web series network magazine issue 4 jan/feb/mar 2012

WSN

MELISSAMCCONNELL’S‘INNER DEMONS’

TOM HANKS, YAHOO,ED BEGLEY, JR. PLUSFOCUS ON WRITING, YOUTUBE, SOUND &web series creators

WEBSERIESNETWORK.COM | JAN/FEB/MAR 2012

RICH MBARIKET MEDIA IS A MULTIFACETED MEDIA COMPANY IN LOS ANGELES PRODUCING ORIGINAL SCRIPTED AND NON-SCRIPTED WEB SERIES, MUSIC VIDEOS,

COMMERCIALS, FILMS, VIDEOS AND WEB CONTENT.

310.691.4393

RICHMBARIKET.COM

people who are involved or desire to be in-volved in web series entertainment can con-nect with one another over creative ideas. I want to thank our contributing editors, supporters and advertisers for making this issue possible. And once again, we spot-lighted new talents on the up and come, and provided informative and insightful articles on screenwriting, Youtube, post production sound, and much more. Writing our website and magazine has been a privilege. Thank you for your continued support; and here’s to a wonderful and prosperous new year.

With gratitude,

RICH MBARIKETFollow me on Twitter at @richmbariket and on webseriesnetwork.com

PUBLISHER’S LETTER

8 WEBSERIESNETWORK.COM | JAN/FEB/MAR 2012

Thank you for checking out the 4th issue of WSN magazine, yes... our 4th issue. It was a pretty good year, 2011, thanks in large part to the loyalty and support of the thriv-ing Web Series Network community at www.web-seriesnetwork.com. Speaking of community, interaction among Members has spiked. Our Members are feel-ing more connected to one another than ever before and its visible across our site. Our 2012 resolution is to continue to foster and nurture a professional platform where people

MASTHEAD

Web Series Network magazine published by RICH MBARIKET MEDIA

Publisher & Editor-in-Chief RICH MBARIKET

Contributing Photographers/Illustrators SHARON PAINTER, RYAN MCCALLA

Contributing Writers STEPHANIE PICHE, NOAH GOODWYN YOUNG, MICHAEL FLORES, JASON BRASIER

To advertise or contact the publisher: [email protected]

Copyright 2012 by Rich Mbariket Media. All rights reserved.

Web Series Network magazinePublished quarterly. Reproduction without permission of the publisher is prohibited.

Visit us online at webseriesnetwork.com


FOCUS ON WRITINGBy Jason Brasier, Photography by American Wasteland Entertainment, llc

‘Dare to suck’ is a phrase that has stuck with me since attending Diana Botsford’s screenwriting classes at Missouri State University. She was ap-plying it to screenwriting, but in time, I fully understood what she meant. That first draft is always a stinker. One basically throws up his or her idea of the story onto the page and then goes back and fixes it. I liken it to building the foundation and framing a house. One just knocks the frames to the ground and starts all over again, but this time there’s foundation to stand on. As time went on I started to realize that this phrase didn’t just apply to the world of screen-writing; it applied to production as well. Some people won’t pursue a project for fear of failing or making a mistake. Then on the other end of the spectrum are productions that have been shot, but never completed. I’ve heard lots of reasons, but, the one I have heard most frequently is that they think it sucks and if they show it, everyone else will, too. Now don’t get me wrong, some people are just plain rude when it comes to criticism. You just have to role with the punches, which is very hard sometimes. You have to learn what to listen to and what to take to heart. I have always had the mentality since I was in high school filming movies that I was going to continue working at it. With my heart set on that goal, I knew that with hard work, persistence, a positive attitude


and a willingness to adapt, I could get better with time. In order to achieve that, though, I had to dare to suck. Most recently I started a production company with my friend, Brittney Greer. American Wasteland Entertainment, LLC focuses on web-based entertainment and films. We completed our first web series production, ‘Drifter: Broken Road,’ which will premiere in March 2012, exclu-sively online on drifterseries.com. Starting the company and doing ‘Drifter’ was a huge hurdle for me personally because I was so scared of screwing up that it took me almost six years to own up to admitting I was afraid. We just started over the summer and I am loving every minute of it. I know what my goal is, and working toward that keeps me going. Just like anything else in life, you live and learn. You want to film a movie or web series? Pick up a camera and start filming. Don’t have a camera? You’ll find one. It doesn’t matter what kind, just as long as you start filming. Make it happen. Be your own silent critic. Watch your productions as an audience member and take mental notes. Work hard at mastering your craft and it will mold you. If you love doing it, then do it. Never look back. Keep your eyes on your goal at all times. Dare to suck. It’s the only way you can get better. WSN


