[webinar] advanced adwords tools

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AdvancedAdWords

Tools

#AdWordsTools become a master!

TRADA PRESENTS

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#AdWordsTools

Anna Sawyer, Marketing Manager, Trada

@annafsawyer

Terry Whalen, Managing Director, CPC Search

@tdwhalenho

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Joey MullerAccount Director, CPC Search

@jmthefourth

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AdWords is immensely powerful...

especially when you know how to

use the tools!

Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | Joey Muller: @jmthefourth

These tools/reports show things you cannot find in the AdWords dashboard, so you might change your practices based on what you learn today.

trada.com Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | Joey Muller: @jmthefourth

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AdWords Search Funnel


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To get there, visit Tools and Analysis > Conversions > Search Funnels.

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AdWords Campaign Experiments


You should always be testing. AdWords Experiments allows you to test changes on portions of your campaign to reduce risk.


Keyword bid prices

Adding or removing keywords

Keyword match types

Some examples of what you can test:

Ad group structure


The difference between AdWords Experiments and testing the old-fashioned way: instead of making a change and comparing the data to how things used to be, you can A/B test results in real time.

Under Settings for a given campaign, click Experiment.

Click Specify experiment settings.


From Google:The fastest way to collect results is a 50-50 split, but if your experimental changes are risky or expensive, such as doubling your bid, you might want to have fewer auctions use your experiment. You can't change this setting after you start your experiment.

You can also track results in Google Analytics by using a URL referrer to see whether traffic is coming from your main campaign of your experiments.


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AdWords Conversion Optimizer

It’s a conversion van, get it???


Conversion Optimizer optimizes your placement in each ad auction to avoid unprofitable clicks and (hopefully) get you more profitable clicks.



This is a good tool for a campaign that is very stable and

organized.

Make sure you have small, thematic ad groups that you’re

not planning to rearrange.

Keep an eye on your search query report and add negatives

throughout the life of your campaign.

trada.com Terry Whalen: @tdwhalenho | Anna Sawyer: @annafsawyer | Joey Muller: @jmthefourth

No webinar next week.

SORRY FOLKS!

Come visit me at SMX West!

booth # 319

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Here’s where we take two minutes to show you how

Trada can help you scale your online advertising

... and it doesn’t cost any more than if you were to run PPC or Facebook ads campaigns

yourself.

Trada has thousands of online advertising experts who do PPC and Facebook ads for you.

Multiple experts work on your campaign at

the same time.

You get:

Diversity of thinking

Constant optimization

Multiple ad networks

Turbine: a Trada Client

CAMPAIGN STATS:

Paid Search Experts: 15

Conversion Rate: 20% increase

Click-Through Rate: 40% increase

Cost-per-Conversion: 16% reduction



“The Trada marketplace quickly made me comfortable enough to ‘take my hands off the wheel’

on paid search. Trada’s paid search experts know our

industry lingo and are running on all cylinders, driving high volumes to our Dungeons &

Dragons online gaming service.”

– Chase Huber Director, Advertising

For more information or to schedule a demo, email [email protected]

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@annafsawyer@tdwhalenhoTime for questions!

@jmthefourth

mailto:[email protected]

mailto:[email protected]

[webinar] advanced adwords tools

Education