MARKETING & CAMPAIGNS CO-ORDINATORROLE DESCRIPTION

Festival UK* 2022 will be ten open, original and optimistic large-scale and extraordinary acts ofpublic engagement, showcasing the UK’s creativity and innovation to the world.

Bringing people together in astounding ways, the festival will platform the full spectrum of our creative imaginations by combining Science, Technology, Engineering, Arts and Mathematics.

Role title Marketing and Campaigns Coordinator, Festival UK* 2022

Department Communications

Position Type Full-time, Fixed-Term until December 2022

Reports to Senior Marketing Manager

Location 6 Brindley Place, Birmingham, B1 2JB

Festival UK* 2022 has commissioned 10 highly ambitious and ground-breaking creative projects, which will take place next year throughout England, Northern Ireland, Scotland and Wales. Designed to bring people together and showcase UK creativity, the Festival programme will include live events, digital activity, and participation and learning opportunities aimed at reaching millions of people globally.

The 10 Festival commission tea1806ms feature exciting new collaborations between creatives drawn from across science, technology, engineering, arts and maths (STEAM) and from throughout the UK. Following a unique, funded R&D programme, they are now turning their extraordinary ideas into reality.

Led by Chief Creative Officer, Martin Green CBE, Festival 2022 Ltd, was established in Birmingham to curate, manage and promote the Festival, working with strategic delivery bodies for each of the Four Nations to devise and deliver the programme.

As well as unforgettable experiences, the Festival places creativity at the centre of our lives and shared futures. It comes as sectors have been impacted by the global pandemic and is already creating new opportunities for freelancers, emerging talent and under-represented voices, with more to come as each commission is developed.

Role OverviewIf you are looking to develop your skills in marketing and digital and would like to work on one of the most significant creative programmes in a generation, this exciting new role could be for you.

Reporting to the Senior Marketing Manager, the Marketing and Campaigns Coordinator will have a pivotal role in supporting the development and implementation of the festival’s marketing and campaigns. You will bring planning and administrative expertise to ensure the smooth development and implementation of integrated marketing activity, supporting the Digital Marketing Manager and Strategic Campaigns Managers, and working closely with colleagues from the wider Festival communications team, including the Social Media Manager.

The role will see you getting involved in the planning and execution of campaign activity and include the creation of online and offline content. You will also be responsible for monitoring and evaluating campaigns, ensuring the relevant tools and metrics are in place and contributing to marcomms reporting for partners and stakeholders. You will also be involved in procurement and liaison with external agencies and suppliers.

It’s also an opportunity to hone your skills of working within complex stakeholder environments, through liaison with the 10 commissioned teams now developing their major creative projects that will form next year’s UK-wide programme, and working with representatives of the Strategic Delivery Bodies for Northern Ireland, Scotland and Wales, key partners in delivering the festival.

Key Responsibilities and Accountabilities

DISCOVER MORE: festival2022.uk

MARKETING & CAMPAIGNS COORDINATORROLE DESCRIPTION

Support the planning, execution and tracking of Festival marketing and campaign activity, including print, email, social media and content.

Act as key liaison for marketing team colleagues. Contribute to web and social media marketing, including blogs and written content. Email marketing database management and CRM. Create, proof-read, and edit copy, ensuring consistent tone of voice. Produce photography and film briefs, as required. Source images and other assets, such as film, including rights approvals. Ensure the consistent and accurate use of the festival brand. Monitoring, analysis and reporting of marketing and campaign activity. Seek out relevant insights and research to inform campaign activity. Help manage relationships with agencies and suppliers. Update Festival campaign plans, milestones and agency briefs. Help coordinate internal and external multi-stakeholder meetings. Help organise and coordinate events. Work with team to ensure electronic filing systems are managed properly. Manage and respond to general enquiries. Help ensure marketing activity is responsive to and reflects our diverse audiences. Contribute to the overall delivery and objectives of the communications team and Festival.

Festival Values

Festival UK* 2022 is driven by three core values: we are Open, Optimistic and Original. The ability to interpret and articulate these values will be important to the role.

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MARKETING & CAMPAIGNS COORDINATORROLE DESCRIPTION

Person Specification

Skills and Experience

Qualifications

Essential Desirable

At least two years’ experience gained in-house or agency.

Educated to degree level or equivalent. Professional industry qualification.

Skills and Abilities

Essential Desirable

Creative, proactive and delivery focused. Excellent copywriting, editing and proof-reading

skills. Excellent administrative, organisational and

time-management skills. Team player with strong communication skills. Clear understanding of brand management. Highly organised with ability to manage multiple

priorities and work to tight deadlines. Able to manage complex stakeholder

relationships.

Interest in arts and culture.

Knowledge and Experience

Essential Desirable

Experience of working on marketing campaigns, including digital.

Thorough understanding of how digital fits into the wider marketing mix.

Procurement of suppliers and services. Experience of CMS. Experience of using email marketing systems

(eg, Dotdigital, Wordfly). Excellent ICT skills, including Word / Excel. Knowledge of CRM and data collection.

Experience of integrated campaigns including print, advertising, outdoor, social media, digital, FOH and promotions.

Experience of working on cultural projects or events.

Experience of project management tools, such as Smartsheets.

Working with creative agencies Understanding of SEO (search engine

optimisation).

This position will be employed by Festival 2022 Ltd.

We will consider a secondment from an existing organisation or public body for this role.

Festival UK* 2022 is committed to building a team that reflects the diversity of the UK. We encourage candidates from all backgrounds to apply and welcome applications from individuals with skills and lived

experience to help us ensure the Festival is representative of the communities it will engage and celebrate.

The principles “FREDIE” (Fairness – Respect – Equality – Diversity – Inclusion and Engagement) support our aim of delivering an inclusive Festival

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