Design Template group no:

Designer/brand:

Short presentation of the Brand/Company: (History/biography, types of collections, markets etc.)

Issey Miyake is a Japanese famous international clothing brand. Issey Miyake brand is not the first one for the internationally recognized Japanese fashion brand, but it is rooted in Japan's national sentiments, customs and values, and is universally reputed the best in the world women's brands. His products are popular all over the world, but they flaunt a distinctive style, something the Japanese nation, which not only established his own international status, but also established Tokyo as an international fashion capital position.

Issey Miyake lines and brands

Issey Miyake Issey Miyake Fête Pleats Please Issey Miyake HaaT A-POC me Issey Miyake Issey Miyake Watches Issey Miyake Perfumes Evian by Issey Miyake ELTTOB TEP Issey Miyake 21-21 Design Sight The Miyake Issey Foundation

Design DNA/Characteristics: (use the Design DNA theory; User, Product, Culture; present the output of the analysis)

Miyake's skill with fabric is rooted in his knowledge of traditional Japanese fabrics and fabric-production techniques. Most of the fabrics are very light and flowing, sometimes even transparent. He quite often use synthetic, also velvet, plain, printed, brocade, damask, embroidery and lace, containing lots of knitwear. Designer mostly chooses contrasting colors. For autumn/winter collections reflected mostly dark, mixed with a few bright colors and for the spring/summer – very light. In modeling he created lots of suits: jackets and trousers and dresses. The outfits are loose fitting, oversized, comfortable and wearable has classical and casual elements. Most of them have low waists and v-necklines. There are also many prints and lines, triangles on the side of dresses and futuristic. Inspired by origami he uses folding fabrics are using to create special shapes.

Target group: (shortly present primary target group)

The target group for Issey Miyake is 25 and over. It is mostly for consumers who want a comfortable, but elegant outfit. With a slightly artistic and futuristic look.

Reflection :( the groups reflections of the importance and influences of this Designer/Brand in contemporary design and fashion)

Inspired by the emergence of a new technique ‘Pleats Please’ in 1993

Images :( examples of photos from collections, overview from min. 3 collections)

2009 A/W

2010 S/S

2011 A/W