webbar #4 miriam wobo "power of social media"
TRANSCRIPT
The Power of Social Media Marketing
What What is Social Media Marketing ?
Social Media Marketing (SMM) is the process of
generating interest and excitement in a Brand,
product or service through various Social Media Platforms by creating
valuable branded content and promoting it.
WhoWho Uses Social Media?
0-17 y. (15%) 18-24 y. (9%) 25-34 y. (18%)
35-44 y. (25%) 45-54 y. (19%) 55-64 y. (10%) 65 + y. (3%)
Who Who Uses Social Media?
79% of the Top 100 Companies in the Fortune Global 500 index
The Global Social Media Check Up 2010, Burson-Marsteller
70% of small and medium businesses (USA)
Access Markets International Partners
twitterfacebookYoutube
What What is Social Media Marketing about?
•Watch•Discover•Build SM Strategy•Ask to follow
Why Why Use Social Media Marketing?
Average cost of producing 30-second national TV commercial $350,000
Only 18 % of traditional TV campaigns generate a positive ROI
Why Why use Social Media Marketing?
Social Media Marketing = Low Cost Marketing
Who uses Social media?
What What use Social Media for?Most popular business uses of social media
(social media report, Josh Gordon – Selling 2.0)
How How to use Social Media?Create a FACE
Listen and Respond !
ValuesPhilosophy
Brand
How How to use Social Media?
Barack Obama 5 million FANSFANS on Social Media
5,4 million CLICKEDCLICKED on a “I voted for Obama facebook button”
How How to use Social Media?“You can’t just say it. You have to get the
people to say it to each other.” – James Farley, CMO Ford
How How to use Social Media?
How How to use Social Media?
How How to use Social Media?Social Media is not Free !!!
1. It takes People.
2. It takes Technology.
3. It takes Time.
How How to Measure Social Media?Social Media ROI
Define Success Metrics
• Qualitative Goals
• Quantitative Goals
How How to Measure Social Media?SM Goals
SM Activities are Easy to Monitor and Hard to Proof (ROI)
Social Media Marketing Benefits BenefitsIncrease Search Engine Rankings
(especially content on Twitter, Facebook, and LinkedIn)
SEO Benefits Friendfeed, Digg, and Mixx Dofollow
Easy Brand Monitoring Alert Tools
Generate Site Traffic: Increase Sales
Niche Marketing: Create strategies based on addressing
individual interests
Social Media Marketing is:Social Media Marketing is:Time Consuming
Not to 100 % ControllableEvolutionalEffective
CheapEasy to MeasureEasy to Monitor
RealtimeCreative
Fun
Thank you for your attention twitter.com/MiriWobo
Follow me:Follow me:
SM links: twitter@MiriWobo
Web 2.0 Blog: www.miriwobo.posterous.com/
SM& SEO Best Practice: www.insidesocialmedia.posterous.com/