web makeovers powered by nerds
DESCRIPTION
Here's the presentation give by Luke Bucklin, Mike Johnson, and Molly Kennedy Lageson at the New Times - New Tech conference held by the Minnesota Council of NonprofitsTRANSCRIPT
Web Makeovers Powered by NerdsWeb Makeovers
Powered by NerdsAn Employee Review for Your Website
Luke BucklinLuke BucklinPresident, Sierra Bravo
Mike JohnsonMike JohnsonUser Experience Manager, Sierra BravoMolly Kennedy
LagesonMolly Kennedy
LagesonVolunteer Coordinator, Store to Door
Sierra Who?Sierra Who?Sierra Bravo is a web development company that specializes in helping businesses get
more value from their website through business system integration and business
process automation.
Store to DoorStore to DoorStore To Door shops for & delivers
groceries to approximately 500 households a week. Serving over 1,000 adults who are unable to shop for themselves, we partner with five strategically-located Cub Foods to deliver competitively-priced, quality
products.
Coaching the Office
Underachiever
Coaching the Office
UnderachieverAn Employee Review for Your Website
Why Don’t You Get the Most Out of Your Website?
Why Don’t You Get the Most Out of Your Website?
Site Productivity Killers
Site Productivity Killers
• Unclear Purpose
• No Meaningful Metrics
• Lack of Proactive Direction
• Absence of Goals
• Poor Perception of Possibilities
• Unclear of Site’s Role in Overall Success
Your Website is Not a Copy
Machine
Your Website is Not a Copy
Machine
Your site is a lot more like an employee than it is like a piece of equipment.
What Are Employee Reviews For?
What Are Employee Reviews For?
•Unclear Purpose
•No Meaningful Metrics
•Lack of Proactive Direction
•Absence of Goals
•Poor Perception of Possibilities
•Unclear of Site’s Role in Overall Business Success
Define Responsibilities
Rate Performance
Coach Performance
Set Goals and Standards
Assess the Adequacy of tools
Communicate the “Big Picture”
An Employee Review
For Your Site
An Employee Review
For Your Site
Who’s the Boss?Who’s the Boss?
Website Employee Review
Website Employee Review
• (Re) Define Responsibilities
• Performance Evaluation
• Identify Success Metrics
• Review\Set Goals
Questions?Questions?
Define Responsibilities
Define Responsibilities
Who is Your Website For?Who is Your Website For?
• Donors?
• Volunteers?
• Board Members?
• Clients?
What Is Your Site’s Job?What Is Your Site’s Job?
Your Company’s Hardest-Working Underachiever
Your Company’s Hardest-Working Underachiever
Angela in Accounting
8x5x50 = 2,000 Hrs
Your Website24x7x52 = 8,736
Hrs
Angela in Accounting
8x5x50 = 2,000 Hrs
Your Website24x7x52 = 8,736
Hrs
Performance EvaluationPerformance Evaluation
•Personal Appearance
•Productivity
•Job Knowledge
•Client Interaction
•Attendance & Punctuality
•Initiative
Personal AppearancePersonal Appearance
Dress for SuccessDress for SuccessStudies show it takes less than a second
for visitors to form a subconscious opinion about your company based on the
appearance of your homepage.
Matching AccessoriesMatching
AccessoriesYour website is part of your total
marketing package.
Questions To Consider
Questions To Consider
• Does your site look like it belongs to a successful organization?
• Is your site self-explanatory to visitors?
• Is your site geared towards your largest or most important audience?
Questions?Questions?
ProductivityProductivity
Working Hard or Hardly Working?Working Hard or Hardly Working?How does your website contribute
to your success?
Crazy EggCrazy Egg
• See what’s hot & what’s not on your site
• Where are people clicking?
