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  • Toby Spendiff, Intergen Giles Brown, Intergen Robert Stewart, Intergen Wednesday 17 Nov, 2010 Auckland Thursday 18 Nov, 2010 Wellington

    Web Strategy & Websites Using SharePoint

  • Web Strategy and Websites using SharePoint

    This Presentation

    1. Web Strategy: What it is and how you create one

    2. SharePoint Overview: Execute your Strategy on SharePoint

    3. Case Studies: What SharePoint websites look like

  • 1. Web Strategy: What it is and how you create one

  • Web Strategy and Websites using SharePoint

    Our Definition

    A Web Strategy is a vision (often documented) that clearly articulates how you will use the web to help

    achieve or exceed your organisations business objectives. Its a measurable plan of attack that is

    specific to you; not a one-size-fits-all blueprint.

  • Web Strategy and Websites using SharePoint

    What is it? Noun & Verb

  • Web Strategy and Websites using SharePoint

    How do I know I need one?

    No focus Everything is high priority

    No definition Its for average New Zealanders

    No deadlines Just get it started!

    No scope We need an awesome website

    No agreement Green! Blue! Red! Yellow!

    No Executive buy-in What website?

    Lots of ambiguity, contradiction Thats not my understanding

  • Web Strategy and Websites using SharePoint

    Creating your Web Strategy

    Dreams

    Reality

    Focus

    Management

  • Web Strategy and Websites using SharePoint

  • Web Strategy and Websites using SharePoint

  • Web Strategy and Websites using SharePoint

  • Web Strategy and Websites using SharePoint

  • Web Strategy and Websites using SharePoint

    Executing your Web Strategy 1. Prepare

    2. Design

    3. Build

    4. Improve

  • Web Strategy and Websites using SharePoint

    1. Prepare Research

    Audience Analysis

    Interviews/Workshops

    Personas/User Engagement Group

    High-level Concepts

    Reality Check

    Business Analysis

  • Web Strategy and Websites using SharePoint

    Includes: Workshops & Envisioning

  • Web Strategy and Websites using SharePoint

    Includes: Personas

  • Web Strategy and Websites using SharePoint

    2. Design Task Flow/Interaction Design

    Information Architecture

    Content Audit/Modelling

    Visual Design (Look & Feel)

    Design Production/HTML & CSS

    Copywriting/Content Creation

    Technical Briefing

  • Web Strategy and Websites using SharePoint

    Includes: Interaction Design

  • Web Strategy and Websites using SharePoint

    Includes: Site Map & Wireframes

  • Web Strategy and Websites using SharePoint

    Includes: Validation

  • Web Strategy and Websites using SharePoint

    3. Build Functional Specification

    Solution Architecture

    CMS Solution

    Build/Integration

    Test/Implement/Deploy

    Content Loading

    Training/Launch/Prototype

  • Web Strategy and Websites using SharePoint

    4. Improve Strategy Review

    User Testing

    Analytics/Reporting/Monitoring

    Hosting/Administration

    Maintenance

    Refine/Improve/Republish

    Engage Governance Team

  • Web Strategy and Websites using SharePoint

    Remember

    Web Strategy = Verb + Noun

    Vision

    Focus

    Your business is unique, so your strategy should be unique

    + = Your new website

  • 2. SharePoint Overview: An introduction to SharePoint for websites

  • Web Strategy and Websites using SharePoint

    What is SharePoint?

    Process Management

    Web Analytics

    Enterprise Search

    Content Management

    Collaboration & Membership

    Website Management

  • Web Strategy and Websites using SharePoint

    Key Benefits of SharePoint 2010 for Websites

    Build connected Intranet, Extranet, and Internet Leverage existing investments Integrated, scalable, and flexible

    Unified Platform

    Familiar Office authoring experience Quick page creation & publishing Advanced authoring capabilities available

    Ease of Authoring

    Social networking & community Strong branding capabilities Personalised content and powerful search

    Engaging User Experience

  • Web Strategy and Websites using SharePoint

    Unified Platform

    Business Applications

    Division

    Enterprise

    Individual

    Team

    Internet

    Extranet

  • Web Strategy and Websites using SharePoint

    Key Benefits of SharePoint 2010 for Websites

    Build connected Intranet, Extranet, and Internet Leverage existing investments Integrated, scalable, and flexible

    Unified Platform

    Familiar Office authoring experience Quick page creation & publishing Advanced authoring capabilities available

    Ease of Authoring

    Social networking & community Strong branding capabilities Personalised content and powerful search

    Engaging User Experience

  • Web Strategy and Websites using SharePoint

    Ease of Authoring

  • Web Strategy and Websites using SharePoint

    More Advanced Authoring (No Code)

  • Web Strategy and Websites using SharePoint

    Key Benefits of SharePoint 2010 for Websites

    Build connected Intranet, Extranet, and Internet

    Leverage existing investments

    Integrated, scalable, and flexible

    Unified Platform

    Familiar Office authoring experience

    Quick page creation & publishing

    Advanced authoring capabilities available

    Ease of Authoring

    Social networking & community

    Strong branding capabilities

    Personalised content and powerful search

    Engaging User Experience

  • Web Strategy and Websites using SharePoint

    Connecting People With Communities & Search

  • Web Strategy and Websites using SharePoint

    Using Web 2.0 Capabilities

  • Web Strategy and Websites using SharePoint

    Providing Relevant Content With FAST Search

  • Web Strategy and Websites using SharePoint

    Personalising Content Solution Accelerator

  • 3. Case Studies: What SharePoint websites look like and how they work

  • Web Strategy and Websites using SharePoint

    Case Study #1: NZ Trade & Enterprise

  • Web Strategy and Websites using SharePoint

    Case Study #1: NZ Trade & Enterprise

    The NZTE brand is not presented cohesively across all online offerings

    Content arranged by programmes and initiatives rather than ways

    users like to view it

    Language did not convey meaning for people not familiar with NZTE offerings

    i.e. Beachheads, Escalator

  • Web Strategy and Websites using SharePoint

    Case Study #1: NZ Trade & Enterprise

    Consolidate online presence unified platform

    Online experience is aligned with the business strategy

    One toolset for updating an operating all websites

    Information can be found and shared across websites

    Information published securely

  • Web Strategy and Websites using SharePoint

    Case Study #2: Royal New Zealand Navy

  • Web Strategy and Websites using SharePoint

    Case Study #2: Royal New Zealand Navy

    Current site is not engaging potential recruits

    Need an effective online space for recruitment marketing

    Platform to support defence wide online presence

    Future proofing; Content Management Server -> SharePoint

    Reduce total cost of ownership

  • Web Strategy and Websites using SharePoint

    Case Study #3: Tertiary Education Commission

  • Web Strategy and Websites using SharePoint

    Case Study #3: Tertiary Education Commission

    Single portal for all interactions with the TEC Platform to grow online service offering to providers

    Secure access to information -> Education Sector Login

    Unified platform for Intranet and Extranet

    Internal -> External document publishing

  • Web Strategy and Websites using SharePoint

  • Questions?

  • Thank You

    toby.spendiff@intergen.co.nz giles.brown@intergen.co.nz

    robert.stewart@intergen.co.nz