web ministry training for villanova 2016
TRANSCRIPT
Making and engaging disciples through web ministry
Make and engage disciples of Jesus Christ
for the transformation of the world
Goal:
Web Ministry Questions?
What does a good web ministry look like?
What are the goals of web ministry?
Web Ministry
• Website: The Hub of Your Network
• Examples
• Website design, tools, thoughts
• Communications/Social Media
● Assume people need to be driven to website, they won’t just find it● Simple design: Think Simple, Engagement, Conversation, Community● Do’s
○ Think Information Architecture ○ Responsive: work on a phone, tablet or desktop○ Short blogs vs. long articles○ Videos and images○ Clear Actions○ Designed Journey○ Social media interaction○ Subscribe to Emails○ Donate Now and online giving
Website Overview
Your website is part of a networksome of the network you control
some you influenceothers you’re just a part
Website: Hub of all online communications
FB
Blogs
YouTube
Drive conversation
Create community
Bring people back to your turf
Audience: Young Men, Seekers, Mobile First
andsons magazine
● Scroll first, click/touch last● Don’t minimize clicks, make them obvious
New for 2016...…
● Church speak● Many fonts and colors● High resolution or poor quality images● non-standard navigation
Your website should not have…
Your website should not be an online version of your off line communications
Website 101• Objective
– Audience and Needs• Layout
– Site Map• Scope
– Complexity, Tools• Design
– Draw it out• Build it
– Structure and the pages• Maintain it
– Should be maintainable by your staff/members
What Tool is Best for your Church
Ease
of U
se
Functionality
SquareSpace has advanced tools and features that are easy to use and require very little technical knowledge. This is a great tool for simple websites. If you just want to have a “brochureware” website this is a great choice.
CloverSites is specifically crafted for Churches. It has advanced tools and features that are easy to use and require very little technical knowledge. This is a great tool for simple websites. If you just want to have a “brochureware” website this is a great choice.
The main issues with tools like Clover: Very specific and often these firms do well for one web generation, then they fail to innovate. You need to go into a Clover implementation with the knowledge that this may be a temporary solution.
WordPress is the world’s most popular Content Management System. It is so popular because it’s very easy to setup and use and it has a zillion plugins that extend its core capability. It’s, in my opinion, the best tool an organization can use to create a simple website.
Drupal is the a very powerful Content Management System. It is the goto tool for larger and complex websites that may need integration with other tools.
Drupal is open source, but does require hosting and will require upgrades. If your organization doesn’t have advanced skills, you’ll need to hire a consultant with Drupal expertise.
There are many hundreds of thousands of websites built with Drupal. We work almost exclusively with Drupal
Where should I host my website
• Squarespace, Clover - SAAS, no hosting.
• WordPress, Drupal - hosted solution
– Many options from large names (GoDaddy, Hostgator, etc.)• Most provide options for Drupal and WordPress and may be their own tools or other smaller CMS
solutions
– Many smaller providers• Most provide options for Drupal and WordPress and may be their own tools
• You must own your domain and your account; Do not allow a consultant or parishioner own/control it
What else do I need to know?
• Domain registration
– Don’t let your domain expire
• Email hosting: Google or Microsoft
Web Ministry Value
Value
Feat
ures
and
Soph
istica
tion
Members
Seekers
Communications StrategyCommunity● In your database● Attends your events● Connected on Facebook,
Twitter, LinkedIn● Physically in your area
Network● Community of your
community● You don’t know and
cannot connect directly● Convert the network to
join the community
Crowd● People unaware of your
organization● Receives your messages
via the network
This graphic is based on a chart from Amy Sample
Ward’s book: Social Change Anytime
Everywhere
Generational Differences
● Younger: Social Good, Involvement, Now, Mobile● Older: Longevity, $$, Face to Face
Strategies for the Younger Audience
Younger: Social Good, Involvement, Now, Mobile
Sorry but….● They will not go to your website● They will not interact with your Facebook● They will not read your email● If you seem established, you’re less attractive
… unless they are already engaged
However….● They may respond to a text● They may like or respond on Instagram● They may respond to a fundraising appeal● They may volunteer tomorrow and they may bring friends
Find a few key influencers and check your analytics● what do to influencers want/engage with● what do the analytics say● do you gain access to their network
Don’t try to use your old success measurements on this group….
Younger Audience: Giving StrategiesOnline fundraising:
● Has grown by more than 10% each of the past three years● Fastest growth is through Peer-to-Peer Campaigns and Immediate Causes
Younger: ● Good: Food Cupboard; $$ for local family; Mission Trip● Harder: Organ Fund, Stained Glass Window Repair● Impossible: General Budget
Drivers: Social Good, Involvement, Now, Mobile
Strategies for the Older Audience
Sorry but….● They will go to your website and they may
even skim it● They will engage once they’ve bought in● If you don’t seem established, you’re less
attractive
However….● They may like or comment on Facebook● They will join email lists● They may respond to a sustaining fundraising
campaign● They may volunteer if asked directly and they
may bring friendsFind a few key influencers and check your analytics● As much face-to-face as possible● Ask $$ long term initiatives
Older: Longevity, $$, Face to Face
3 weeks before
2 weeks before
1 week before
Day before
Day 1
Day 2 & all 30 days of campaign
Week after campaign is over
Project Life Cycle
Time
Posit
ive E
nerg
y
