The City With no Police!

What 2.0??“Web 2.0 is a set of economic,

social, and technology trends that collectively form the basis of the next generation of the Internet…

A more mature, distinctive medium characterized by user participation,

openness, and network effects.”

O’Reilly Radar – Web 2.0 Principles and Best Practices

The Machine is Us/ing Us

video @ youtube

TV vs. Web

TV , radio, etc…• Viewer• Passive

• Wants to know about the stars

Web• User• Passive /

interactive / active• Wants to become

the next star

Identity

Value Chain Experiences

Services

Products

Raw Materials

Marketing vs. Search Marketing

I hate advertisements!

I love advertisements!!!

???

Advertisements are great If they are…

Shown in the right time &

to the

right people

Agriculture Age (farmers)

Industrial Age (factory workers)

Information Age (knowledge workers)

Conceptual AgeConceptual Age (creators and empathizers)

Source: Dan Pink, A Whole New Mind

via: tompeters.com

““Human cHuman creativitreativity y is the is the ultimateultimate

economic economic resource.”resource.” —Richard Florida,

The Rise of the Creative Class

via: tompeters.com

Web2.0 KeywordsBlogs Blogs Blogs

• a new blog started every half a second!

• Google loves blogs

RSS / XML

Subscribe

RSS readers

Web2.0 KeywordsUser-generated contentBlogs Blogs Blogsvideosaudiosebooksmany-to-manyPeer to peer (P2P)

Social Networking

Myspace (250,000 new users per day Q1/2006)FacebookHi5

Web2.0 KeywordsSocial BookmarkingTags favorites user-generated classification

del.icio.us

Social BookmarkingBrowser-based

• One computer only• Can’t deal with large data• Category-based• Doesn’t utilize community

Web-based• Anywhere … anytime• Thrives on large data• Tag-based• Lives on community

Web2.0 KeywordsMass Collaboration / Participationwikiscommentsfavorites

Gold Corp•Reached a stage of no significant growth•Offered $575,000 for best ideas on finding gold•Input from “outsiders”; computer engineers, mathematicians, chemists etc.•110 targets identified (half of them not known)•80% of them produced significant amounts $100 Million

$9 Billion!

Congratulations!

Web 2.0 CEOsBy: Michael Arrington

video @ youtube

Web 2.0 Core Patterns

The Long Tail

“The world is moved not only by the mighty shoves of the heroes, but also by the aggregate of the tiny pushes of each honest worker.” Helen Keller

Data Data DataData vs. Information

In computer science theory there is a clear distinction between data and information, where data is a measurement that can be disorganized and when the data becomes organized it becomes information.

Data is the next “Intel Inside”

Harnessing Collective Intelligence

source: zdnet.com

Perpetual Beta

β

Thank you