webinar: actionable gamification: applying human-focused design to customer training
TRANSCRIPT
Actionable Gamification:
Applying Human-Focused Design to Customer Education
#HelpingSellsGamification Applied to Customer Education December 1, 2015
@billcush
Bill CushardHead of Training
ServiceRocket
Sarah E. Brown(moderator)
ServiceRocket
Yu-kai ChouBehavioral Design Expert
Yu-Kai Chou
@yukaichou @SEBMarketing
#HelpingSellsGamification Applied to Customer Education December 1, 2015
Special Guest: Yu-kai Chou● International keynote speaker
on gamification
● Creator: Octalysis Gamification Framework
● Author: Actionable Gamification: Beyond Bullet Points, Badges, and Leaderboards
Yu-kai ChouBehavioral Design Expert
Yu-Kai Chou
@yukaichou
#HelpingSellsGamification Applied to Customer Education December 1, 2015
Where in the World?
#HelpingSellsGamification Applied to Customer Education December 1, 2015
About ServiceRocket
Helping people get the most out of their software
TRAINING TrainingSUPPORT UTILIZATION- Founded in Sydney, Australia 2001- Palo Alto, CA HQ since 2010- 180 employees across 4 global
offices: Palo Alto, Sydney, Santiago Kuala Lumpur
#HelpingSellsGamification Applied to Customer Education December 1, 2015
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#HelpingSellsGamification Applied to Customer Education December 1, 2015
Recent WebinarsTopic: Date:Keeping Content Up With Software Changes April 21Data-Driven Approach to Training May 19Org Structures/Roles of Great Training Functions July 14Training in Pre-Sales to Help Sell Product September 1Building Performance-based Certifications October 6Training for People Who Don’t Think They Need It November 17
*Recordings and Registration available: http://bit.ly/SR-Webinars
#HelpingSellsGamification Applied to Customer Education December 1, 2015
Agenda
● What is Gamification?
● Overview of the Octalysis Framework for
Gamification Design
● Ways to Apply the Octalysis Framework to our
Training Programs
#HelpingSellsGamification Applied to Customer Education December 1, 2015
Interview with Yu-kai Chou
So…
What is gamification and how can we apply it in designing
customer education?Yu-kai Chou
Behavioral Design ExpertYu-Kai Chou
@yukaichou
#HelpingSellsGamification Applied to Customer Education December 1, 2015
#HelpingSellsGamification Applied to Customer Education December 1, 2015
@billcush
Bill CushardHead of Training
ServiceRocket
Sarah E. Brown(moderator)
ServiceRocket
Yu-kai ChouBehavioral Design Expert
Yu-Kai Chou
@yukaichou @SEBMarketing
#HelpingSellsGamification Applied to Customer Education December 1, 2015
The Next Event...
Special Guests Lined Up in January and February
Knowledge Management
Francoise TourniaireFT Works
Register: http://bit.ly/SR-Webinars
Package & Price Training
Lynn Marie ViduyaSaaS Training Exec
Marketing Your Training
Sarah BedrickHubSpot
#HelpingSellsGamification Applied to Customer Education December 1, 2015
Thank youservicerocket.com