FOCUS ON YOUTUBEBy Stephanie Piche, founder of Mingle Media TV

As an online network and media company for web series, live streaming web TV, and celeb-rity red carpet coverage one should not ask if Mingle Media TV (minglemediatv.com) knows what they are doing or what this article is about. First, let me start by saying that building your brand takes more than having a website, Twitter account and Facebook page. Beyond a business plan, you have to understand how search engines work – more importantly how crucial they are to helping your audience find you. Keywords, metatags, the right mix of content, graphics and video are very im-portant to be seen as relevant to the bots that search engines deploy. Increasingly, I am seeing web series cre-ators pulling their content off Youtube and going exclusively to a few “online networks” like Mingle Media TV. Now, on MMTVN, we use the videos that are on your Youtube channel and feed them into a widget we create with your playlist, in order so people can watch your series without interruption. We help create a captured audience. Oh, and not to worry, it’s branded with your logo, Twitter,Facebook and website links (which all contri

bute to your relevancy on the Internet). When someone watches your video on our site – you get the view and we get the page view. About a year ago, we started shifting our content for viewing to Youtube and Facebook and losing a little on the traffic to our website. We knew this would happen but we also believed that it would pay off in building our brand name recognition.What did we know about Youtube? • Youtubeisthe3rdMostVisitedWebsite in the World • Youtube is the Second LargestSearch Engine • Youtube is the World’s LargestVideo Sharing PlatformWhathasthatdoneforus?Lookattheat-tached chart from our Youtube Analytics. You can see the monthly growth but what you don’t see in the chart is that we are a Youtube Partner getting paid for our video views and the sites that send us over 65% of our views are:#1YoutubeSearch31%#2MobileApps&Direct Traffic 27.8% and Youtube suggested video (based on our keywords) 19%. It may look like Goliath, but even David can com-pete. We are a start up and post our videos


on Blip.com, then through the syndication program, and onto Youtube. We didn’t care about the daunting statistics listed below because we knew that we could get found us-ing smart analytics and SEO search marketing techniques which not only helped our Red Car-pet Report but came back to our website and helped expose the other content on our site from web series to live stream. So why are web series creators leaving Youtube? Now is the time to build on your presence and use smart SEO marketing techniques to help you build your niche audience. You hurt yourself and your brand by pulling the video down and putting it in places that are not as relevant as Google or Youtube. Not sure what we’re talking about? Reach out and let’s talk because we believe that by do-ing this you are running in the wrong direc-tion. Don’t be afraid of Youtube – this only helps you, if you know how to gain from it. • 48hoursofvideouploadedeveryminute i.e. 8 years of content uploaded every day • Over3billionvideosarevieweda day - 800M unique users visit Youtube each month • Youtubereceivesmorevideoin1month than ABC, CBS and NBC have created in 60 years • Youtubeismonetizesover3bil-lion video views per week • There are over 20,000 partici-pants in the partner program with hundreds making six figures a year – but more partners are making over $1000 a month since 2010 • 98ofAdAge’sTop100advertis-ers have run campaigns on Youtube and more advertisers are coming to Youtube with all of the expanded content from studios: music and film • 150 years of Youtube video arewatched every day on Facebook and 100 mil-lion people take like, share, comment, etc) on videos every week. WSN

For search and social media consulting, con-tact Stephanie Piche, CEO of Mingle Media TV Network online at www.minglemediatv.com.


FOCUS ON SOUND(AUTOMATED DIALOGUE REPLACEMENT)

