web strategy & websites using sharepoint - intergen · pdf fileweb strategy & websites...

Toby Spendiff, Intergen Giles Brown, Intergen Robert Stewart, Intergen Wednesday 17 Nov, 2010 – Auckland Thursday 18 Nov, 2010 – Wellington

Web Strategy & Websites Using SharePoint

Web Strategy and Websites using SharePoint

This Presentation…

1. Web Strategy: What it is and how you create one…

2. SharePoint Overview: Execute your Strategy on SharePoint…

3. Case Studies: What SharePoint websites look like…

1. Web Strategy: What it is and how you create one…


Our Definition…

“A Web Strategy is a vision (often documented) that clearly articulates how you will use the web to help

achieve or exceed your organisation’s business objectives. It’s a measurable plan of attack that is

specific to you; not a one-size-fits-all blueprint.”


What is it? Noun & Verb…


“How do I know I need one?”

No focus “Everything is ‘high’ priority”

No definition “It’s for average New Zealanders”

No deadlines “Just get it started!”

No scope “We need an awesome website”

No agreement “Green! Blue! Red! Yellow!”

No Executive buy-in “What website?”

Lots of ambiguity, contradiction “That’s not my understanding”


Creating your Web Strategy…

Dreams

Reality

Focus

Management


Executing your Web Strategy… 1. Prepare

2. Design

3. Build

4. Improve


1. Prepare… Research

Audience Analysis

Interviews/Workshops

Personas/User Engagement Group

High-level Concepts

Reality Check

Business Analysis


Includes: Workshops & Envisioning…


Includes: Personas…


2. Design… Task Flow/Interaction Design

Information Architecture

Content Audit/Modelling

Visual Design (‘Look & Feel’)

Design Production/HTML & CSS

Copywriting/Content Creation

Technical Briefing


Includes: Interaction Design…


Includes: Site Map & Wireframes…


Includes: Validation…


3. Build… Functional Specification

Solution Architecture

CMS Solution

Build/Integration

Test/Implement/Deploy

Content Loading

Training/Launch/Prototype


4. Improve… Strategy Review

User Testing

Analytics/Reporting/Monitoring

Hosting/Administration

Maintenance

Refine/Improve/Republish

Engage Governance Team


Remember…

Web Strategy = Verb + Noun

Vision

Focus

Your business is unique, so your strategy should be unique

+ = Your new website

2. SharePoint Overview: An introduction to SharePoint for websites…


What is SharePoint?

Process Management

Web Analytics

Enterprise Search

Content Management

Collaboration & Membership

Website Management


Key Benefits of SharePoint 2010 for Websites

•Build connected Intranet, Extranet, and Internet •Leverage existing investments • Integrated, scalable, and flexible

Unified Platform

•Familiar Office authoring experience •Quick page creation & publishing •Advanced authoring capabilities available

Ease of Authoring

•Social networking & community •Strong branding capabilities •Personalised content and powerful search

Engaging User Experience


Unified Platform

Business Applications

Division

Enterprise

Individual

Team

Internet

Extranet



•Build connected Intranet, Extranet, and Internet •Leverage existing investments • Integrated, scalable, and flexible

Unified Platform

•Familiar Office authoring experience •Quick page creation & publishing •Advanced authoring capabilities available

Ease of Authoring

•Social networking & community •Strong branding capabilities •Personalised content and powerful search



Ease of Authoring


More Advanced Authoring (No Code)



• Build connected Intranet, Extranet, and Internet

• Leverage existing investments

• Integrated, scalable, and flexible

Unified Platform

• Familiar Office authoring experience

• Quick page creation & publishing

• Advanced authoring capabilities available

Ease of Authoring

• Social networking & community

• Strong branding capabilities

• Personalised content and powerful search



Connecting People With Communities & Search


Using Web 2.0 Capabilities


Providing Relevant Content With FAST Search


Personalising Content – Solution Accelerator

3. Case Studies: What SharePoint websites look like and how they work…


Case Study #1: NZ Trade & Enterprise…



The NZTE brand is not presented cohesively across all online offerings

Content arranged by programmes and initiatives rather than ways

users like to view it

Language did not convey meaning for people not familiar with NZTE offerings

i.e. Beachheads, Escalator



Consolidate online presence – unified platform

Online experience is aligned with the business strategy

One toolset for updating an operating all websites

Information can be found and shared across websites

Information published securely


Case Study #2: Royal New Zealand Navy…


Case Study #2: Royal New Zealand Navy…

Current site is not engaging potential recruits

Need an effective online space for recruitment marketing

Platform to support defence wide online presence

Future proofing; Content Management Server -> SharePoint

Reduce total cost of ownership


Case Study #3: Tertiary Education Commission…


Case Study #3: Tertiary Education Commission…

Single portal for all interactions with the TEC

Platform to grow online service offering to providers

Secure access to information -> Education Sector Login

Unified platform for Intranet and Extranet

Internal -> External document publishing

Questions?

Thank You

[email protected] [email protected]

[email protected]

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