web marketing that works - brisbane
DESCRIPTION
Adam Franklin gave this presentation at AIM Brisbane on 3rd June 2014.TRANSCRIPT
Insider Tips for Web Marketing
That Works
Adam Franklin, Marketing Manager
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Who’s next?
You?
Blogging
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
33% CTR
@Franklin_Adam
40% OR 25% CTR
@Franklin_Adam
Tailored
1 call to action
Personal
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only!
@Franklin_Adam
28-35% open rate$7,000 sales
@Franklin_Adam
Email marketing
• Battle of the Subject Lines and From Names
@Franklin_Adam
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
27%
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
7%(10% higher
open rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
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@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim14brisbane
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“Train hard, win easy”
Sean Bowes
@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim14brisbane
