[webinar] accelerate your agency's success

16
Accelerate Your Agency’s Success ADD CLIENTS GROW REVENUE PER CLIENT BUILD RETAINERS

Upload: sharpspring

Post on 08-May-2015

268 views

Category:

Marketing


1 download

DESCRIPTION

The evolution of marketing is spurring massive growth for agencies and leaving some behind. With the support of marketing automation, marketing agencies can easily adopt an infrastructure for fast growth without the need for additional talent and resources. Rick Carlson will show you how his agency partners are applying new technology to achieve: 1) Revenue growth- additional revenue streams and more billable hours 2) More clients - position your agency with the services SMBs need 3) More retainer accounts - demonstrate long-term value by proving ROI

TRANSCRIPT

Page 1: [Webinar] Accelerate Your Agency's Success

Accelerate Your Agency’s

Success

A D D C L I E N T S

G R O W R E V E N U E P E R C L I E N T

B U I L D R E TA I N E R S

Page 2: [Webinar] Accelerate Your Agency's Success

new era for agencies

76%Of marketers think marketing has changed more in the past two years than in the past 50.

Source: ADOBE - DIGITAL DISTRESS: What Keeps Marketers Up at Night?

Page 3: [Webinar] Accelerate Your Agency's Success

new era for agencies• Agencies that will excel– Forward-thinking– Tech-savvy– Nimble

Digital services will be ingrained in the DNA of every agency and

blended with traditional methods to execute integrated

campaigns.”

“Paul Roetzer

Founder of PR20/20

Page 4: [Webinar] Accelerate Your Agency's Success

new era for agencies

Page 5: [Webinar] Accelerate Your Agency's Success

marketing technology

78%Of business execs think achieving digital transformation will become critical to their organizations within the next two years.

Source: MIT Sloan Management Review and Capgemini Consulting: Embracing Digital Technology

Page 6: [Webinar] Accelerate Your Agency's Success

marketing technology

CMOs will spend more on IT than their counterpart CIOs

2017

Source: Gartner analyst Laura McLellan

Page 7: [Webinar] Accelerate Your Agency's Success

marketing technology• Marketing automation is a suite of

tools that help businesses

Generates more leads

Drives sales

Proves ROI

Page 8: [Webinar] Accelerate Your Agency's Success

marketing automation• Typical tools– Behavior tracking– Email automation– Dynamic forms– Lead scoring– Analytics– CRM integration

Page 9: [Webinar] Accelerate Your Agency's Success

marketing automation

1. Drive More Leads

2. Convert Leads to Sales

• Identify anonymous web visitors• Optimize your campaigns• SEO and PPC optimization tools• Dynamic forms capture more

leads

• Lead scoring – focus on the best leads• Email automation – nurture & convert• Behavior tracking and business

intelligence• Sales management tools and alerts

3. Prove ROI (to you and your clients)• Comprehensive analytics• Exportable graphs, charts and reports• Eliminate what doesn’t work and

double down on does what works.

LimitedTime

LimitedResources

LimitedBudget

Page 10: [Webinar] Accelerate Your Agency's Success

ADD CLIENTS

GROW REVENUE

BUILD RETAINERS

Page 11: [Webinar] Accelerate Your Agency's Success

add customers

• Land More Clients– Drive more leads for your clients

– Analytics, automation & reporting

– Prove your ROI automatically

Page 12: [Webinar] Accelerate Your Agency's Success

more revenue• More Billable Hours

– Additional services– Additional management fees– Expand your service offerings– Content creation, automation,

analytics

Page 13: [Webinar] Accelerate Your Agency's Success

retainer-based accountsSharpSpring Ties Your Customers To You

• Website & form integration

• CRM & 3rd party integrations

• Manage all their leads• Automated workflows• Email campaigns &

content• Long-term campaign dataProvide value every day instead of project by project

Page 14: [Webinar] Accelerate Your Agency's Success

Accelerate Your Agency’s Success

Client SideMore Leads

Drive Sales

Prove ROI

Agency SideAdd Clients

Grow Revenue

Build Retainers

Marketing Automation

Page 15: [Webinar] Accelerate Your Agency's Success

Questions?

Page 16: [Webinar] Accelerate Your Agency's Success

thank you• Appreciate your time• Learn more? Sign up for a demo!– sharpspring.com/signup