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6 ways to supercharge your mobile communications4th February 2016

@Oxygen8group #O8Webinar

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Mark GraingerSales Director at Oxygen8 Ireland

Regarded as a leading digital marketing expert, helping businesses amplify their marketing activities by using the latest

technology.

Lorna CrowleyHead of Marketing at Oxygen8 Group

Passionate about all things digital marketing from retargeting to marketing automation.

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Agenda The current landscape (its very noisy?!) Why mobile? We’ll discuss how to:

1. track the success of your mobile campaigns2. send mobile responsive and highly engaging campaigns3. save time sending SMSs4. send contextually relevant campaigns5. segment and personalise using CRM data6. integrate mobile with other channels

Question and answer time

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A lot of channels = A lot of noise

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Why Mobile?

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The Smartphone has now become the essential tool of everyday life.

We sit in front of the television and expect to be able to interact with our programme of choice via social media or text messaging.

We search, shop and pay using our phones

We demand to be constantly connected and expect WIFI wherever we are

I just can’t live without my phone

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How can companies engage with customers via the mobile channel?

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Why? Here are the numbers

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And yet, there is a paradox at work… Mobile remains under-utilised as part of the

mobile marketing mix.

A recent study of multi-channel marketing budgets identified that mobile accounts for just 12% of marketing spend

SMS is only a fraction of the marketing budget and a tiny fraction of the mobile budget.

Somewhere, something is wrong…

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To find out the 6 top tips to supercharge your mobile communications watch our on-demand webinar