#webcom montreal - dragana djermanovic - social web: in&out_come

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Social Web in&out_come @GagaDjermanovic www.draganadjermanovic.com

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http://webcom-montreal.com/conferencier/social-web-in-out-come/292/Le web social est un monde en soi qui obéit à des règles d’ouverture, de transparence et de vitesse. Les participants attendent de la conversation qu’elle leur permette d’améliorer différents aspects de leur vie ou encore de leurs affaires. Dans sa conférence, Dragana Djermanovic abordera certaines facettes des tendances web spécifiques aux habitants des Balkans, les examinera en parallèle avec les tendances mondiales et fournira les exemples les plus marquants de l’utilisation des principes du web social dans le dialogue entre les organisations et les utilisateurs de l’Internet.

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Page 1: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Social Webin&out_come

@GagaDjermanovic

www.draganadjermanovic.com

Page 2: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

What does the Social Web mean for countries & people characterized by:

Page 3: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

What does the Social Web mean for countries & people characterized by:

Page 4: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

What does the Social Web mean for countries & people characterized by:

Page 5: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

What does the Social Web mean for countries & people characterized by:

Page 6: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

What does the Social Web mean for countries & people characterized by:

low level of human rights

Page 7: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

exYU region:6 smaller countries surrounded by

7 others

Page 8: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come
Page 9: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Serbia is (for example)known by

Good Stories

Page 10: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Brought to You by

Great“Storytellers”

Page 11: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Novak DjokovicRanked World No. 2 on the ATP list

Youngest player to defeat the

top 3 players in succession

Youngest player to have

reached the semi-finals of

all four Grand Slam in succession

Page 12: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Peja Stojakovic3× NBA All-Star

(2002, 2003, 2004)

2× NBA Three-point

Shootout Champion:

(2002, 2003)

Named Mister Europa Player

of the Year in 2001 and 2002

Page 13: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Vlade DivacOnly basketball player born and

trained in Europe to play at least

1,000 NBA games (1,134)

One of only two basketball players

born and trained in Europe to

have his number retired

by an NBA team

Named NBA All-Star, 2001

Page 14: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Rebecca MacDonald The richest woman

in Canada

Executive Chair of

Just Energy Income Fund

(TSX: JE.UN)

Born in Yugoslavia,

1953 under the

Yugoslavian name Ubavka Mitic

Page 15: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Nikola Tesla One of the most significant

World inventors

Responsibile for:

Niagara Falls, the first major

Hydroelectirc power plant

in the world

Tesla Coil

Alternating Current (AC)

Radio

etc...

Page 16: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Still, many people (unfortunately) know Serbia

by bad stories

Page 17: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Still, many people (unfortunately) know Serbia

by bad storiesWar,

Page 18: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Still, many people (unfortunately) know Serbia

by bad storiesWar, War Crimes,

Page 19: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Still, many people (unfortunately) know Serbia

by bad storiesWar, War Crimes, Refugees,

Page 20: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Still, many people (unfortunately) know Serbia

by bad storiesWar, War Crimes, Refugees, Corruption,

Page 21: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Still, many people (unfortunately) know Serbia

by bad storiesWar, War Crimes, Refugees, Corruption,The worst inflation the world has ever known...

Page 22: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

But there are many stories in between

there are many shades of

gray

Page 23: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Internetpenetration

Page 24: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Slovenia - 64,8%2.048.000 citizens

1.3 M users

Page 25: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Croatia - 50%4.4 M citizens

2.2 M users

Page 26: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Macedonia - 51,1%2.1 M citizens

1.1 M users

Page 27: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Serbia - 55,9%7.3 M citizens

4.1 M users ->

Page 28: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Acceptance of historical facts comes parallel with the acceptance of the social web

Denial

Page 29: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Acceptance of historical facts comes parallel with the acceptance of the social web

Denial

Anger

Page 30: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Acceptance of historical facts comes parallel with the acceptance of the social web

Denial

Anger

Bargaining

Page 31: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Acceptance of historical facts comes parallel with the acceptance of the social web

