webinar 120913 driving interaction light
DESCRIPTION
This presentation reviews the power and impact of TapCrowd mobile apps during association events regarding attendee interaction : voting, asking question to speakers, gamification, QR huntTRANSCRIPT
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Driving Interaction During Association events
#interapption
v2.01!
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PRACTICAL DETAILS
Slides and recording will be distributed after the session
Use the Q&A window to ask your questions – Q&A session at the end
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Pol Van De Perre Business Development [email protected] @_COVR_
Mario Haneca Marketing [email protected] @Hanecam
Introduction
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Topics
• TAPCROWD in a nutshell
• What keeps you from interacting (more/cost effective) ?
• Interaction Capabilities of mobile event apps
• Why integrating your event app with your conference management platform?
• Reference case
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TapCrowd in a nutshell
TapCrowd is an end-to-end platform
for marketing & communication teams
to publish mobile apps
and to launch mobile campaigns
with push notifications and location targeting.
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Features for each phase of your mobile projects
Learn about mobile
Build new apps & manage existing apps
Publish apps & manage content
Build mobile campaigns
Get insights thanks to advanced analytics
END!TO!END!PLATFORM!
Free!trail!on!admin.tapcrowd.com!
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Interaction Obstacles
1. People are reluctant to ask questions in front of large audience
2. Meet other attendees you never met before
3. Collecting feedback on speaker quality is hard
4. Variety of platforms/apps to have an overall view
5. Audience engagement platforms are proportionally expensive
6. People don’t read their mails no more once conference started
7. Conference Program & attendee list are not up to date
8. Exhibitors complain of lack of visitors
Source:!michaelhyat!
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Any Question?
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!!Low threshold to ask questions + control as moderator
WIFI=KEY!ENABLER!
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Conference Room View
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!!Cost Effective Audience Interaction
WIFI=KEY!ENABLER!
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Get in touch easily – Effective networking
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!!Protected attendee list & private message function
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!!Fast, easy and cost effective collection of feedback
Per!session!evaluaKon!Or!Global!Survey! Reports!for!post!analysis!
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!!Efficient aggregation of multiple news & social flows
BLOGS!
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!!Drive foot traffic to your exhibitors QR-HUNT Contest
Accenture! CSC! ATOS!
NRB! Capgemini! IBM!
CGI!
HP!
Oasis!
You!
F1!VIP!TICKET!
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!!Breaking the e-mail overload with push messages
TOP!NEWS!Keynote!!for!ESHRE!2013!Steffie!Jobs!
Parking!B!is!FULL!now,!Follow!to!parking!C!
Workshop!ABC!is!
moved!to!ROOM!XYZ!
Our!Keynote!of!today!
starts!in!10!min!
Review!!the!video!
sessions!now!
Thanks!!for!a[ending!ESHRE!2013!
PUSH!MESSAGES!OPEN!RATE!=!99%!
BEFORE! DURING! AFTER!
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ESHRE EXAMPLES
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BENEFITS OF EVENT & CONGRES MANAGEMENT PLATFORM INTEGRATION Pol Van De Perre
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Before Integration
Content is entered into multiple platforms
• Registration and badge platform -> export of attendeelist
• Scientific & Abstract platform - > export of sessions, speakers, abstracts
! Manual work
! Platforms are never in sync in RT
Experts(in(Conference(and((Associa2on(IT(
Allow(us(to(give(you(An(idea(of(Who(we(are(
SMART!ADVICE!
The(power(of(Integra2on(• AcquisiKon!of!informaKon!• Processing!work!flow!• TransacKons!• Output!of!informaKon!!All(from(one(centralised(system(
• Save!Kme!&!reduce!cost!• Data!is!entered!only!once!• Processes!are!streamined!
and!automated!• Improve!quality!
• Data!exists!in!only!one!place!• Changes!are!replicated!
evenywhere!
Event!Content!Management!
Abstract!submission!
Abstract!review!Abstract!selecKon!Programme!definiKon!
Online!Programme!
In!App!Programme!Printed!
promoKon!Onsite!signage!Onsite!
Brochure!
People!
RegistraKons!
Roles!Atendee,!speaker,!chair!
ExhibiKon!Management!
Dynamic!Floorplan!
ExhibiKon!Sales!
Fulfilment!
Online!directory!Online!
floorplan!In!App!
directory!In!App!
floorplan!Printed!directory!Printed!floorplan!Lead!
retrieval!
CommuniccaKon!Online!
Directory!In!App!
networking!Delegate!
list!!Presence!tracking!Access!control!
References(2012:(5(reference(projects((•!European!Breast!Cancer!Congress!(Vienna,!8.000!pax)!!
•!European!AssociaKon!for!Vision!and!Eye!Research!(Nice,!750!pax)!
•!European!Congress!of!Immunology!(Glasgow,!5.000!pax)!•!WCA!World!Congress!of!Anaesthesiologists!(Buenos!Aires,!10.000!pax)!
•!SIBOS,!SWIFT!Annual!Congress!(Osaka,!6.000!pax)!(
2011:(5(reference(projects((•!InternaKonal!Conference!on!InnovaKve!Approaches!in!Head!and!Neck!!Oncology!(Barcelona,!750!pax)!•!European!Cancer!Congress!(Stockholm,!16.000!pax)!
•!World!Diabetes!Congress!(Dubai,!!12.000!pax)!•!European!Society!of!TherapeuKc!Radiology!and!Oncology!(London,!5.000)!
•!ESWI!Influenza!Conference!(Malta,!750!pax)!!
2010:(5(reference(projects((•!American!AssociaKon!for!Cancer!Research!(Amsterdam,!750!pax)!!
•!European!Society!of!Human!ReproducKon!and!Embryology!(Rome,!9.000!pax)!!•!European!College!of!Neuropsychopharmacology!(Amsterdam,!7000!pax)!!
•!European!Society!of!TherapeuKc!Radiology!and!Oncology!(Barcelona,!4.500)!•!United!NaKons!Global!Compact!Leaders!Summit!(New!York,!1.300!pax)!
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!! Integration S
RegistraKon!&!!
Track!SelecKon!
A[endees!
ScienKfic!Program!
Program!
My!Program!
Speakers!
API!!
Sync!!
Update!
login! App!/module!access!login!
Floorplan!
Reference Case ESHRE2013 • 10.000 attendees • 1267 sessions &
abstracs • 4693 Authors &
speakers • 4728 downloads
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Summary
1. Event Apps enable interaction at a fraction of the cost of individual point solution
2. Push Messages expand significantly your event life time
3. Integration with Conference Management Platforms like COVR provide cost-effective, always up to date and correct content
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Q&A
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Pol Van de Perre [email protected]` +32 14 21 22 23
Mario Haneca [email protected]
+32 478 97 12 62
Get in touch with us