By Mike Flores, Photography by Cazador Productions

Sound is a crucial element within the filmmaking process. When done correctly, sound helps create mood and atmosphere that will add life and believability to any television show, web series and film. Unfortunately it is also an element that is often overlooked by inexperi-ence filmmakers and sometimes completely disregarded as not important. There are three major elements of post-production sound i.e. sound design, foley and automated dialogue replace-ment (ADR). For the purpose of this article I will be focusing on ADR. When shooting a show, there are times when it is almost impossible to get a clean dialogue track and a looping session (ADR) becomes necessary; a process where dialogue is dubbed dur-ing post-production. This particularly is an issue among low budget shoots where access to a studio may not be possible. Shooting on location can be noisy which creates complications when trying to capture a clean track; this is where ADR comes in handy. When filming ‘Western X’ (now playing online at westernxtheshow.com), I knew from the very beginning that it would be tough because two of our locations were tourist attractions, so there would be no way to salvage any of the audio because of the uncontrolled atmosphere. However, I always roll sound regardless of the background noise because It will be used as a reference once I’m in post. It always comes in handy when preparing for a looping session. Recording studios charge a fairly hefty amount for looping sessions and it usually is much too steep for people operating on a very small budget, which is the same situation I found myself in with ‘Western X.’ However, budget should never be a reason to put out poor quality work. The best solution for me was to cough up a small bit of cash and build an ADR booth.Tobuildtheboothwasapproximately$200-$300,whichincludedthecostoflumber,sound-board and sound foam. Once complete I was ready to capture studio quality sound; this is only half the battle. The real work begins once the tracks are imported into your audio workstation. This is where the audio starts to truly take shape and goes from just raw audio to properly mixed and synced. Episode seven of ‘Western X’ took me close to four weeks to mix the dialog properly within the timeline. Is it overkill? Not when you compare the dif-ference between a properly mixed track and a raw one. Most of the dialog in episode seven takes place in a saloon and I had to recreate the proper tone that would make the audience believe the characters are in the saloon; and because I don’t sit in western saloons all day I had to study hours of western movies so that I can get the feel of what sounds acceptable and believable to the audience. Forget about realism, you have to recreate what feels right to the audience and that goes for the entire sound design process as a whole. WSN


TALENTSPOTLIGHT

stephen folkerivan hayden

darrin yalackiryan mccalla

STEPHEN FOLKER

Stephen Folker of Davenport, Iowa is a pro-fessional photographer whose true passion is acting and directing. His debut film, The Mus-tache Movie, was a festival favorite that’s now available for rental through Indieflix online. Since then, Folker has produced two more short films plus the popular web series, Castle Siege (castlesiege.tv) —all in less than a year. “My goal,” Folker says, “is to turn my short film, The Mustache Movie, into a feature length film.” Until then, Stephen is one wacky and zany original filmmaker/ac-tor to keep your eyes on.

Describe your personality in 5 words or less.Moonwalking root-beeraholic with bagel ad-diction.

Describe your web series in 10 words or less.Role-playing gone too far.

What are you excited about right now?Working on getting my feature length script produced.

What are you pissed about right now?The fact that it’s winter and I live in Iowa.

What’s your New Years resolution?Seeing my feature length film get made.

Name five things you can’t live without.Bagels, old fashioned root beer, Michael Jackson CDs, my camera, my creativity.

You get 10 words… where do you see yourself in five years?Livingmydreamsuccessfully.

What do you think is the biggest misconcep-tion about web series?It’s not as good as watching a longer movie.

What’s your greatest fear?Rollercoasters.

What do you consider your greatest profession accomplishment?Creating a successful photography business with no formal training.


Producer/DirectorIvanHayden(Supernatural,Lost)andhisproducingteambringanewformof entertainment to sci-fi audiences. Shot in a comic book format, ‘Divine: The Series’ (divinetheseries.com) is a religious-themed, dark action thriller investigating the age-less debate of ‘freewill versus determination.’ Designed specifically for the Internet and mobile markets, with its non-linear story approach, ‘Divine’s’ creators have launched this original series for a new generation of fans - the online audience.

Describe your personality in 5 words or less.Crazy mad scientist with whiskey.

Describe your web series in 10 words or less.A dark action thriller carving at freewill vs. determinism.

What are you excited about right now?The possibilities of where entertainment will go. The internet offers the chance for a whole new game. It’s fun to be a part of it.

What are you pissed about right now?Traffic, I hate how much time I waste in traffic.

What’s your New Years resolution?Getting my red sash in Gungfu.

Name five things you can’t live without.Women, music, fantasy, water, food.

You get 10 words… where do you see yourself in five years?Pioneering a better way.

What do you think is the biggest misconception about web series?The biggest misconception is that you can’t make money off internet content and that people can’t figure out how. The money is there and the methods are endless. It just means throwing out the whole business model of monetization and revenue return from film and television; top to bottom. Therein lies the rub.

What’s your greatest fear?Leavingnothingbehind.

What do you consider your greatest professional accomplishment?Convincing Warner Bros. to adopt my In-House VFX business model for ‘Supernatural’ (CW). It’s something that I love for my crew. Warner Bros. gets more, and my crew have a very “uncorporate” work environment where they can be creative.

