Rich GoreIT Senior ManagerCisco Systems

Web2.0Communication &

Collaboration ToolsIn a Global Enterprise

What is Web 2.0?

Empowered users creating, distributing, sharing and reusing content and applications

What is Web 2.0?

Empowered users creating, distributing, sharing and reusing content and applications

Democratization of WebConsumers producersSocial networking and communityCollaborationPersonalizationMashups

Democratization of WebConsumers producersSocial networking and communityCollaborationPersonalizationMashups

Wikipedia Web 2.0 Mind Map

Consumer/Data CenterConnecting People

The Human NetworkThe Human Network

What is Web 2.0?

Empowered users creating, distributing, sharing and reusing content and applications

What is Web 2.0?

Empowered users creating, distributing, sharing and reusing content and applications

Democratization of WebConsumers producersSocial networking and communityCollaborationPersonalizationMashups

Democratization of WebConsumers producersSocial networking and communityCollaborationPersonalizationMashups

Wikipedia Web 2.0 Mind Map

Consumer Web 2.0 (Our new employees at Home) Consumer Web 2.0

(Our new employees at Home)

Social Network Social Network –– Dates, Restaurants, Dates, Restaurants,

Video, Cool Place to LiveVideo, Cool Place to Live

Social Networking and Community

Social Networking and Community

Consumers ProducersConsumers Producers

PersonalizationPersonalization

MashupsMashups

Finding the Finding the right person at right person at the right timethe right time

Finding the right Finding the right information at the information at the

right timeright time

Others working Others working on same strategic on same strategic

initiativeinitiative

What to What to do nextdo next

Employer Web 1.0 (Our new employees at Work) Employer Web 1.0

(Our new employees at Work)

Email, Meetings, IM, Voicemail

Expertise, Usability, Navigation, Publishing

Avoid Replication, Avoid Silos, Strategic Alignment

Time Effectiveness, Collaboration,

Reducing Travel Costs

Internal and External

Information Overload

Finding the Right Information

Cross-functional Collaboration

Global Workforce and Teams

Communications Delivery Effectiveness

ChallengesChallenges

Today: Cisco employees are integrating Web 2.0 Applications into the workplace …

Today: Cisco employees are integrating Web 2.0 Applications into the workplace …

Directory 3.0

Driving Productivity, Growth and InnovationConnect, Communicate, Collaborate and Learn

Driving Productivity, Growth and InnovationConnect, Communicate, Collaborate and Learn

CiscopediaDiscussion Forums

Wikis and Blogs

Video Sharing

WebEx

Unified Communications

Personal Communicator with Presence

Mobile Communicator

Community BlogsCommunity Blogs2000 Active Blogs8000 registered bloggers12000 entries

3 x growth since 2008

2000 Active Blogs8000 registered bloggers12000 entries

3 x growth since 2008

Community WikisCommunity Wikis4000 Active Wikis72000 registered wiki users200,000 pages

8 x growth since 2008

4000 Active Wikis72000 registered wiki users200,000 pages

8 x growth since 2008

Wiki Support tool: CiscopediaWiki Support tool: Ciscopedia

A new wikipedia-like web platform to enable internal collaborationIncorporates core web 2.0 functionality and components

A new wikipedia-like web platform to enable internal collaborationIncorporates core web 2.0 functionality and components

100,000 pages500,00 hits / mo

100,000 pages500,00 hits / mo

Video Library: “C-Vision”Video Library: “C-Vision”

C-VisionInternal corporate YouTube- like functionality

Ability to create and upload video, audio and still photos files for business use

Integrated tag clouds and rating functionality

Search function via vsearch.cisco.com

Potential future integration with new CEC search platform

C-VisionInternal corporate YouTube- like functionality

Ability to create and upload video, audio and still photos files for business use

Integrated tag clouds and rating functionality

Search function via vsearch.cisco.com

Potential future integration with new CEC search platform

7000 Videos23 x growth in one year43000 downloads / mo

7000 Videos23 x growth in one year43000 downloads / mo

Virtual Meetings: Webex Meeting CenterVirtual Meetings: Webex Meeting CenterOver 500,000 meetings180M minutes / quarter

9 x growth over last year

Over 500,000 meetings180M minutes / quarter

9 x growth over last year

Information sharing Webex Connect

Information sharing Webex Connect

67,000 Team spaces31,000 users to date240,000 docs shared

31 x growth since last year

67,000 Team spaces31,000 users to date240,000 docs shared

31 x growth since last year

Virtual Meetings: TelepresenceVirtual Meetings: Telepresence460 rooms at CiscoIn 156 cities 290,000 meetings54,000 avoided travel$219M travel cost saved (est).

5 x growth Y/Y

460 rooms at CiscoIn 156 cities 290,000 meetings54,000 avoided travel$219M travel cost saved (est).

