web marketing & seo · universe (sample): top/mid management – 16,519,992 (1,473) source:...

Copyright © 2010 Egroup Services Ltd. [email protected] www.egroup.com.cy/

WEB MARKETING & SEO

Christos Pashiardis

CEO – Egroup

mailto:[email protected]

http://www.egroup.com.cy/

Copyright © 2010 Egroup Services Ltd. All rights reserved. www.egroup.com.cy/ [email protected]

TABLE OF CONTENTS

Internet and business changes

How do search engines work

A few examples

Google’s Algorithm

What is SEO

Internet Marketing

Web statistics

Links




• First domain name registered for symbolics Inc.

15/03/1985

• 84.000.000 web sites

15/03/2010 • 9000

Approximately web sites exist

Cyprus

335.000 users

Source http://www.internetworldstats.com/eu/cy.htm

World Wide Web




WATCH FOR MARKET CHARACTERISTICS

IRAN – SAUDI ARABIA




Magazines

3.7 Hrs – 7 %

Markets: Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand

Universe (Sample): Top/Mid Management – 16,519,992 (1,473)

Source: Synovate AsiaBUS Survey June/July 2007

Internet

20.8 Hrs

TV

15.2 Hrs

Newspapers

5.9 Hrs

Radio

10.6 Hrs

No. of hours & time share on

each medium per week

19%

37%

27%

10%

7%




OPEN UP TO NEW BUSINESS

Yes, no Geographic boundaries, 365

Days, 24 hours of operation

to serve

And sell




How do search engines work

A few examples &

Google’s Algorithm




SEARCH ENGINES MARKET SHARE




"robot" or "spider"

software "crawls" the

Web to build lists of

words

Spider looks for words

on a page - html title

tags, metatags (key

words for indexing)

engine index "ranks"

or "weights" webpage

based on an algorithm

How do Search Engines Work




What happens

when you enter a

search query on

Google?




SEARCH EXAMPLE 1 - GOOGLE




SEARCH EXAMPLE 2 - YAHOO




WEB SITE SUBMISSION




PageRank is a numeric value that represents how important a page is on the web

ANOTHER EXAMPLE…(1)




ANOTHER EXAMPLE




ANOTHER GREAT EXAMPLE…




GOOGLE’S ALGORITHM

Domain Names & Age of a

domain name

Keyword phrases supported by PAID advert.

Keyword density

Landing pages, Title & Meta Description

Meta Keywords & Site popularity

Author & Anchors

Quality Content & Hidden code

from programmers

Changing Content

Site Map clean background

Links pointing to your site.- (VOTES)

Speed of Web site/ Server

Is your web site hosted in your GEO location?




WATCH FOR THESE MISTAKES…

within the same IP (server), If you have many sites with the same web

host, cross-linking can indicate less of democratic web voting. Easy to

spot, easy to penalize.

Copyright violation - Google responds strongly

if you are reported. Ref. http://www.google.com/dmca.html

hiding links

Most (all-?) SE spiders can't read Flash content

Provide an HTML alternative.

Server Reliability - S/B >99.9% Speed, hosting provider.

Broken Links

Watch it for OOP – Over Optimising Penalty by Google.

Frequently submitting your site to Search Engines.



http://www.google.com/dmca.html


ASK FOR HELP…

Check rankings

http://www.egroup.com.cy/cyprus-page-rank

Find your Niche market

•Age Groups

•Socioeconomic Status

•Country









FORMS OF SEM (SEARCH ENGINE MARKETING)

Email Marketing

Paid Search Marketing Social Media

1 2

3




PAID ADVERTISEMENT




SOCIAL MEDIA

2006 2004

2002




USE FACE BOOK PAGES




FACEBOOK ADVERTISING




CREATE LINKED ACCOUNTS…, CREATE GROUPS,

CONNECT




EMAIL MARKETING…




EMAIL MARKETING




EMAIL MARKETING…




SELECT FROM READY MADE TEMPLATES




EMAIL RESPONSES




WEB STATISTICS…USE THEM!




WEB STATISTICS 001




WEB STATISTICS 002




ΤΟ ΜΗΝΥΜΑ ΤΗς ΠΑΡΟΥςΙΑςΗς ΜΟΥ

Το θεμέλιο έχει το μειονέκτημα ότι δεν φαίνεται

αλλά έχει το πλεονέκτημα ότι είναι η βάσις.




EGROUP TECHNOLOGIES




EGROUP’S SEO & PAGE RANK!




PAGE RANK TECHNICAL EXAMPLE




FORMULA LEVEL I – PROBLEM/001




FORMULA LEVEL 2 - SOLUTION




LINKS

http://www.egroup.com.cy/cyprus-search-engine-optimization.html

http://www.webceo.com/download/index.htm

http://s736.photobucket.com/albums/xx10/cyprusbestcompanies/

http://advertising.microsoft.com/learning-center/adexcellence/classroom

http://www.linkedin.com/myprofile?trk=hb_tab_pro

http://www.facebook.com/note.php?note_id=96761478337

http://twitter.com/clicktrue

http://www.homestead.com/

http://www.facebook.com/pages/Singapore/clickTRUE-Pay-Per-Performance-

Advertising-Services/12514461180?v=box_3

http://www.google.com/webmasters/checklist/

http://www.clicktrue.biz/promotions/search-engine-marketing-online-

advertising?utm_source=linkedin&utm_medium=cpc&utm_campaign=nov09promo

http://www.joomla1.5.youjoomla.info/younews/










http://www.webceo.com/download/index.htm

http://s736.photobucket.com/albums/xx10/cyprusbestcompanies/




http://www.linkedin.com/myprofile?trk=hb_tab_pro

http://www.facebook.com/note.php?note_id=96761478337

http://twitter.com/clicktrue

http://www.homestead.com/

http://www.facebook.com/pages/Singapore/clickTRUE-Pay-Per-Performance-Advertising-Services/12514461180?v=box_3











http://www.google.com/webmasters/checklist/

http://www.clicktrue.biz/promotions/search-engine-marketing-online-advertising?utm_source=linkedin&utm_medium=cpc&utm_campaign=nov09promo









http://www.joomla1.5.youjoomla.info/younews/

web marketing & seo · universe (sample): top/mid management – 16,519,992 (1,473) source:...

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