• Use this information to improve
How Free is Free?How Free is Free?Spending Time vs. Spending Money
Quick & EasySocial Media
Tools
Quick & EasySocial Media
Tools
Facebook Fan Page
Facebook Fan Page
• 150 Million Active Users
• Easily communicate with potential volunteers, donors, and supporters
• Easy to set up, costs nothing
TwitterTwitter
• Microblogging platform
• Only 140 character tweets, means you don’t spend too much time wondering what to say
• Grew 900% in 2008
Questions to Consider
Questions to Consider
• Does your site have the tools to fulfill its responsibilities?
• What are the areas that your site has been successful?
• Are there ways to expand service in those areas?
• Do you have a plan for measuring your site’s productivity?
Questions?Questions?
Job KnowledgeJob Knowledge
How Smart Is Your Site?
How Smart Is Your Site?
When it comes to charming search engines and visitors, content is king.
BloggingBlogging
• Blogspot/Wordpress/Typepad
• Free blog hosting, ready-made templates
• Good for SEO, syndicate content via RSS
Content IdeasContent Ideas
• Repurpose Newsletters
• Reuse Press Releases
• Podcasts
• Case Studies and Testimonials
Questions to Consider
Questions to Consider
• Does the site provide all available information to visitors?
• Is there information in other offline media that isn’t available online?
• Does your site provide content that would interest our prospects?
• Is it easy to update the site content?
Questions?Questions?
Client Interaction
Client Interaction
Make It Really, Really Easy
Make It Really, Really Easy
Collecting Donations
& New Volunteers
Collecting Donations
& New Volunteers
• Make donating easy as possible
• Small amounts makes it an ‘impulse buy’
• Simple forms don’t scare visitors
• Attract a new kind of volunteer
• Bloggers to provide content
• Web nerds to provide tech assistance
“Call Me”“Call Me”Some people don’t like the internet.
Questions to Consider
Questions to Consider
• Are the top tasks you’d like your visitors to perform completely obvious?
• Is it easy to perform those tasks?
• Are you providing an offline alternative?
Questions?Questions?
Attendance & PunctualityAttendance & Punctuality
Calling in SickCalling in SickDon’t find out your site is down from
angry visitors.
Emergency Contact Info
Emergency Contact Info
Don’t let your visitors come up against a brick wall in the event of an error or a broken link.
Ready for Work?Ready for Work?You wouldn’t send out a newsletter that was “under construction” why is
your site any different?
Questions to Consider
Questions to Consider
• Do you have systems in place to notify you if your site fails?
• Have you used one of the free tools to check your site for broken links?
• Does your site provide a “friendly” page not found error?
• Does your site have any pages that are perpetually “under construction”?
Questions?Questions?
InitiativeInitiative
Getting NoticedGetting NoticedThe best site in the world doesn’t do your company any good unless people find it.
“Check Out Our Website”
“Check Out Our Website”
You should be saying this all the time.
Self StarterSelf StarterThe first step in attracting visitors is to build a site people would want to visit.
Google AlertsGoogle Alerts
• Find out whose talking about you
• Gives you Twitter & Blog Fodder
• Open a dialog with clients, donors, and volunteers
Questions to Consider
Questions to Consider
• Are you promoting your website enough?
• Is your site positioned to attract relevant visitors?
• Are people finding your site using the keywords you expected?
Questions?Questions?
Performance IndicatorsPerformance Indicators
Measuring Traffic
and Success
Measuring Traffic
and Success
Google AnalyticsGoogle Analytics
• How many visitors?
• Where are they coming from?
• What are they reading?
Questions to Consider
Questions to Consider
• Do you know how to analyze the traffic data from your site?
• Do you have the tools to measure conversions online?
• Do your visitors have a way to provide feedback?
Setting GoalsSetting Goals
Start SmallStart SmallIf you’re new to the web start with one or two simple goals and go from
there.
Don’t Kid YourselfDon’t Kid Yourself
Correlate your goals with objective metrics whenever you can.
Tips for Getting Started
Tips for Getting Started
• Use your reviews as a plan
• Working with a consultant
• Be prepared
• What to communicate
• Bridge the gap between Marketing & Tech
Questions?Questions?Find links & this presentation at:
http://blog.nerdery.com