IVAN HAYDEN


Originally from Grand Rapids, Michigan, Darrin was born with the creative gene. He is a writer, actor, improviser, producer, musician, painter, photographer, designer, singer, and all around artist. He created, produced and starred in the pilot “Rehab” as well contributed as a producer for the pilot presentation “PepU” and currently is the creator, writer and executive producer of “Consequences - The Web Series.” He has also written and performed with the acclaimed sketch show “WHAT!” And most recently in the sought after sketch group “NoBeaks.” In addition to all of that, he performs regularly with several improv groups at 1O West including “Operocka: An Improvised Rock Opera.” Darrin currently has several pilots (drama’s,sitcom’s,dramedies&webseries)invariouswritingstagesaswellasworkonhisone person show “You Can’t Buy a Gun!” And an original musical.

Describe your personality in 5 words or less.Passionate, jovial, hardworking, loyal, intense.

Describe your web series in 10 words or less.Ex-convicts walk into a support group.

What are you excited about right now?Everything with Consequences. The feedback has been amazing, the episodes have turned our great and we are slowly building a loyal audience.

What are you pissed about right now?The politics of our nation and the current economy.

What’s your New Year’s resolution?To do more by challenging myself more.

Name five things you can’t live without.Diet Coke, improv comedy, my voice, friends and family.

You get 10 words… where do you see yourself in five years?Someone who is successful being creative.

What do you think is the biggest misconception about web series?That it needs to be short because people are watching them online and attention spans are short. Yet, more and more people are turning to the internet to watch actual television. It’s not about the length of the show, it’s about making something well written that the audience will enjoy.

What’s your greatest fear?I lost everything in my life a few years back and have had to rebuild from the ground up. I guess my greatest fear would be ending up in that place again.

What do you consider your greatest professional accomplishment?My web series Consequences.

DARRIN YALACKI


Ryan McCalla, a caffeine-fuelled Australia-based producer situated in Sydney, NSW. Ryan is the show runner and creator of the Aussie web series and comic book ‘Inner Demons’ – which iscurrentlyuptoepisode3onlineatInnerdemonstheseries.com

Describe your personality in 5 words or less.Honest, Motivated and Creatively Minded.

Describe your web series in 10 words or less.Dark, Gritty and Character Driven with a classic Grind house feel.

What are you excited about right now?The most exciting things I’m looking forward to in 2012 is seeing the remaining ‘Inner Demons’ episodes polished up and finished along with the arrival of my son in March. It’s exciting seeing things come together and how things grow and gain a life of their own from just words on a page to the final product.

What are you pissed about right now?Right now, how long it takes creating each episode. There is just never enough hours in the day – It has definitely been a learning experience, but the response from fans and the WSN [Web Series Network] community really keeps the wind in your sails.

What’s your New Years resolution?Making more time for family and finding that balance between work and family. I don’t want to miss a moment of this great new chapter of my life.

Name five things you can’t live without.Internet, iPhone, Coffee, Computer and WSN.

You get 10 words… where do you see yourself in five years?Producing bigger and better web series most definitely.

What do you think is the biggest misconception about web series?That web content can’t be taken as seriously as film and TV. I have seen some amazing con-tent hit last year such as ‘Western X’ and ‘Mortal Kombat,’which proved to me that you can tell an engaging story with high quality effects on the web that puts some shows I have seen on television to shame.

What’s your greatest fear?Failure.

What do you consider your greatest professional accomplishment?‘Inner Demons,’ writing the comic books and series and seeing this become a reality.

RYAN MCCALLA


‘INNER DEMONS’

By Rich Mbariket, Photography by Ryan McCalla

MELISSAMCCONNELL’S

PRODUCTION VALUE? SUPERNATURAL-THRILLER? GOOD ACTING AND DIRECTING? LET ‘INNER DEMONS’ TAKE YOU FOR A RIDE. The Australian web series, filmed in Australia and co-created/co-directed by Ryan McCalla and Tommy Larkin is one of the better original scripted web shows online. It’s mission - to get more people excited about watching online programs available for viewing on computers and mobile devices with Internet connectivity (including the iPAD, iPhone, Android) anywhere and anytime across the world. Inner Demons follows a small group of characters and how their lives in-tertwine as they each try to battle their own demons and attempt to make the world a better place. The series features 22 year old Australian born actress Melissa McConnell, who has recently moved to the United King-dom to expand her horizons within the entertainment space and develop and strengthen her skills as an actress. WSN mag caught up with Melissa to dish on Inner Demons, her role in the project, what its like working with Ryan and Tommy, and much more. Also, after reading this interview and the entire magazine (cover to cover) , head over to Melissa’s website at www.melissamcconnell.com and of course see her in action on Inner Demons on-line at www.innerdemonstheseries.com.

