web2.0: people, trends, ecosystem

108
web2.0 People. Trends. Ecosystem July 24, 2008 Jo, SanKu Web2.0 Evangelist KT 차세대 개발 TFT

Upload: sanku-jo

Post on 05-Dec-2014

6.194 views

Category:

Technology


1 download

DESCRIPTION

People Web web2.0 Trends Ecosystem in Korea

TRANSCRIPT

Page 1: web2.0: People, Trends, Ecosystem

web20

People Trends Ecosystem

July 24 2008

Jo SanKuWeb20 Evangelist

KT 차세대 개발 TFT

web20

People Web

httpflickrcomphotosactiveside2367540964sizeso

Empowered amp Participate

Me 20Empowered

Linked amp Collaborate

Old MediaOffline

CreatorSynthesizerEditorAggregatorDistributorDeveloperCompanyConsumer

Me As Media

Google Technorati

Blog

Me amp We Empowered

We the MediaSocial MediaWeDia

Social WebPeople Web

Group Network Effect (Reedrsquos Law)

N Participants

Value

N2

2N

People(Social) Power

Connection

web 2020

Network

N

News Paper

Subscription

Dion Hinchcliffe

Read amp Write Web

Social Web

Web as Platform

Web Ecosystem

Easy Reach to ValueSearch

Longer Tail to Fatter Body More Participation and Value

Short Head Long Tail

VALUEAttentionSaleTraffic

DemocratizationParticipation

ParticipationContributionOpenShareService Product Information Coding Opinion Power

12

Mid Body

Tail to Head

Services

Contents

Business

Value amp Attention

ME

Shift

Services(Tool)

Business

Private

WidgetRSSService Empowered Me

2007 josanku

Service

ParadigmShift

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 2: web2.0: People, Trends, Ecosystem

web20

People Web

httpflickrcomphotosactiveside2367540964sizeso

Empowered amp Participate

Me 20Empowered

Linked amp Collaborate

Old MediaOffline

CreatorSynthesizerEditorAggregatorDistributorDeveloperCompanyConsumer

Me As Media

Google Technorati

Blog

Me amp We Empowered

We the MediaSocial MediaWeDia

Social WebPeople Web

Group Network Effect (Reedrsquos Law)

N Participants

Value

N2

2N

People(Social) Power

Connection

web 2020

Network

N

News Paper

Subscription

Dion Hinchcliffe

Read amp Write Web

Social Web

Web as Platform

Web Ecosystem

Easy Reach to ValueSearch

Longer Tail to Fatter Body More Participation and Value

Short Head Long Tail

VALUEAttentionSaleTraffic

DemocratizationParticipation

ParticipationContributionOpenShareService Product Information Coding Opinion Power

12

Mid Body

Tail to Head

Services

Contents

Business

Value amp Attention

ME

Shift

Services(Tool)

Business

Private

WidgetRSSService Empowered Me

2007 josanku

Service

ParadigmShift

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 3: web2.0: People, Trends, Ecosystem

httpflickrcomphotosactiveside2367540964sizeso

Empowered amp Participate

Me 20Empowered

Linked amp Collaborate

Old MediaOffline

CreatorSynthesizerEditorAggregatorDistributorDeveloperCompanyConsumer

Me As Media

Google Technorati

Blog

Me amp We Empowered

We the MediaSocial MediaWeDia

Social WebPeople Web

Group Network Effect (Reedrsquos Law)

N Participants

Value

N2

2N

People(Social) Power

Connection

web 2020

Network

N

News Paper

Subscription

Dion Hinchcliffe

Read amp Write Web

Social Web

Web as Platform

Web Ecosystem

Easy Reach to ValueSearch

Longer Tail to Fatter Body More Participation and Value

Short Head Long Tail

VALUEAttentionSaleTraffic

DemocratizationParticipation

ParticipationContributionOpenShareService Product Information Coding Opinion Power

12

Mid Body

Tail to Head

Services

Contents

Business

Value amp Attention

ME

Shift

Services(Tool)

Business

Private

WidgetRSSService Empowered Me

2007 josanku

Service

ParadigmShift

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 4: web2.0: People, Trends, Ecosystem

Linked amp Collaborate

Old MediaOffline

CreatorSynthesizerEditorAggregatorDistributorDeveloperCompanyConsumer

Me As Media

Google Technorati

Blog

Me amp We Empowered

We the MediaSocial MediaWeDia

Social WebPeople Web

Group Network Effect (Reedrsquos Law)

N Participants

Value

N2

2N

People(Social) Power

Connection

web 2020

Network

N

News Paper

Subscription

Dion Hinchcliffe

Read amp Write Web

Social Web

Web as Platform

Web Ecosystem

Easy Reach to ValueSearch

Longer Tail to Fatter Body More Participation and Value

Short Head Long Tail

VALUEAttentionSaleTraffic

DemocratizationParticipation

ParticipationContributionOpenShareService Product Information Coding Opinion Power

