Web Site Practical Design Basics & Marketing Tips

www.NMx2.com

Doral Chamber of Commerce Presents

Web Site Practical Design Basics & Marketing Tips

• Whether you have an existing web site or you are developing a new one, this workshop will educate you on the basics of practical web site design and marketing.

Web Site Practical Design Basics & Marketing Tips

Lifetime value of a customer

Web Site Practical Design Basics & Marketing Tips

Workshop Resources

• www.doralchamberofcommerce.org/resources

Web Site Practical Design Basics & Marketing Tips

Determining your web site’s purpose• To sell a product• Affiliate sales• Generate contact information and leads• Who is your target audience?• What are your objectives?• Why should a visitor come back to your site?

Web Site Practical Design Basics & Marketing TipsThe least you need to know about web design

• When to use a web designer versus doing it yourself• How to get a domain: 1and1.com GoDaddy.com

www.doralchamberofcommerce.org/resources• How about HTML?• What’s my URL?• How much does it cost? Charges explained?

Streaming• What’s a Host? Server?

Web Site Practical Design Basics & Marketing Tips

• Do I need a powerful server? • Flash, JAVA, Videos, Sound & Music• FrontPage, Dreamweaver, Photoshop• Fancy Fonts? Arial, Times New Roman,

Verdana, Georgia, Comic Sans Serif, Trebuchet, Courier New

• More info: www.theinternetdigest.net/archive/websafefonts.html or www.doralchamberofcommerce.org/resources

Web Site Practical Design Basics & Marketing Tips

How to structure your web site design•

Developing a navigation system for your site• Home | About Us | Contact | Privacy Policy - Standard• Top, Side – NavBars• Where they are, where they can go, and how they can

get back to where they came from• Site Map• HotSpots

Use “ALT” text

Web Site Practical Design Basics & Marketing TipsHow to optimize your web site for search engines

• Title, Description & Keyword Meta Tags, Body Text, Hyperlinks• Google Search Engine Guidelines

www.google.com/support/webmasters/bin/answer.py?answer=35769or www.doralchamberofcommerce.org/resources

• Web site design no-nos for SEO• Frames, Flash & Java Scripts, Dynamically Generated Web

Sites• Hidden keywords, keyword repetition• Site map: www.doralchamberofcommerce.org/sitemap

Web Site Practical Design Basics & Marketing Tips

How to Drive Traffic to Your Web SitePromoting Your Web Site

• Link exchanges with complementary businesses• URL everywhere, business cards, stationery, literature, advertising, • Email signature• Blogs• Investing in search engine optimization SEO• Submitting web sites• Social Bookmarking & Social Networking• Google Local Business Center – Add to Google Maps

Web Site Practical Design Basics & Marketing Tips

What to do Once You Have Them on Your Web Site

• Benefits vs. Features• A Confused Mind Says “No”• Action Steps/Request

– Call to Action

Web Site Practical Design Basics & Marketing Tips

How to create a professional look for your site• Pictures, Clip Art, Colors, White Space• Branding & Consistency • Copywriting• Features vs. Benefits, What do you really do?

Web Site Practical Design Basics & Marketing Tips

• Your Purple Cow – USP• Marketing & Sales• “Is it Remarkable?”• http://www.youtube.com/watch?

v=dq59yGW78Gw&feature=related • Top of the Consciousness Level Marketing• It’s not about you – It’s about them!• Seth Godin Marketing Videos

Web Site Practical Design Basics & Marketing Tips

How and why to keep your web site fresh• Daily or weekly updates• Calendar of events – Google Calendar ex.

www.doralchamberofcommerce.org/events• Keeping fresh content on your pages• Dynamic updates• Knowing basic HTML• Up-to-date information

Web Site Practical Design Basics & Marketing Tips

Learning Resourceswww.wikipedia.com

www.google.com

www.youtube.com

www.doralchamberofcommerce.org/resources

Web Site Practical Design Basics & Marketing Tips

Questions and Answers

Web Site Practical Design Basics & Marketing Tips

Thank You!

Manny Sarmiento / President

New Media, New Marketing, Inc.

www.NMx2.com