I’m excited to finally interview you, Melissa, and wanted to thank you for agreeing to do this interview with me. First, let’s start with you tell-


-ing me about yourself.Thank you, It’s a great pleasure to be given this opportunity! I’ve re-cently moved to London, UK for a short though possibly long stint; but orig-inally from Sydney, Australia. I be-gan acting at a young age beginning in theatre and progressing to film. I was originally inspired to act from watching movies such as Wizard of Oz, Sound of music, Mary Poppins, and An-nie. Since then, I assure you my film genres have broadened, but have not forgotten the classics. I’m a big be-liever to always continue strength-ening your skills, and have done so at various academies. I’ve recently graduated from The Australian Academy of Dramatic Arts (TAFTA) where I have had the chance to learn and train with working industry professionals.

Why did you agree to work on Inner Demons?Once I heard the complete concept for Inner Demons, I fell in love. I was so excited to get on board and start unraveling the script. What caught my attention was the approach to seeing one story line from different views in a re-arranged time sequence. Plus I could never have let go of the oppor-tunity to challenge myself, by work-ing with SFX to play twins.

What has working on the show meant to you?It means a great deal to me, to be able to work along side working pro-fessionals in the industry; also to experience and develop my skills in a professional environment. It has been an opportunity that I am thankful to be apart of and one that I am so proud to watch grow as a strong web series, that really deserves to go further.


What is it like to be on set with Ryan McCalla and Tommy Larkin?No day is ever the same, but one thing is for sure you can always expect a fun, professional, relaxed and fo-cused set. They have made this se-ries such an experience for all that are involved and turned it into one big family. It is never dull on set, that’s for sure! There’s always time for a laugh, but still make certain that the job gets done. One time that comes to mind is when we were on set late one night. And everyone seemed to turn loopy at the same time. Things like verbal diarrhea; non-stop laugh-ing; and even creating dance routines was on the cards that night. When on set with Ryan and Tommy they bring such energy and focus to the room and they’ve always ensured that no scene/part is treated as insignificant to the final result. All in all, I would work with both Ryan and Tommy again in a heartbeat!

What do you most admire about them?What I admire most about Ryan and Tom-my is their will and determination to turn a fleeting thought into a com-pelling web series. Not only that but to never give up or let any hurdles get in their way.

What is the most important piece of advice they have given you?To stay true to myself and to not let anything get in the way of my goal, no matter how long it takes to reach it.

In what ways has working on this proj-ect surprised you?From what you experience in the enter-tainment world, you begin to get an expectation for what the next project will be like. Except I was more than surprised about how down to earth and good-natured everyone was on and off set.

Has your way of thinking about acting in web series changed since you began working on this project?I’ve always known every opportunity is a good opportunity, but I have def-initely come to understand that work-ing on a web series can build a stable and growing interest in the project. Ultimately giving a series more le-verage and opportunities to develop into many possible areas.

How do you think that acting in web series helps a young actress in her career?I think it’s an incredible gateway in developing skills, understanding how a set works, and getting your work out there. It is a massive learning curb in so many ways, and a place where you can dabble with new ideas and ap-proaches to your character/acting in general.

In general what is your best advice for actors looking to enter the web scene?Join a site where other aspiring tal-ent and industry professionals adver-tise auditions for upcoming web se-ries/film projects. Apply and involve yourself any way possible, as it’s a great way to meet people within the industry and ultimately leads to more opportunities.

What hopes do you have for your fu-ture?Hopes… Now if you get me dreaming, anything! But without a doubt it doesn’t seem dim, every gig paid or unpaid, keeps me going and makes me more determined. Anything could hap-pen, but for now I have my eye on the goal. WSN


EDBEGLEY, JR.This year, Ed Begley, Jr. and Rachelle Carson-Begley are making their own web series, On Begley Street, airing online at onbegleystreet.com. The actor/director/producer/environmentalist is constantly adding to his impressive list of credits. St. Elsewhere, Living with Ed, CSI: Miami... the list goes on. His career is all the more impressive considering he rides his bike to shoot locations. Ed took some time out of his busy schedule to speak with WSN about his new web series.

BY NOAH GOODWYN YOUNG PHOTOGRAPHY BY ED BEGLEY, JR.

