WebThrift Store Presentation

for

How It Works

Seller posts items for sale through the WTIU page on WebThrift Store

Buyer purchases items

WebThrift Store arranges shipping

WTIU gets the money

#BrandMasters

• WTIU never touches the goods

• WTIU is not responsible for any part of the transaction

• Monies go directly to charities once sales are final

No StorageNo Storefront No Drop-off

Station Holds No Items

Branded Donor Acknowledgement

Letter

#BrandMasters

Cost Breakdown

#BrandMasters

WTIU receives 80% of the proceeds

• WebThriftStore receives the rest to cover fees

and operating costs

WebThriftStore

WTIUCredit Card Fees

Returns/Storage

Customer Service

Operations

Platform License

WTIU WebThrift Store Promotion

• Email campaign

• Facebook & Twitter posts

• Website promotion

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PBS Promotion

• WTIU-matched prospects for email campaign

• Draft email campaign/template

• Facebook geo-targeted promotion

• pbs.org geo-targeted promotion

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Revenue Projection

• Less than $5k in first 12 months*

– Bi-weekly email mention

– Bi-weekly Facebook mention

– Feature on “Support WTIU” page

• Potential increase with member mailing or TV

Spot

• “Sustainer” –like support

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* Assumes email list size of ~1,000 and website traffic of ~5,000 unique visitors/month

Average Seller/Donor Stats

• Posts 7.87 items/year

• Generates $126.49 in revenue for selected

charity

#BrandMasters

Additional Slides

WebThriftStore Value Proposition

DONORS de-clutter

& get a tax write-off

SHOPPERS get

great deals

CHARITIES receive

proceeds from items sold

Current Charity Partners

#BrandMasters

Small Charity Partners

#BrandMasters

Harlem Congregations for Community Improvement

Hispanic Children & Families Fund

Angelwish.org – Helping Kids with Chronic Illnesses

Chocotah Happy Paws Animal Shelter

SCAN-NY: Supportive Children’s Advocacy

Network