webinar: engaging donors and activists on social media with attentive.ly
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TRANSCRIPT
HOW TO ENGAGE YOUR ACTIVISTS AND DONORS ON SOCIAL MEDIA
Roz LemieuxCo-Founder, CEO
- 14+ yrs digital exp- MoveOn “Geek Organizer”- Executive Director, NOI- Co-Founder, Fission- Campaigns & Elections 2012
Innovator
Who are we?
That’s me
What are we up to?
Attentive.ly shows you what the influentials on your email marketing list are buzzing about on social media.Our MissionTurn static email lists into vibrant online communities of brand evangelists.
1. Big Picture: Email Social
2. Social Actions
3. Engaging Influentials
4. After You Hit Send
5. Daily Habits
6. Getting to Know Your List
What’s on the Agenda?
THE BIG PICTURE
The Problem: Email Churn Up, Response Down
The Problem: Orgs Lagging on Social Media
Social Media ROI is rising, slowly Wow! Email is ROI is strong!
Attentive.ly starts with known high-value users: Your opt-in email list members…
Expand email relationships to social
Target email based on social activity
Identify influencers, message based on Twitter & Facebook posts.
The Solution: Integrated Communications
SOCIAL ACTIONS
The Power of Influentials
"I just wanted to let you know that our pilot campaign using the Twitter matched emails far exceeded our expectations. The email blast that we sent out generated over 500+ tweets and yielded our highest action rate in the past 12 months.”
David Norton, Online Advocacy Manager SEIU
Case Study: SEIU
David Norton, Online Advocacy Manager SEIU
Case Study: ONE
David Norton, Online Advocacy Manager SEIU
Case Study: NRDC
ENGAGING INFLUENTIALS
The Power of Influentials
Find influentials on your list sorting by Klout score
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Target by location for events, fundraisers
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Click through to top members’ profiles to vet them.
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AFTER YOU HIT SEND
Example – Search for related keywords like “BPA”.
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Sort by Klout. Ask influentials to RT your action. Engage.
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Download the list. Email suggested Tweets and posts.
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“We searched our supporters’ Tweets and Facebook posts to find out who really cared about environmental health. We then asked those members to commit to 3 Tweets per day or 1 Facebook post per day during the campaign. We had 100% conversion. Everybody we reached out to was super excited to be part of the campaign.”
Sarah Francis, Momsrising Campaign Director
Case Study: Momsrising
DAILY HABITS
SOCIAL DATA: KNOW YOUR LIST
Stats show your members’ reach and presence, when they’re active, and puts a face to your top influencers.
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See trending topics, #hashtags, images, videos, and links.
The Dashboard shows what’s on supporters minds.“Watched Terms” chart shows interest over time in key topics.
Q&A
