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Single slide version for panel

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• Communication != telecom• Web speed• Amazon’s deployment model• APIs are the circuits of tomorrow today

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Annotated version

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Communication != telecom• Telecom is to communications as trains (or pogo sticks) are to transportation

– WebRTC is not just about trains (telecom) or any other single type of communication

• WebRTC is a disruptive enabler because it enables new communication modalities – WebRTC enables communications pogo sticks, parachutes and planet orbiters. And ones yet to be

invented.– WebRTC is an enabler, just like http….

• Telcos need different business models, partnerships, GTMs, architectures, paradigms and interfaces for the new world of WebRTC enabled communications– Winning in a new ecosystem means adjusting to that ecosystem…small mammals instead of

dinosaurs, once the ecosystem changed.

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WebRTC = more RT communication• There is HUGE upside here

– Real-time communications will increase and diversify– Not *just* a bigger communications pie. More pies and tastier pies. – The browser alone is powerful – it is becoming an OS. But WebRTC also applies to native

mobile apps and any communications apps. – This is much more than *just* WebRTC. The timing and environment is now right – Internet,

compute, mobile, software ecosystem – for a RT comms explosion.

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WebRTC = different RT communication• Why are real-time communications decreasing and asynchronous comms increasing?

– Part of it is cultural. But another CRITICAL part is ease of use– Async is easy and use case customized. Web models. Get in, get out. Get in without getting

out. Different asynch comms apps for different purposes.– Telecom is hard. Get on a train to communicate. Get off the train when you are done. Out of

band. Fine for some purposes. Too hard for many others.

• What happens when RT communication is *easy* and in-band? When it is a feature embedded in all types of apps and processes?

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Telecom speed (or lack thereof)• Telecom speed was and is choked by hardware speed and circuit architectures• Remember the big iron Nortel DMS switches?• No? You could rent one out on Airbnb as a one-bedroom apartment. And it probably

sucks more power than your one BR apartment.• Software already ate the rest of the world. Guess what is next? Actually it is very

much in progress…

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Web speed• WebRTC deployment cycle components: consume APIs, spin up a VM in the cloud for

server side functions, write a few lines of JavaScript on the client side…• How does that cycle compare to hardware-based deployments, proprietary operating

systems and circuits?• The #1 adaptation required from telcos in order to win is to adjust to the speed of the

new game– Speed impacts EVERYTHING – Telcos need to be communications service enablers…not telecom providers

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Amazon’s deployment model (AWS+)• Customer first. And only.• Provide the infrastructure required by customers• Expose and support the APIs and environments required by customers• Enable deployments to start in a small, cheap sandbox….yet extend and scale quickly• Don’t get in the way – remove friction, make it easy, stay out of the way• Iterate quickly and continuously improve

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Telco’s WebRTC “deployment model”• Be fast. Enable your partners to be fast. Then get faster.• Be an enabler, not a provider, and be a platform for a larger ecosystem. Like Amazon

AWS.• Adjust and iterate as the WebRTC ecosystem evolves• Partner. API-first paradigm to enable your partners. • Add communications specific functions when sensible

– The ones that customers need. – Not the ones that the telco thinks it needs to make money.

• Get faster

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APIs are the new circuits• Long-term, API based ecosystems are actually a better deployment model for telcos

than circuits• It requires new business models, go to market, partnerships, cultures, processes and

capabilities. • It requires SPEED. Now.• It can leverage some current telco capabilities and infrastructure. But only if the

model is built out from customers and partners with telcos only leveraging current capabilities when they fit, not forced into a new ecosystem…

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RT communications are now a feature• The opportunity is unprecedented, IMMENSE and unpredictable

– How many modes of transportation do we use? – Did we know what http would do for content, async communication and ecommerce? – Remember when “useless” low-resolution, no flash, no zoom cameras were added to phones?

Now, how many apps leverage photos as a feature or part of a feature?– Telecom doesn’t go away. And can be profitable and better. Telecom will be one of the

communications modalities, hired by users when it is the milkshake they need.

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Thank youGaleal ZinoTata Communications

Galeal.Zino@tatacommunications.com@tata_comm@gilzino