Tell us about the web series you’re making?It’s called ‘On Begley’ Street and it follows Rachelle and I as we try and make the world’s greenest house. Of course we have fun with it, there’s a lot of great people on the show, and we share a lot of great “how to” information for others, so really it’s about how to make a happy, sustainable home with your friends and family.

Is it just you and your wife Rachelle?Actually there’s a team of us working on it. My good friend Raphael Sbarge [from ABC’s Once Upon a Time] is producing along with Billy Frank. Also we’ve got all our other friends stopping by all the time, so they’ll be involved. And of course it wouldn’t be a show without Hayden.

What made you decide to do a web series?I’m always working on TV, film, and in plays, and I have a blast because each has it’s own challenges and opportunities. A web series is exciting because it’s a challenge and opportunity I’ve never done before. Since it’s on the web we’ll be getting feedback from the fans that we can adjust to as stories go along, so in that way it’s kind of like improv, which I love.

You’re an outspoken environmentalist. Are you doing anything to offset the carbon footprint of the show’s production?Absolutely! It just makes sense, especially for a self-funded web series which doesn’t have a huge budget. For example, the whole produc-tion team is going “paperless”, using email and iPhones and Google Docs for all communication. Instead of meeting in person we’ll Sky-pe if possible. When we do have to travel for shoots, we carpool. It all adds up to saving money and doing the right thing.

You mentioned funding. How are you funding the show?I’m actually really excited about that. We have some backers on board already who have invested a little. The rest we’re going to raise through crowd-funding. Plus, our backers have agreed to match a portion of what we raise through crowd-funding. If you go to our website [onbegleystreet.com] you can sign up to learn more about getting involved.

Think you’ll do another web series?We’re actually looking to make several more shows focussing on so-cial-good that are engaging and entertaining to watch. We’ll let you know more as soon as they’re ready. WSN


CES 2012 L-R: Reliance’s Rohit Sharma, Tom Hanks, and Yahoo’s Rob Levinsohn unveiled the first footage of ‘Electric City,’ a new animated web series starring Hanks


Electric City Budget In Excess of $2 Million! Most Expensive Web Series Of All Time?

BY RICH MBARIKET PHOTOGRAPHY BY 42 WEST PUBLIC RELATIONS

When Tom Hanks’ upcoming animated web series ‘Electric City’ was announced last week, we wondered if it could be the most expensive web series of all time. After all, it’s Mr. Tom Hanks (Forrest Gump, Saving Private Ryan) we’re talking about here, not some around the corner actor. In 2009, WSN reported on Crackle’s smash-hit web series ‘Bannen Way’ and ‘Angel of Death’ which had a reported budget of $750,000 and $1 million respectively. There have been no web series since that topped ‘Bannen’ and ‘AOD’s’ production budget that WSN is aware (if there are, please write to me at [email protected] and I’ll update accordingly) on our web-site. AtCES2012inLasVegas,TomHanksrevealedthat ‘Electric City’s’ production budget is a whopping $2.5 million for the premiere season scheduled to hit Internet this spring exclu-sively on Yahoo.com. The series is bankrolled by Yahoo and Reliance and will star Tom Hanks (who also serves as producer) and Ginnifer Goodwin, star of the new ABC TV series ‘Once Upon a Time.’ ‘Electric City’ wouldn’t be Hanks’ first foray intowebseries.Lastyear,heexecutivepro-duced and appeared in the talk show web series ‘The Three Minute Talk Show’ in partnership withLexusairingexclusivelyonLexus’digi-tal network lstudio.com. Yahoo will release a total of 20 ‘Electric City’ webisodes, each one roughly4minuteslong,andplantoexpandtomore traditional outlets if the series proves popular online. There are more web shows in development at Ya-hoo,accordingtoRobLevinsohn,Yahoo’sexecu-tive vp Americas. “Not just shows, but real ex-periences. We’re looking to build franchises,” he said. WSN


“We are looking to build franchises.” - LEVINSOHN

SUPPORTERS

DIGITAL NETWORKMingle Media TV Networkminglemediatv.com

WEB SERIESWestern Xwesternxtheshow.com

Inner Demonsinnerdemonstheseries.com

Drifter: Broken Roaddrifterseries.com

Chillin at Leroyschillinatleroys.com

Castle Siegecastlesiege.tv

Consequencescon-sequences.com

Divinedivinetheseries.com

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web series network magazine issue 4 jan/feb/mar 2012

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