1st, 2nd and 3rd

Tier Cities: Perception or Reality?

Christine “Shimo” Shimasaki, CDME, CMP

Managing Director of empowerMINT.com and event impact

calculator

Destination Marketing Association International

Our Guest Today

No official industry

list exists –Why?

Perception or Reality?

General attributes do

apply

Explore planner

perceptions

Many attributes don’t

apply

Time for a new

reality?

o Ample nonstop national and international

access (69%)

o Hotel inventory that includes major hotel brands (60%)

o Abundant dining, entertainment, and attraction options for attendees (57%)

o 10,000 minimum committable sleeping rooms (47%)

o Convention center with a minimum of 500,000 GSF of exhibit space (44%)

Source: Convene Magazine Reader Panel Survey

o Affordable, better value (59%)

o Attracts a regional drive market (49%)

o Regional airport with less nonstop

or direct airlift (36%)

Source: Convene Magazine Reader Panel Survey

o Regional airport with less nonstop

or direct airlift (37%)

Source: Convene Magazine Reader Panel Survey

o Ample nonstop national and

international access (69%)

o Hotel inventory that includes major hotel brands (60%)

o Abundant dining, entertainment, and attraction options for attendees (57%)

o 10,000 minimum committable sleeping rooms (47%)

o Convention center with a minimum of 500,000 GSF of exhibit space (44%)

o Distinct leisure-travel appeal (37%) Source: Convene Magazine Reader Panel Survey

o Affordable, better value (59%)

o Attracts a regional drive market (49%)

o Regional airport with less

nonstop or direct airlift (36%)

o Regional airport with less

nonstop or direct airlift (37%)

The economy factor The competition factor The experience factor

Blurred Lines: The Economy Factor

o Ample nonstop national and international

access (69%)

o Hotel inventory that includes major hotel brands (60%)

o Abundant dining, entertainment, and attraction options for attendees (57%)

oAffordable, better value (59%)

oAttracts a regional drive market (49%)

New Ways of Classifying Locations

• Access • Costs • Experiences • Industries

Stay tuned to learn more…

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