web.3.0 istanbul 2013 - haritada kaybolanlar
DESCRIPTION
Web.3.0 Istanbul 2013 Konferansı'nda Yellow Medya Genel Müdürü Trevor Nadeau tarafından yapılan "Haritada Kaybolanlar" isimli sunum.TRANSCRIPT
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Hi, I am Trevor Nadeau
Managing Director
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Why am I up here speaking?
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Regarded as Turkey’s most trusted business listing database and directory - $12 USD million investment
Yellow Medya db has 815,000 business listings in Turkish and English (gets bigger everyday)
Yellowpages.com.tr has 2.5 million unique visits a month
Yellowpages.com.tr has 1.8 million pages indexed in Google
Yellowpages.com.tr has a 24% call conversion rate
Yellow Medya is.....
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YellowPages.com.tr Home Page
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Google Organic YellowPages.com.tr
Business Listing Pages
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Yellow Medya is the company that powers...
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But first...
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A Shoe Story
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shoes for my girlfriend I’m gonna buy those
while I’m in Paris!
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Ground zero of shopping mission
Arc de Triomphe
me
PARIS
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me
Phone in hand, my search begins...
But where will I find the Dior
store?
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No map pin
Dior, Christian Dior, Dior Store
No Dior anywhere!
me
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me
So I start walking down the Champs Elysees. Who shall I ask?
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Louis
Christian
Excuse me Louis Vuitton, could you tell me where Christian Dior is please?
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The Store!
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The Shoes!
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A happy girlfriend!!! Priceless ;-)
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But I am not the only crazy person to spend a lot on a pair of shoes!
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I don’t think it is supposed to work this way!
Louis Vuitton helped me
find and buy Dior shoes
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Shop! Spend! Shop! ;-)
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Speaking of shopping and spending...
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Do you agree this is the future of finding
a business?
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50% of mobile search
these days is for a local business.
If you did agree I think you are right!
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Realities of NOT being ‘Found’
$10 billion dollars in lost sales due to missing business listings - Yext Study USA 2013
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If your business can’t be found, you won’t be selling much!
Simple Fact:
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Ok, let’s look local
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Have you ever used one of these in Turkey?
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Guess what she is doing?
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She is looking for her ATM!!!
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Bank with 3,800 locations
BLACK SEA
The location of the ATM on the
bank’s website!
The real location
of the ATM!
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36
Bank with 350 locations!
The location of the branch
on the bank’s website!
The real location of
the bank branch!
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37
Gas Station chain with more than 1,500 locations!
BLACK SEA
MARMARA
SEA
The location of the gas station on the gas
stations website!
The real location of
the gas station!
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38
Car Dealership with more than 50 locations!
(Japanese)
MEDITERRANEAN SEA
The car dealer location on
the car brand’s website!
The real location
of the car dealer!
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39
Supermarket with more than 1,200 stores!
BLACK SEA The supermarket location on
the brand’s website!
The real location of
the supermarket!
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Brand Store “Locator” Apps We tested locations on over 100 major brands in Turkey.
50% correct
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We tested locations on over 100 major brands in Turkey.
50% That means,
WRONG!
Brand Store “Locator” Apps
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We tested locations on over 100 major brands in Turkey.
50% That means,
WRONG!
Brand Store “Locator” Apps
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BANK
If a $100 billion bank...
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BLACK SEA
Can’t get it
right ...
The location of the ATM on
the bank’s website!
The real location
of the ATM!
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This guy has no chance!
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Marshall Boya
A Great Solution
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2,000 Marshall Boya dealers can be found
on map and online platforms and they
are all mobile friendly!
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Marshall dealers
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google maps
mobile online
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yandex maps
mobile online
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http://www.marshallboyabayizeytinburnu.com/
mobile online
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mobile online
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How many businesses are there in Turkey?
Question:
1.5 million
2. 2 million
2.5 million
3 million
a
b
c
d
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Reality: Consumer adoption of location based engagement activities is at an all time high in Turkey!
This is a wake-up call to brand owners,
small business owners, trade associations, government agencies to ensure all businesses
in Turkey can be found.
A wake-up call!
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Can your business be found?
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Get found with YellowMedya.com