhatpageshelp?

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LargeWebRequests

• Collegesitesandlargedepartmentsmayhaverequeststhataffectmorepagesandlinksthanjustthosewithintheirsite.TheserequestsshouldbesenttotheWebTeamtoreviewandaccess.

• WebWorkRequestfornewsitesneedtobesubmittedassoonasadepartmentknowsthatanewsiteisneeded.Mostnewsitesrequireatleasttwoweeks-noticeorlongerdependingonthesizeofthesite.

• TheWebWorkRequestshouldincludeasiteoutlineandanycontentand/orimagesthatareavailable.Thewebteamwillneedonepersontobethemaincontactfornewwebsiterequests

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ContentManagementSystem

• AllcontentwillbeheldandpropagatedtothesiteusingtheapprovedCMSOUCampus.Noothersoftwareproductmaybeused.

• Additionalsites,uponapproval,maybelinkedtowhenappropriate.• Allcontenteditorsareexpectedtoensureall“links”arelive,tested,and

appropriatelyimplemented.

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Accessibility

• AllwebeditorsshouldfamiliarizethemselvesandfollowtheWebContentAccessibilityGuidelinesintheWikipedia.Thesedefinehowtomakewebcontentmoreaccessibletopeoplewithdisabilities.Accessibilityinvolvesawiderangeofdisabilities,includingvisual,auditory,physical,speech,cognitive,language,learning,andneurologicaldisabilities.

• PrincipleI:PerceivableInformationanduserinterfacecomponentsmustbepresentabletousersinwaystheycanperceive.

• Principle2:OperableUserinterfacecomponentsandnavigationmustbeoperable.

• Principle3:UnderstandableInformationandtheoperationofuserinterfacemustbeunderstandable.

• Principle4:RobustContentmustberobustenoughthatitcanbeinterpretedreliablybyawidevarietyofuseragents,includingassistivetechnologies.

• TheWebTeamwillrunallsitepagesthroughaW3Ccompliantvalidation.• CurrentlywearestrivingforAAlevelofcompliancy.Allwebcontentneeds

tobereviewedfora“AA”levelofcompliancy.