Denial

Anger

Bargaining

Depression

Page 32: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Acceptance of historical facts comes parallel with the acceptance of the social web

Denial

Anger

Bargaining

Depression

Acceptance

Page 33: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Social web increase social dialogue

Page 34: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

powerof theindividual

Page 35: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

powerof theindividual -

Page 36: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

diffusionof the innovation

Page 37: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Innovators2,5%

diffusionof the innovation

Page 38: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Early Adopters

13,5%

diffusionof the innovation

Innovators2,5%

Page 39: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Early Adopters

13,5% Early Majority

34%

diffusionof the innovation

Innovators2,5%

Page 40: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Early Adopters

13,5% Early Majority

34%

Late Majority

34%

diffusionof the innovation

Innovators2,5%

Page 41: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Early Adopters

13,5%

Laggards16%Early

Majority34%

Late Majority

34%

diffusionof the innovation

Innovators2,5%

Page 42: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

to speed up theacceptance ofsocial webyou needearly adopters

Page 43: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Marko Rakar Croatia @mrak

Page 44: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Marko Rakar Croatia @mrak

Croatia’s leading political blogger

Page 45: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Marko Rakar Croatia @mrak

Croatia’s leading political blogger

Exposing government secrets

Page 46: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Marko Rakar Croatia @mrak

Croatia’s leading political blogger

Exposing government secrets

Made searchable database

of Croatian voters that

exposed widespread fraud

http://popisbiraca.pollitika.com

Page 47: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Vuk Ćosić Slovenia @supperman

Page 48: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Vuk Ćosić Slovenia @supperman

Classic of internet art since 1995

Page 49: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Vuk Ćosić Slovenia @supperman

Classic of internet art since 1995

Web strategist since 1999

Page 50: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Vuk Ćosić Slovenia @supperman

Classic of internet art since 1995

Web strategist since 1999

Recipe sharing community site

started in 2003 as a true networking

platform coolinarika.com reached

4 milion monhthly unique visitors

Page 51: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Dragan Varagić Serbia @varagic

Page 52: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Dragan Varagić Serbia @varagic

Blog-father of the most

influential online

activist in Serbia

Page 53: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Dragan Varagić Serbia @varagic

Blog-father of the most

influential online

activist in Serbia

Creator of the most downloadable blog

manual in Serbian: “Blog basics”

Page 54: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Dragan Varagić Serbia @varagic

Blog-father of the most

influential online

activist in Serbia

Creator of the most downloadable blog

manual in Serbian: “Blog basics”

Web strategist since year 1997

Page 55: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Darko Buldioski Macedonia @darko156

Page 56: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Darko Buldioski Macedonia @darko156

Founder of komunikacii.net

that influenced the development

of online news in Macedonia

Page 57: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Darko Buldioski Macedonia @darko156

Founder of komunikacii.net

that influenced the development

of online news in Macedonia

Founder of non profit

New Media Center

Page 58: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Darko Buldioski Macedonia @darko156

Founder of komunikacii.net

that influenced the development

of online news in Macedonia

Founder of non profit

New Media Center

Founder of 140.mk - twiter directorium/aggregator

Page 59: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

social media

Page 60: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

social media public dialog

Page 61: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

social media public dialog

mutual knowledge

Page 62: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

social media

mutual power

public dialog

mutual knowledge

Page 63: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

The right end of social tools

is to help organizations

stop being antisocial

@umairhhttp://blogs.hbr.org/haque

Page 64: #webcom Montreal - Dragana Djermanovic - Social web: in&out_come

Thank you!

Phone: +381 65 9300 335

Email: [email protected]

Skype: dragana.djermanovic

Twitter: @GagaDjermanovic

Facebook: dragana.djermanovic

Slideshare: Dragana_Djermanovic

YouTube: GagaDjermanovic

Scribd: gaga.djermanovic

Flickr: gagadjermanovic

Keep in touch!

Gaga

desig

n: @

ivanc

osic