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Congratulations and welcome to the SHARP FOCUS team
Campaign dates: 1st – 15th October 2008
Sharp focus is the latest addition to the Lynx family. This team is all about promoting and distributing the 250 mini packs of Sharp focus around your University. I’m sure that everyone in freshers week will want one so you should have no problem distributing them – Everyone loves a freebie!
Your activity will run for 2 weeks from the 1st to the 15th October. You’ll also be asked to do some online promoting to help raise awareness of this new product. This will involve meeting several targets set out for each week.
On the 1st October we will be sending you 250 Lynx packs (complete with a poster and a mini can of Sharp Focus) as well as 125 extra cans and a Lynx T-Shirt... focus sharply enough on the poster and you’ll see page 3 hottie, Keeley magically appear.. oooh la la.
For taking part in this team you will receive £45 per week so that’s £90 in total. You will only be eligible for this incentive if you have fulfilled all of the requirements and sent in evidence of your work including photos of you handing out the samples, photos of you in your Lynx t-shirts and screen shots of your online activity. At the end of this document you can find out what you need to send and when you need to send this.
COMPETITION: - NEW iPod NANO TO BE WON EACH WEEK
Throughout the campaign we are offering you the chance to win one of the brand new iPod Nano’s!
The teamer that submits the most ONLINE evidence in week 1 or 2 will win an exclusive iPod Nano in a colour of your choice!!
Read your targets below – Meet them – Exceed them – Win a Nano!!
Contact:James Campbell
We have broken down the activity into 2 weeks:
WEEK 1 This week you need to use the following methods to distribute your samples. The more of these you can do the better and the easier it will be to distribute your cans!! You also need to do your online activity – VERY IMPORTANT – See below.
REGISTRATION
A great place to start in your first week is the queue for registration during freshers week, as everyone stands around in the queue (usually really bored) you can talk to them about Sharp Focus and hand out samples.
OUTSIDE UNIVERSITY GATES
You will need to spend around 2 hours each week at the gates handing out product to students as they enter and leave the campus. We’ll also have some key messages which we want you to use when giving these out and talking to people about it. I will keep you updated on this!!!
STUDENT UNION
The student union is a great place to target during busy periods like lunch time or before a big student union night!! You can target those males, who are probably out on the pull away and show how Lynx Sharp focus can help improve their pulling technique!! Lol.
DOOR DROPS AT UNIVERSITY HALL S
You need to target halls of residence or student areas at key times, like when neighbours is on or when people are getting ready to go out. In particular you can target male floors in hall of residences or houses where you know all males live!! Lynx Sharp Focus can help them stay focused on a night out so encourage them to try it before or whilst they are out!
LECTURES
Lectures are a great place to target a large number of people in one area. You will need to target 2 lectures per week - distribute the cans as students enter and leave the lecture theatre. Brownie points for anyone who is able to get Lynx a mention at the start or end of the lecture. Why not tell them to come and see you if they want a free can and to try the latest pulling aid from Lynx.
AD HOC
Please make sure you carry some Lynx around with you for those opportune moments where you can do some sneaky distribution and product plugging, for example whilst travelling to Uni, in lectures, when socialising, in the library, at the pub etc.
That’s it for your distribution in week 1, you should plan to have distributed at least half of your sample by the end of the week.
EVIDENCE
For your offline evidence you will need to send in at least 1 photograph of you distributing your samples in each of the above places before the end of the first week. We’d also love to see some photos of your mates posing with their Lynx cans and having some fun with it!! You‘ll need to send these to [email protected] preferably pasted into a word document and labelled to show us which of the above each photo applies to.
Remember you must do this as well as your online activity to ensure your £45 for this week!! Speaking of online, this is what you need to do in week 1.
ONLINE
This week you need to try and contact your university to try and get some coverage for Lynx Sharp Focus, so why not try your uni newspaper or radio station?? Send them an email about it and cc us in so that we can see what you’re doing.
You’ll also need to create some awareness by starting some conversations about Sharp Focus on sites like facebook, bebo or myspace or on other message boards, you could also send some emails round to your mates or have some msn conversations about it.
Why not go on some of your uni’s facebook groups and ask if anyone’s seen you giving out Lynx and tell them about how it can help you stay focused when on the pull and the fit girls you could get with a little help from the Lynx effect.
Changing your profile status is also a great way of spreading the word. For example James Campbell says sharp focus has given him the Lynx effect!
Or James Campbell is loving his Sharp focus Lynx.
So your online target for week 1 and the evidence that you’ll need to send is:
1 email to all of your contacts or to your whole Uni – try and get some wider coverage
4 social networking screenshots (facebook, bebo or myspace)
3 instant messaging conversations
2 reviews on messageboards/forums
You will need to send screen shots of this by using the print screen button on the top right hand side of your keyboard and posting this into a word doc. Then you can email this to [email protected]
Reminder: Competition for the amount of online work submitted each week – 2 ipod Nano’s to be won!!
WEEK 2 Now that everyone is a little bit more settled into Uni life, you can look at some other places to distribute your samples. (Please note that if your sports teams trial are in week 1 rather than week 2 we are happy for you to do this then as long as you let us know in advance)
ATTENDING SPORTS TEAM TRIALS
This is a great place to distribute some of your samples. You can target any of the University sports teams you like, even if you’re not actually a member of them or trying out for them, go along and offer them some Lynx, for example football, rugby and hockey teams.
LECTURES
This week you’ll need to target 2 more of your lectures to spread the word about Lynx Sharp focus. Try and make sure you do different ones to last week to reach a wider range of people. Before or after lectures you’re bound to have a rush of people after you!!
ADHOC
Keep those extra cans on standby for the chance to give some out on the bus, train or walk to uni. Whenever you see the chance or if you can think of anything we haven’t covered then feel free to go for it.
STUDENT UNION
Don’t forget to maximise those busy lunch time and student union nights to give your cans out and well as reminding people about the key messages of Lynx Sharp focus.
OUTSIDE UNIVERSITY GATES
This week you’ll need to spend 2 hours at the gates handing out some more of your cans as students enter and leave. Don’t forget to get them talking about Lynx and talking about the product benefits.
Don’t forget to send us your photos to make sure you get £45!! This will need to be in by the end of week 2!
ONLINE
Your online activity this week will include revisiting some of your previous threads from the week before, replying to any comments and re-emphasising the key points about Lynx Sharp focus.
We’d also like you to write some product reviews on Lynx Sharp Focus. Please make sure these are positive, and do not feature any bad language, remember that you are representing Lynx and Dubit!
You can do your reviews on sites like:
Ciao,
dooyoo,
reviewcentre.
You will also need to do at least 4 new social networking and 2 message board posts!
So this week your online target is:
1 new email to other contacts
4 new social networking screenshots (facebook, bebo or myspace)
3 instant messaging conversations
2 reviews on messageboards/forums
Once again you will need to send your screen shots as evidence to [email protected] to guarantee your £45 for the week!!
SENDING IN YOUR EVIDENCE
DON’T FORGET TO KEEP US UPDATED!!
Please send us regular updates with plenty of information so that we can see exactly what you’re doing. Send this to [email protected] or via a web blog on dubitinsider.co.uk
EXAMPLES OF EVIDENCE
This is how you can present the online evidence. Once you’ve done your post, press the Print Screen/SysRq button!! It’s on the right hand side of the keyboard, above the number lock key. Then open a word document and paste it in along with the valid link...or if it’s a email CC me in!
For your sampling evidence we will need to see photographs of you giving out the Lynx cans at your University and each of the places featured in that weeks activity.
If you have any questions please contact [email protected] or call on 01133947935!
Good Luck everyone!!