The first web advertisement was placed on the October 1994 Edition of the Hotwired Website.

Web advertisement requires the participation of the Internet users.

The internet has enabled the consumers to interact directly with the advertisers and the advertisements.

Web advertising is an attempt to disseminate information through Interact in order to effect a buyer seller transaction.

Advertising on the Web is usually non_intrusive.

The advertisement consists of a one liner.

It requires the user to click on the advertisement for further information.

This automatically takes him to the home page or Website of the advertiser, either for more information, or to try or purchase of the product.

There are two very good reasons for embracing the inevitability of the growing amount of commercial advertising on the Web.

Adver tising conveys much needed information.

Adver tising generates signif icant revenue.

ADVANTAGES

Advertisements can reach a very large number of potential globally buyers.

Web advertisements are accessed on demand for all the 24 hours a day, 365 days a year and costs are the same regardless of audience location.

One-to-One direct marketing is possible.

Web advertisements can be interactive and targeted to specific interest groups and individuals.

Contents can be updated, supplemented or changed at any time at a minimum cost.

Multimedia will create more attractive advertisements.

They can efficiently use the convergence of text, audio, graphics and animation.

They can introduce new products or alternatives to existing products.

ix) They can generate an awareness of the branded products.

Web advertisements are accessed on demand for all the 24 hours a day, 365

days a year and costs are the same regardless of audience location.

One-One Marketing:One-One Marketing:

One-to-one marketing refers to marketing strategies applied directly to a specific consumer.

Having the knowledge on the consumer preferences, there are suggested personalized products and promotions to each consumer.

The one-to-one marketing is based in four main steps in order to fulfill its goals: Those stages are IDENTIFY; DIFFERENTIATE; IDENTIFY; DIFFERENTIATE; INTERACT and CUSTOMIZE.INTERACT and CUSTOMIZE.

Identify: In this stage the major concern is to get to know the customers, to collect reliable data about their 

preferences and how their needs can be satisfy.

Differentiate: To get to distinguish the customers in terms of their lifetime value, to know them by their priority in terms of 

their needs and segment them in more restrict groups.

Interact: In this phase, the customer must be interacted with. So many choices must be provided to him, and must grab his 

attention.

Customize: It is needed to personalize the product or service to the customer individually. The knowledge that a company has of a customers need to be taken into practice and the information about it has to be taken into account 

in order to be able to give the client exactly what he wants.

Disadvantages

i) There is no clear standard or language of measurement.

ii) Audience is only net sufferers, who are still lesser.

iii) Cost is high in many circumstances.