webinar - 5 traits of courageous marketers (@nfusion)
TRANSCRIPT
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WEBINAR: THE 5 TRAITS OF COURAGEOUS MARKETERS John Ellett, CEO @nFusion @jellett, [email protected] #CojonesAwards
OVERWHELMING COMPLEXITY? — OR — UNPRECEDENTED OPPORTUNITY?
CUSTOMERS ARE DIGITALLY ENABLED AND SOCIALLY CONNECTED.
THEIR DECISION JOURNEYS HAVE SHIFTED.
One Common Attribute . . .
COURAGE
COJONES (WHE THER YOU WERE BORN WI TH THEM
OR ACQUIRED THEM)
Or As We Say In Texas . . .
Today’s marketing leaders must have the courage
to do 5 things
Build authentic brands with a sense of purpose 1. INSPIRE
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Engage customers with meaningful experiences at each touch point
2. CONNECT
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TRADITIONAL CAMPAIGNS VS. CONVERGED CAMPAIGNS
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PAI D
B R AN D I D E A
OWN E D E AR N E D
B R AN DEXPE R I E NC ES
PAI D
OWN E DE AR N E D
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Break out of safe and sameness 3. BE BOLD
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Use both data and creativity to test and learn 4. EXPERIMENT
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Build organizational capacity for marketing in the digital age 5. EMPOWER
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HAVE THE COJONES TO…
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1. Inspire 2. Connect 3. Be Bold 4. Experiment 5. Empower
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Q&A
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WEBINAR: THE 5 TRAITS OF COURAGEOUS MARKETERS John Ellett, CEO @nFusion @jellett, [email protected] #CojonesAwards