12

Mid Body

Tail to Head

Services

Contents

Business

Value amp Attention

ME

Shift

Services(Tool)

Business

Private

WidgetRSSService Empowered Me

2007 josanku

Service

ParadigmShift

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 5: web2.0: People, Trends, Ecosystem

Old MediaOffline

CreatorSynthesizerEditorAggregatorDistributorDeveloperCompanyConsumer

Me As Media

Google Technorati

Blog

Me amp We Empowered

We the MediaSocial MediaWeDia

Social WebPeople Web

Group Network Effect (Reedrsquos Law)

N Participants

Value

N2

2N

People(Social) Power

Connection

web 2020

Network

N

News Paper

Subscription

Dion Hinchcliffe

Read amp Write Web

Social Web

Web as Platform

Web Ecosystem

Easy Reach to ValueSearch

Longer Tail to Fatter Body More Participation and Value

Short Head Long Tail

VALUEAttentionSaleTraffic

DemocratizationParticipation

ParticipationContributionOpenShareService Product Information Coding Opinion Power

12

Mid Body

Tail to Head

Services

Contents

Business

Value amp Attention

ME

Shift

Services(Tool)

Business

Private

WidgetRSSService Empowered Me

2007 josanku

Service

ParadigmShift

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 6: web2.0: People, Trends, Ecosystem

Group Network Effect (Reedrsquos Law)

N Participants

Value

N2

2N

People(Social) Power

Connection

web 2020

Network

N

News Paper

Subscription

Dion Hinchcliffe

Read amp Write Web

Social Web

Web as Platform

Web Ecosystem

Easy Reach to ValueSearch

Longer Tail to Fatter Body More Participation and Value

Short Head Long Tail

VALUEAttentionSaleTraffic

DemocratizationParticipation

ParticipationContributionOpenShareService Product Information Coding Opinion Power

12

Mid Body

Tail to Head

Services

Contents

Business

Value amp Attention

ME

Shift

Services(Tool)

Business

Private

WidgetRSSService Empowered Me

2007 josanku

Service

ParadigmShift

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 7: web2.0: People, Trends, Ecosystem

Dion Hinchcliffe

Read amp Write Web

Social Web

Web as Platform

Web Ecosystem

Easy Reach to ValueSearch

Longer Tail to Fatter Body More Participation and Value

Short Head Long Tail

VALUEAttentionSaleTraffic

DemocratizationParticipation

ParticipationContributionOpenShareService Product Information Coding Opinion Power

12

Mid Body

Tail to Head

Services

Contents

Business

Value amp Attention

ME

Shift

Services(Tool)

Business

Private

WidgetRSSService Empowered Me

2007 josanku

Service

ParadigmShift

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 8: web2.0: People, Trends, Ecosystem

Easy Reach to ValueSearch

Longer Tail to Fatter Body More Participation and Value

Short Head Long Tail

VALUEAttentionSaleTraffic

DemocratizationParticipation

ParticipationContributionOpenShareService Product Information Coding Opinion Power

12

Mid Body

Tail to Head

Services

Contents

Business

Value amp Attention

ME

Shift

Services(Tool)

Business

Private

WidgetRSSService Empowered Me

2007 josanku

Service

ParadigmShift

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 9: web2.0: People, Trends, Ecosystem

Services

Contents

Business

Value amp Attention

ME

Shift

Services(Tool)

Business

Private

WidgetRSSService Empowered Me

2007 josanku

Service

ParadigmShift

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 10: web2.0: People, Trends, Ecosystem

Shift

Services(Tool)

Business

Private

WidgetRSSService Empowered Me

2007 josanku

Service

ParadigmShift

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 11: web2.0: People, Trends, Ecosystem

ParadigmShift

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 12: web2.0: People, Trends, Ecosystem

Search

Media Information Comm Shopping

Entertainment

Empowered ME

PEOPLE

InteractiveConversational Participatory

PeoplewareSocialwareSocial Computing

ServicesApplicationsContents

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 13: web2.0: People, Trends, Ecosystem

Flat (Search)Hierarchy (Directory)

Authors

PublishersDistributors

Change of Social Structure

Consumers (End Users)

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 14: web2.0: People, Trends, Ecosystem

Collective IntelligenceCollaborate Intelligence

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 15: web2.0: People, Trends, Ecosystem

web20

Power Shift to You

Massive amp Fast InnovationNew World

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 16: web2.0: People, Trends, Ecosystem

web20

Trends Updated

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 17: web2.0: People, Trends, Ecosystem

web20 Trends Updated

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 18: web2.0: People, Trends, Ecosystem

Personalization

For Empowered Youbull Me Portalbull Identitybull MEdia Me as Media

1

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 19: web2.0: People, Trends, Ecosystem