5 x growth Y/Y

Sales tool links to wiki based self-help tools to answer questionsNext step: IM discussion forum with online SEsLast step: Find list of possible experts, presence and map shows availabilityClick to bring them into call, video, Webex

Integrating UC with Applications: Finding Sales Support Expertise,

Reducing Sales Cycle Time

Integrating UC with Applications: Finding Sales Support Expertise,

Reducing Sales Cycle Time

Roadmap: wwwin.cisco.com/cisco/ccoe

Personalized and Relevant Integrated Workspace

And … What is Web 3.0? Given that there is no standard definition as yet ….

And … What is Web 3.0? Given that there is no standard definition as yet ….

A much larger data repository …A much larger data repository …That is “user aware” and “context aware”That is “user aware” and “context aware”

Requires:Semantic web of data relationships

Wideband Ubiquitous NetworkCheap ubiquitous storage and processing

Requires:Semantic web of data relationships

Wideband Ubiquitous NetworkCheap ubiquitous storage and processing

User AwareKnows your identityKnows your historyKnows your preferences, interests, values, choicesKnows what you know, and don’t know

User AwareKnows your identityKnows your historyKnows your preferences, interests, values, choicesKnows what you know, and don’t know

Context awareKnows where you areKnows what is around youKnows the best way to contact you and connect to you at any time

Context awareKnows where you areKnows what is around youKnows the best way to contact you and connect to you at any time

Cloud Computing

IT resources and services that are abstracted from the underlying infrastructure and provided “on-demand” and “at scale” in a multi-tenant environment.

Applications can be hosted and data stored wherever it makes sense: in your data center(s), partners’ data centers, or service providers’ data centers.

Cloud Computing – Service Categories

Software as a Service:Applications services delivered over the network on a subscription basis

Platform as a Service:Software development frameworks and components delivered over the network on a pay-as-you-go basis

Infrastructure as a Service:Compute, network and storage delivered over the network on a pay-as-you-go basis

Service Provider

Enterprise-ClassCloud

Cloudy ForecastCloudy Forecast

IaaS

PaaS

EnterpriseCloud

SaaS

IaaS

IaaS

Service Provider

In Summary: Data Center 3.0 Evolution PathIn Summary: Data Center 3.0 Evolution Path

Consolidation Virtualization Automation Utility Market

Location Freedom

HW Freedom

Provisioning Freedom

Business Process Freedom

Data Center NetworkingUnified Fabric

Unified ComputingEnterprise-Class Clouds

Inter-Cloud

For more Cisco IT information:www.cisco.com/go/ciscoit

Suggested Reading for Sci Fi fans:Vernor Vinge: Rainbows End

Blogs at Cisco: 2XBlogs at Cisco: 2X

February December

756 1,867

2,870 7,281

3,296 10,558

2,588 7,975

2XActive Blogs

Registered Bloggers

Published Blog Entries

Total Comments

Wikis at Cisco

020,00040,00060,00080,000

100,000120,000140,000160,000180,000200,000

Q1 FY07 Q2 Q3 Q4Q1 FY08 Q2 Q3 Q4Q1 FY09 Q2

Page Count / Qtr

8X

71,269 accounts + 15K editors3,629 spaces (sub-areas) + 360/Qtr187,280 pages + 18K/Qtr

Viral Adoption

C-Vision Usage

0

1000

2000

3000

4000

5000

6000

7000

Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec

File

s

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

Use

rs

Video Photo Audio Unique Users

C-Vision Usage

0

1000

2000

3000

4000

5000

6000

7000

Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec

File

s

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

Use

rs

Video Photo Audio Unique Users

“YouTube” at Cisco: C-Vision

20XFiles Uploaded Users

44K

C-Vision Total Unique Uploaders

0

300

600

900

1200

1500

1800

Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec

Use

rs

Video Photo Audio

C-Vision Total Unique Uploaders

0

300

600

900

1200

1500

1800

Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec

Use

rs

Video Photo Audio

“YouTube” at Cisco: C-Vision

14XPublishers

Discussion Forums at Cisco: 10XDiscussion Forums at Cisco: 10X

January December

Categories 157 1194

Forums 312 2,675

Threads 1,059 12,802

Messages 3,058 39,250

Registered Users 2,582 27,710

Groups 41 131

10X

Collaborative Workspace… WebEx at CiscoCollaborative Workspace… WebEx at Cisco

020000400006000080000

100000120000140000160000180000200000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Users Spaces Docum ents

020000400006000080000

100000120000140000160000180000200000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Users Spaces Docum ents

28XUser Growth Rate

TelePresence at CiscoTelePresence at Cisco

Number of Meetings 5X

0

40,000

80,000

120,000

160,000

200,000

Q4FY07 Q1FY08 Q2FY08 Q3FY08 Q4FY08 Q1FY09 Q2FY09

TelePresence Meetings

New Business / Communication Models…New Business / Communication Models…