webinar: effective, flexible fundraising with modavive

GIVING BACK IS THE NEW BLACKTM

WEBINAR AGENDA

•  Overview of ModaVive

•  How it works

•  Examples of other drives

•  Fundraising Financials

•  Planning Your Fundraiser

modavive overview

ModaVive is a socially responsible for-‐profit company that sells donated contemporary and designer clothing, handbags, shoes and accessories online to raise money for nonprofits. A percentage of every sale is donated to charity. Mission: Help worthwhile chariGes achieve their goals by raising money and awareness in a simple, fun and social way that engages volunteers and leverages commodiGes we all have excess of.

EXPERIENCE matters

!

Founder, Layne Gray TECHNOLOGY

CHARITY FUNDRAISING

“I started ModaVive because I felt there had to be an easier, more fulfilling way to fundraise for charity.”

modavive is simple to understand

Dress drives

•  GirlUp Clubs •  BuildOn Chapters •  SororiGes

•  Junior Leagues •  Girl Scout Troops •  OperaGon Smile

•  Private High Schools •  Performing Arts Auxiliaries •  United Way

case studies

•  Beneficiary: buildOn

•  Loca=on: UC Berkeley

•  Style: Sorority Dress-‐Off

•  Award: Chipotle Dinner

•  Results: 400+ dresses

•  Beneficiary: GO •  Loca=on: ModaVive

•  Style: Drop-‐off

•  Award: CelebraGon

•  Results: 250+ items

CAMPAIGN EVENT

How the financials work

•  Amount: •  60% of the net* proceeds that meets our Brand Guidelines

Boèga Veneta Brian Atwood Burberry Chanel ChrisGan LoubouGn Chloe Dolce & Gabbana Donna Karan Dooney & Bourke Fendi Giuseppe Zanod Gucci

Hermes Jimmy Choo Kate Spade Louis Vuiòn

Manolo Blahnik Marc Jacobs Michael Kors Mulberry

Miu Miu

Sergio Rossi

Tory Burch

Walter Steiger

Designer & Contemporary Brands

Shoes & Handbags

Ann Taylor

Anthropologie

Badgley Mischka

Banana Republic

BCBG

Burberry

Calvin Klein

Celine

Chanel

Chloe

ChrisGan Dior

Diane von Furstenberg

Dolce & Gabbana

Donna Karan

Elizabeth & James

Free People

Giorgio Armani

Gucci

Haute Hippie

J. Crew

James Perse

Kate Spade

L.A.M.B.

Lanvin

Levi's

Louis Vuiòn

Marc Jacobs

Michael Kors

Milly

Oscar de la Renta

Prada

Proenza Schouler

Rag & Bone

Ralph Lauren

Roberto Cavalli

Stella McCartney

Tahari

The Row

Theory

Three Dots

Tory Burch

Tracy Reese

Versace

Vince

Zara

* Net proceeds = Gross sale less promo discounts, shipping costs and CC processing fees


•  Amount: •  60% of the net proceeds that meets our Brand Guidelines

CATEGORIES: Category 1 Category 2 Category 3 Category 4

EXAMPLE BRANDS: Anthropologie, Banana Republic, Betsey Johnson, Free People, J. Crew, Three Dots, Zara

BCBG, DKNY, Kate Spade, Marc by Marc Jacobs, Nicole Miller, Tory Burch

Nane`e Lapore, 3.1 Phillip Lim, Milly, Moschino Cheap & Chic, Tahari, Tracey Reese

Chanel, Dolce & Gabbana, Carolina Herrera, Oscar de la Renta, Prada, ValenGno, Versace, Louis Vui`on

RETAIL PRICE: Under $250 $250 -‐ $500 $500 -‐ $1,000 $1,000+ RE-‐SALE VALUE: <$50 $50 -‐ $100 $100 -‐ $200 $200+ AVERAGE: $50 $75 $150 $300 DRESS DRIVE EXAMPLES -‐ 50 DRESSES $1,500 $2,250 $4,500 $9,000 -‐ 100 DRESSES $3,000 $4,500 $9,000 $18,000 -‐ 150 DRESSES $4,500 $6,750 $13,500 $27,000

Example of Fundraising ExpectaGons


•  Amount: •  60% of the net proceeds that meets our Brand Guidelines •  50% for other brands that we agree to sell

•  Launch: AddiGonal 10% during first week of Sale •  Tracking: ModaVive will keep track of all donaGons

•  Condi=ons: •  ModaVive only sells items in very good, excellent or new condiGon •  ModaVive donates items that do not meet our criteria to another

worthy charity •  Pay-‐out: At the end of the following month

modavive success tools

•  Fundraising Toolkit



•  Themes



•  Themes

•  Brand guidelines

Designer & Contemporary Brands

Co`on On Forever 21

H&M Kohls (City Triangles)

Old Navy Target (incl. Mossimo)

Walmart Wet Seal

Not Accepted

Ann Taylor

Anthropologie

Badgley Mischka

Banana Republic

BCBG

Burberry

Calvin Klein

Celine

Chanel

Chloe

ChrisGan Dior

Diane von Furstenberg

Dolce & Gabbana

Donna Karan

Elizabeth & James

Free People

Giorgio Armani

Gucci

Haute Hippie

J. Crew

James Perse

Kate Spade

L.A.M.B.

Lanvin

Levi's

Louis Vui`on

Marc Jacobs

Michael Kors

Milly

Oscar de la Renta

Prada

Proenza Schouler

Rag & Bone

Ralph Lauren

Roberto Cavalli

Stella McCartney

Tahari

The Row

Theory

Three Dots

Tory Burch

Tracy Reese

Versace

Vince

Zara



•  Themes


•  Exclusive Group page on MV site

•  Blog posts relevant to the group •  Direct links to the group’s bouGque

•  Sharing of best pracGces

modavive SOCIAL MEDIA SUPPORT

•  Social media templates

Example: “The countdown begins! Only (x) days unGl the [your organizaGon] sale @modavive! Raise money 4 @[your organizaGon]. #fashion #giveback #loveMV”

CapGon to thank donors: “Thank you to everyone who donated to our ModaVive dress drive! Not too much longer unGl launch day – Support [your organizaGon]! #giveback”

Post a photo from your fundraiser with the capGon: Thank you to everyone who donated to our ModaVive dress drive! @[your organizaGon]” #loveMV



•  Themes


•  Exclusive Group page on ModaVive website

•  On Your Website

Fundraising roadmap

1.  Decide between event and campaign

2.  Engage group members and create a commi`ee

3.  Set-‐up a call with ModaVive to get personalized assistance

4.  Join the exclusive Group on ModaVive

5.  Promote your fundraiser to your community

6.  Conduct your fundraiser

7.  Send your items to ModaVive (100+ for free shipping)

8.  Promote the sale of your items (those items sold within one week of the Sale launch will receive addiGonal 10% donaGon)

SUMMARY

•  Use ModaVive’s proven markeGng tools

•  60% donaGon of any items on the MV Brand Guidelines

•  Buyers Choose: 10% of net to your organizaGon at Check-‐out

•  Up to 90% off retail on coveted clothing & accessories

•  15% discount to all members during first week of Sale

•  Good for the wallet and the environment

SIMPLE FUNDRAISING

HIGH-‐QUALITY THRIFT SHOPPING

January 2015, Company ConfidenGal

GIVING BACK IS THE NEW BLACKTM

webinar: effective, flexible fundraising with modavive

Government & Nonprofit