Information Finds You

HTTP RSS

You to Services Services to You

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 20: web2.0: People, Trends, Ecosystem

Personalizationwith Widgets

Tariq Krim CEO

Our digital life is growing out of controlFocus your attention on what you care

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 21: web2.0: People, Trends, Ecosystem

Growth of Personalization

268

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 22: web2.0: People, Trends, Ecosystem

SNS amp Social WebParticipatory

Communicatory Interactive

2

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 23: web2.0: People, Trends, Ecosystem

Ads on mobile phones

Web banner ads

Search engine ads

Branded Web sites

Ads in magazines

Ads on radio

Ads on TV

Ads in newspapers

Requested email updates

Consumer opinions posted online

0 20 40 60 80 100

ldquoI trustrdquoRecommendations from friendsfamily

Why Social Value Matters

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 24: web2.0: People, Trends, Ecosystem

Social Graph

Open Application

Social Ads Network

Beacon

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 25: web2.0: People, Trends, Ecosystem

Social Shopping

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 26: web2.0: People, Trends, Ecosystem

Mobile

is Web

Voice to Web

3

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 27: web2.0: People, Trends, Ecosystem

Cult

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 28: web2.0: People, Trends, Ecosystem

iPhone as Mobile Open Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 29: web2.0: People, Trends, Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 30: web2.0: People, Trends, Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 31: web2.0: People, Trends, Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 32: web2.0: People, Trends, Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 33: web2.0: People, Trends, Ecosystem

httpwwwslidesharenetdappelquistweb2-expo-sf2008-appelquistsrc=embed

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 34: web2.0: People, Trends, Ecosystem

SearchAds

Broadband

web20

People Tech

Business

web20 + Wibro = Mobile Web20 = Real Web20Bridging Web and Life(Offline)

+

Enjoy web anywhere in Seoul Korea (upto 4M at your hand)

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 35: web2.0: People, Trends, Ecosystem

LocalWeb20 is People and Life

Cyberspace -gt Realspace -gt Real Life4

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 36: web2.0: People, Trends, Ecosystem

Online Video 5

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 37: web2.0: People, Trends, Ecosystem

Metaverse 6

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 38: web2.0: People, Trends, Ecosystem

Open SourceOpen ApplicationOpen Ecosystem

Browser Firefox

Open SNS F8 OpenSocial

Open Mobile OS Android

OpenID

OpenAds

Microformats

Search

7

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 39: web2.0: People, Trends, Ecosystem

Open Application Platform

Facebook F8 OpenSocial Netvibes

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 40: web2.0: People, Trends, Ecosystem

OpenSocial

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 41: web2.0: People, Trends, Ecosystem

Open Social Graph

PeopleRank SocialRankRelationship of People

PageRankRelationship of Web Pages

XHTML Friends Network (XFN)Friend of a Friend (FOAF)

a amp d Related through e amp c (Open Data)

httpcodegooglecomapissocialgraph

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 42: web2.0: People, Trends, Ecosystem

Facebook Applications

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 43: web2.0: People, Trends, Ecosystem

Desktop Widget

Web Widget

Mobile WidgetWebwagcom zenzui

Physical WidgetWidgetstation chumby

Widget 8

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 44: web2.0: People, Trends, Ecosystem

New Story of WebWild Widgety World

Website vs Widget

Distributed Web

Remixed Web

Personalization

Publishing20

Widget EcosystemWidget Economy

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 45: web2.0: People, Trends, Ecosystem

Widget StationPersonal Internet Player Open Source Hardware

Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 46: web2.0: People, Trends, Ecosystem

Design + Simple + Internet + Widget + Toy + Private

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 47: web2.0: People, Trends, Ecosystem

Netvibes Widget EcosystemBased on UWA

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 48: web2.0: People, Trends, Ecosystem

Widget

Makers

Content amp

Application

Providers

UsersWidget Gallery

AdvertisersWeb Containers

Terminals

PCPlatform

(Vista Linux

Browder Android)

Web

(Blog Personal Web)

Mobile

Widget

Station

Developers

Widget Economy

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 49: web2.0: People, Trends, Ecosystem

MeMobile

VoIP

PC

Megapass

IPTV

Online Video

Phone

Multidevices Anywhere

Seamless Experience

WebServices

Offline

Services

Contents

Invisible Internet (as the Air)

Open ServicesPersonalized

Multiple Formats(Webpage Widget Voice)

People

Open Application

Platform

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 50: web2.0: People, Trends, Ecosystem

Widget Ecosystem and Widget Economy

httpwwwslidesharenetjosankuwidget-ecosystem-and-widget-economy

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 51: web2.0: People, Trends, Ecosystem

Nova Spivack CEO amp Founder Radar Networks

The Smart Data Web9

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 52: web2.0: People, Trends, Ecosystem

