[webinar] as marcas que se destacaram na rio 2016
TRANSCRIPT
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Agenda1. Olimpíada Rio 2016: um
balanço geral2. Marcas e a Rio 20163. Marcas, Social Media e Rio
20164. Personal Branding5. Considerações Finais
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Olimpíada Rio 2016: um balanço geral
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Memes, fotos e gifs: a era dos prosumers. Fonte imagem: Twitter Reprodução
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Memes, fotos e gifs: a era dos prosumers. Fonte imagem: Twitter Reprodução
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Fonte imagem: Twitter Reprodução
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• 916 milhões de interações
• 131 milhões de pessoas
• Neymar e Usain Bolt
• 5 a 21/08
• Fonte: Meio & Mensagem
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Parcerias - mediaGlobo - SnapchatJovem Pan - MomentsSport TV - Samsung
Sport TV VRIngresso 360º - #DesafieBarreirasLink: https://www.youtube.com/watch?v=r_N0D2Shq_s
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Marcas e a Rio 2016Análise Dados: Sprinklr
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41,901,828
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Países1. Estados Unidos (614,9k)
2. Brasil (158,3k)
3. Reino Unido (100,8k)
4. Japão (89,4k)
5. Espanha (52,6k)
6. Austrália (35k)
7. Índia (33,3k)
8. México (29k)
9. Canadá (24,6k)
Crédito foto: Visual Hunt
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Total de menções por Patrocinador Olímpico Mundial
221,5k
Crédito foto: Visual Hunt
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Total de menções por Patrocinador Oficial dos Jogos Olímpicos Rio 2016
367,2k
Crédito foto: Visual Hunt
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Ranking de menções por Patrocinador Olímpico
1. Coca-Cola (38,1k)2. Samsung (35,3k)3. Visa (32,7k)4. Bridgestone (31,5k)5. McDonald’s (26,7k)6. Omega (15,4k)7. P&G (13,5 k)8. GE (11,1k)9. Dow (7,2k)10. Atos (6,9k)11. Panasonic (3,2k)
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Ranking de menções por Patrocinador Oficial dos Jogos Olímpicos Rio 2016
1. Net (253k)
2. Claro (83,3k)
3. Nissan (18,1k)
4. Bradesco (9,7k)
5. Correios (2,2k)
6. Embratel (569)
7. Bradesco Seguros (432)
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Hashtags com melhor performance
1)#rio2016 2)#openingceremony3)#olympics4)#cerimoniadeabertura5)#yoelijoclarofutbol6)#olimpiadas7)#rio8)#roadtorio9)#riodejaneiro10) #brazil
Crédito foto: mikecogh via Visual hunt / CC BY-SA
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Marcas, Social Media e Rio 2016
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Live e MarcasCoca-Cola: Estação Olímpica Coca-ColaGE Brasil: Drone Week GE / Roda Viva - Tíbio e Perônio (Castelo Rá Tim Bum)Visa: #TeamVisa (aceitação)P&G: campanha “Obrigado, mãe” - parceria com a Globo (brand channel)https://www.youtube.com/watch?v=76Hin7bonUE
Bradesco: Tocha Olímpica
Brand
Crédito foto: Visual Hunt
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War Rooms Coca-ColaBradescoVisa
Crédito: waferbaby via Visual hunt / CC BY-NC-SA
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Marcas e influenciadoresYoutubersTwitter
GilleteCoca-ColaNBA
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Personal Branding
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Personal BrandingFlavinha SaraivaUsain BoltRafaela SilvaMartaDaniele e Diego HypólitoSimone Biles
Crédito foto: Instagram Reprodução
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Personal BrandingRyan LochteJoanna Maranhão
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Considerações finaisParaolimpíadas Rio 2016Marcas: produtoras de conteúdo relevantePersonal branding
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ObrigadaSoraia [email protected]: solima