web marketing123 the-myth-and-math-about-seo-06-08-2011

SEO Webinar:

The Myth & Math about SEO

Thanks for joining us. We will begin at:

11:00 am PST

12:00 pm MTN

1:00 pm CST

2:00 pm EST

Toll: +1 (484) 589-1011

Access Code: 242-582-135

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Today’s Webinar

• Will the webinar be recorded and can I get a copy?

- Yes. Please email [email protected].

• Want to tweet or follow us?

- Use hashtag #WM123- Follow @webmarketing123- Follow @TravisLowSEO

• Want to learn more?

- Contact us for a free site analysis. Details at end of webinar.

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Myth vs. Truth

There are various myths about SEO out there –How do you know what to believe?

Know your trusted resources

Stay up to date with the latest SEO news

• Search Engine Land: http://searchengineland.com/

• SEOmoz: http://www.seomoz.org/

• Search Engine Roundtable: http://www.seroundtable.com/

Understand your competitors are thinking about this too

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http://searchengineland.com/

http://www.seomoz.org/

http://www.seroundtable.com/

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1 Inbound Links

3 Keywords

4 SEO Results

2 Website Content

5 Long Term Sustainment

How many links do I need? Are all links created equal?

Should I “stuff” keywords into my meta content and site content?

How do you choose the right keywords? Are broad keywords good?

How long does SEO take before I can see results? What should I expect?

How much time per month do I need to dedicate to my SEO campaign?

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1 Inbound Links

Myth:All links are equal.

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1 Inbound Links

Truth:All links are NOT the same in value.

Develop natural, relevant inbound links over time:

• Do not use reciprocal links. Google knows these are easy, fast links to create.

• There is a key difference between 1-way (good) and reciprocal links (bad)

• Create high quality links from different reputable sources

o Directories, Articles, Syndications, Press Release sites, Blogs

• Build ~ 30-50 inbound links/month

• Don’t get penalized by the search engines!

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1 Inbound Links

Math Behind the Truth:

• Tool to Use: Google Webmaster Tools o See which links are going to your siteo Run a ranking report to check on

keyword performance

• Reciprocal links are useless; they do not help and can only hurt

• Best Practices:o Create links within your rich contento Create anchor texto Create links out of keywordso Create links from outside sources, serving as relevant reference to your site

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1 Inbound Links

3 Keywords

4 SEO Results

2 Website Content







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2 Website Content

Myth:Your site content should be packed with keywords.

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2 Website Content

Truth:Your content should be developed naturally, with a focus on

only a few keywords per page.

Create a well-developed home for your keywords in site content:

• “Stuffing” keywords is not helpful to your visitors,

Google, or to your website’s keyword ranks

Google spiders, or to your visitors

• To sustain a positive, easy-to-use interface,

you can employ a dropdown on the page

Ex: Salesforce

o Include more instances of your keyword

o Allows for more content that Google will

crawl, while preserving the page experience

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2 Website Content


• Tool to Use: Your website pages, source code

• Naturally written copy builds SEO strength, and is a favorite to Google spiders

• Best Practices:o Implement unique, routinely updated, keyword-rich 300 – 500 words per page

o Include 2-3 instances of a keyword on each page of your site for optimal results

o Google spiders don’t spend much time

crawling content in the meta tags anymore

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1 Inbound Links

3 Keywords

4 SEO Results

2 Website Content







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3 Keywords

Myth:You should focus on a few general keywords to rank #1 on.

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3 Keywords

Truth:Broad keywords are very competitive and may get you less

qualified traffic.

Target unique keywords and keyword phrases to distinguish your

product / service:

• Today, the percentage of long-tail search traffic is increasing (close to 70%)

• Use the “drill up” method instead of “drill down”

o Optimize from Specific/Exact Broad

• Not all traffic is good traffic

o Qualified visitors are the key

o Average Time on Siteo Bounce Rateo Page Visits

• Don’t miss the boat by optimizing on broad keywords first – big mistake!

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3 Keywords


• Tool to Use: Google External

Keyword Tool

• Long-tail keywords are best to

start with, then move up to broader

terms

• Best Practices:

o Long-tail keywords will bring

more qualified traffic to your site

o Closely analyze the trends

in page visits, bounce rate,

and average time on site

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1 Inbound Links

3 Keywords

4 SEO Results

2 Website Content







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4 SEO Results

Myth:I can expect results from my SEO strategy within 1 month.

**Food for Thought**

How long would it take you to memorize a report, fully understand it, and file it

correctly in an incredibly large database?

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4 SEO Results

Truth:SEO work is never finished.

Turnaround time to see real results is about 3-6 months.

Google is always learning and the world is always changing:

• Your competitors are creating new

content and links (new products, services,

updates). This can affect your results!

• Google likes to read new content and

come back for more visits to learn your

full site “theme”

• Your goal should be to consistently

improve qualified traffic to your site and

grow your conversion rates

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4 SEO Results


• Tool to Use: Google Analytics

• In your Analytics, you can interpret you goal health and measurable data

• Best Practices:

o Identify your trends

o Focus in on your wins

o Investigate your weak spots

o Make hypotheses

o Take action

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1 Inbound Links

3 Keywords

4 SEO Results

2 Website Content







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Myth:SEO is a project that has a starting and ending point.

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Truth:To become the king of your castle and

maintain your standing with the search engines,you need to keep SEO going.

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• Tool to Use: Website cache

• In your cache, the date and time that

Google last crawled your site is recorded

• Best Practices:

o Google visits your site generally once

a week

o Google needs time to absorb

information

about your site

o Your competitors are doing the same

thing - thus, improvements in

your ranking movement will take time

o SEO is a natural process

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Key Takeaways

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Myth – There are many myths out there that can be misleading.

Truth – It is important to demystify the false beliefs in order to get real results.

Math – Take advantage of the tools and knowledge you have at your fingertips (most of it free!) to give you the insight you need to move forward and closer to achieving online success.

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Contact us for a Free Site Analysis

Custom Analysis includes:

- Digital Planning Session: learn how your business can drive revenue growth through the web

-Competitive Report: find out where you rank against your top competitors and what tactics they’re employing

- Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website

Please contact:

[email protected]

Thank You!

web marketing123 the-myth-and-math-about-seo-06-08-2011

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