web tv channel for female entrepreneurship
TRANSCRIPT
WEB TV CHANNEL
for Female Entrepreneurship
by Mariarosy Calleri
Rome, November 25th, 2014
• 2012 INVISIBLE SUPER WOMEN http://youtu.be/LLFJuKroQ_4
A documentary film written and directed by Mariarosy Calleri, produced by Marden Entertainment,
financed by the Rome Chamber of Commerce and promoted by the Committee of Female
Entrepreneurship in the schools of Rome to foster entrepreneurship culture among youth and
alternative female role models. The audiovisual product was made by a trailer and 9 pills of 10
minutes. Each profile tells the story of a woman entrepreneur who operates in different sectors.
• 2014 Enterprise Ireland Launches First Online Networking Platform for
Female Entrepreneurs http://www.networkireland.ie/news/item?newsid=1335
“This new online initiative will support female entrepreneurs by facilitating greater communication and
connectivity between the growing number of female entrepreneurs supported by Department of
Jobs, Enterprise and Innovation through Enterprise Ireland, helping them exploit opportunities to grow
their businesses in Ireland and in international markets.”
BEST PRACTICES
Entrepreneurship Portal & WEBTV
Video is the most engaging communication tool.
Brands are now broadcasters.
• More than 85% of internet audience watch online video. Video is
the fastest growing advertising segment. Videos increase time
spent on a web page by up to 2 min on average. Videos will help to
rank higher with search engines. Viewers of e-commerce video are
85% more likely to lead to a purchase. Video Advertising market in
the US is worth USD 7,1bln. Branded video content, video seeding,
social video, are growing rapidly.
WEB - STATE OF THE ART
Entrepreneurship Portal & WEBTV
First webtv focusing on european entrepreneurship culture and best practices
targeting a diverse and heterogeneous global audience.
Users’ generated content produced from videomakers of different parts of the world
using a crowd-sourcing online platform.
New and Innovative TV Model made in Europe: partecipative, upgradable &
upscalable.
Interactive multimedia directory of female entrepreneurship stories and business
models from all over the world.
Entrepreneurship Portal & WEBTV
WHAT’S NEW IN OUR PROJECT?
The old video production model is expensive and time consuming.
Today we can have 45,000+ filmmakers all over the world working for us at a
fraction of the price and with the same quality:
• Diversity: hundreds of creations for you to choose.
• No limits: we give you access to our huge worldwide creative network.
• Time saver: turnaround can be as low as two weeks from brief to completion.
• Appropriate scale: You can run small or large scale projects.
• Cost-effective: producing videos with crowd-sourcing platforms is cost-
effective.
• Low risk: you choose what’s best
Entrepreneurship Portal & WEBTV
NEW PRODUCTION MODEL: CROWDSOURCING VIDEOS
MEDIA FOR SOCIAL CHANGE
1. RESEARCH TOOL – our Web TV can be used to monitor the conditions of
female entrepreneurship worldwide and to study female role models in different
cultures and ethnic groups.
2. SELF-REPRESENTATION OF ROLE MODELS WORLDWIDE – each story
and character is going to be represented from an internal knowledge point of
view.
3. REVOLUTIONARY TOOL – through the use of crowdsourcing on-line platforms
we can trigger cultural change worldwide.
Entrepreneurship Portal & WEBTV
1. CONTENT DIRECTION: the indications and requirments contained in the calls
designed to receive crowdsourcing-produced contents from all over the world
will force the discovery and valorization of women entrepreneurs’ experiences
and best practives worldwide. Videomakers in different countries will actively
search for original and interesting stories of female entreprenership to try to win
the bid for the crowdsourcing job. In order to cover as many countries and
regions as possible, the call will specifically request women stories from
countries not yet covered.
2. BROADCAST-TIME QUOTAS – 50% women stories and 50% men stories.
Entrepreneurship Portal & WEBTV
FEMALE ENTREPRENEURSHIP
& GENDER MAINSTREAMING
THANKS TO INTERNET, NEW MEDIA TECHNOLOGIES AND THE
USE OF CROWDSOURCING CONTECT FROM ON-LINE PLATFORMS
THIS PROJECT WILL PROMOTE
ENTREPRENEURSHIP CULTURE AMONG WOMEN AND MEN
WHILE FOSTERING
A GENDER-MAINSTREAMING GLOBAL ACTION
Entrepreneurship Portal & WEBTV
IMPACT
BUSINESS MODEL
Public & Private Business Model based on:
• Government Funding
• National and EU public announcements
• Private investors
• Sponsors, Brands and Advertisers
• Foundations
• Banks
Entrepreneurship Portal & WEBTV