Everything as a ServiceX aaS

Everything on Demand (XoD)

Utility Computing

Software Application Platform HardwareData Business

10

Connected Life Style

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 53: web2.0: People, Trends, Ecosystem

Amazon Web Services Bigger Than Amazon

bull Amazon Elastic Compute Cloud (EC2) bull Amazon Simple Storage Service (S3) bull Bandwidth of EC2+S3 gt Bandwidth of all of Amazoncomrsquos Global Websites Combined in Fourth Quarter 2007 ($131 Million )

bull EC2+S3 No 7 in the US (BW)bull 330000 developers registeredbull 200000 developers who have signed up to use Facebooks platform

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 54: web2.0: People, Trends, Ecosystem

Attention EconomyAdvertisement20

bull The Major or Only web20 Revenue Model

bull Two Side Economics

bull Attention=$ MS Cashback

bull Personalized

bull Advertisement as Content

bull Cost Per Action iCompany

bull Type Video Mobile Widget Game

bull Social Ad Network

bull Wibro as an Advertisement

11

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 55: web2.0: People, Trends, Ecosystem

Online Advertising

2008

-$275B (93)

-SNS $15B

-Video $13B

eMaketercom

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 56: web2.0: People, Trends, Ecosystem

Enterprise 20web20 within the Intranet 12

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 57: web2.0: People, Trends, Ecosystem

New Economy

bull Consumer in Control

bull Second Money

bull Social Capital

bull Attention Economy Advertisement

bull Two Side Economy

bull Selling = Money + Better Service

bull gLOCAL

13

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 58: web2.0: People, Trends, Ecosystem

web20

Ecosystem in Korea

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 59: web2.0: People, Trends, Ecosystem

Information Knowledge ContentsApplication Advertisement Money Relationshiphellip

Everybody is Happy

Value

Time

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 60: web2.0: People, Trends, Ecosystem

Web20 ampEcosystem in Korea

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 61: web2.0: People, Trends, Ecosystem

Web20 vs Web02

web20 Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 62: web2.0: People, Trends, Ecosystem

What is Next

When

inNOvation

X X

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 63: web2.0: People, Trends, Ecosystem

Daum

Yahoo

1999 lsquo00 lsquo01 lsquo02 lsquo03 lsquo04 lsquo05 lsquo06 lsquo07 lsquo08 rsquo09 lsquo10

Internet Market Value

Cyworld

Gmarket

Auction

Nateon

Web10

Web20

directory

MailCafe

지식인검색

Internet

No More3 Year Life Span Limit of a Top Internet Player

인터넷 권불삼년(權不三年)

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 64: web2.0: People, Trends, Ecosystem

No Data for VC Investment

MampA Deal

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 65: web2.0: People, Trends, Ecosystem

Naver vs Google Economy

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 66: web2.0: People, Trends, Ecosystem

Google The First Ecosystem Enabler

Users

AdvertisersPublishers

Adwords Users as AdvertisersAdsense Users as PublishersSearch Users with Power

Open Platform

YouTube Users as DirectorsOpenSocial Users as DevelopersAdManagerGoogleCode

Google Economy Catalyst Code

Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 67: web2.0: People, Trends, Ecosystem

GlobalizationAt Home

Forget Korea

Outside-In

Your Application For 275MM Users

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 68: web2.0: People, Trends, Ecosystem

Web Ecosystem Enabler

To Bring the Vitality of Innovation to Korea

Korea Web Market

+70

hellip

+40

helliphellip

hellip hellip

Global Web Market

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 69: web2.0: People, Trends, Ecosystem

Hope

(Mobile) Broadband Democracy

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 70: web2.0: People, Trends, Ecosystem

Connectivityamp

Communication

Ecosystem to Connect amp Communicate

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 71: web2.0: People, Trends, Ecosystem

People Industry Academy Government

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 72: web2.0: People, Trends, Ecosystem

IoweInitiative forOpen WebEcosystem

AttentionVoiceActionFundPolicy

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 73: web2.0: People, Trends, Ecosystem

Disruption amp Opportunity

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 74: web2.0: People, Trends, Ecosystem

web20 is Here

Brings Web 20 to life and to your business for All

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 75: web2.0: People, Trends, Ecosystem

Big Picture

and its Impact

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 76: web2.0: People, Trends, Ecosystem

돌리고 돌리고~ Start Small

Think Big Start Small Move Fast

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 77: web2.0: People, Trends, Ecosystem

U

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 78: web2.0: People, Trends, Ecosystem

web20

Philosophy

Business

Life

Me20 Family20 Korea20 World20

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 79: web2.0: People, Trends, Ecosystem

web20 has just started

U R Lucky

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku

Page 80: web2.0: People, Trends, Ecosystem

JoSanKuKTCom

Thank U

httpwwwslidesharenetjosanku