webinar: how to create and sell your first ebook (alexis grant)
DESCRIPTION
Want me to talk you through the slides? Best to watch the webinar then: http://alexisgrant.com/webinar-how-to-ebooks/TRANSCRIPT
HOW TO CREATE AND SELL YOUR FIRST DIGITAL PRODUCTWhat I’ve learned during my first year of making a living online
alexisgrant.com
#alexiswebinar
CHAT WITH OTHER PARTICIPANTS
ABOUT ALEXIS GRANT
Writing background Started guides on side of day job Left my day job a year ago to
focus on my business In addition to creating guides and
courses, I also help small businesses with blogging and social media
alexisgrant.com
WHY CREATE A DIGITAL PRODUCT
Create content you enjoy creating
Establish yourself as an expert
Recurring income Make a living on your own terms
alexisgrant.com
STEPS TO EARNING VIA EBOOKS
1. Come up with your idea2. Write & edit (Scrivener
rocks)3. Formatting & cover4. Set up sales system5. Promotion (so people
actually buy it)alexisgrant.com
VETTING YOUR IDEA
What do readers and friends ask you about again and again?
Experiment Replicate success
alexisgrant.com
LOGISTICS, STARTING WITH…. YOUR COVER
DIY vs. professional Costs = $150-500 Don’t know a designer? Try crowd-sourcing websites like 99designs ($299?)
IF THERE’S ONE THING YOU SHOULD PUT MONEY INTO, IT’S YOUR COVER.
alexisgrant.com
THE BEAUTY OF PDF
Can be read on most devices Easy to create One-stop shop for you Biggest bang for your buck
LESSON = PDF is a good choice for beginners
alexisgrant.com
FORMATTING YOUR EBOOK (PDF)
DIY or hire a professionalDIY tips: Buy other guides and see how they do it
Lots of white space Include details like links, page numbers, footer, table of contents alexisgrant.com
THE COSTS OF CREATING
Cover Editing Formatting E-Junkie ($5/month) Website Your timeTip: Don’t forget to
barter!alexisgrant.com
BOTTOM LINE = EBOOKS COST ALMOST NOTHING TO CREATE.
(Most costs are optional.)
alexisgrant.com
CHOOSING A PRICE
Informational ebooks sell for more than story books
Prices span HUGE range It’s not about what you’d like to
earn, but what value you offer the reader
People will always complain about your price – they’re not your market
Want to sell on Kindle? Lower pricealexisgrant.com
WHY SELL ON YOUR OWN SITE
PROS: Keep all profits = earn more Higher price Partner with affiliates Build your email list and online community Sell repeatedly to those buyers
CONS Limited to your reach and reach of affiliates No Kindle versionalexisgrant.com
WHY SELL ON KINDLE
PROS: Expand your reach Findable through Amazon’s search (SEO) If you don’t have an email list or online presence and don’t care to build one Kindle is popularCONS: Share profits Lower price Requires different formatting Don’t collect buyers’ emails
alexisgrant.com
NOT SELLING ON YOUR OWN SITE IS A MISSED OPPORTUNITY.
alexisgrant.com
HOW SELLING THROUGH YOUR OWN SITE WORKS
Reader buys via sales page Pays through PayPal E-Junkie sends ebook automatically
You’ll get email notification of sale
Collect emails and use them to follow up
alexisgrant.com
CREATING YOUR SALES PAGE
Writing sales copy is an art Look at others for ideas Add a money-back guarantee – and stick to it = reduces risk for buyers
Include social proof (testimonials or recommendations)
alexisgrant.com
PLANNING YOUR LAUNCH
Build anticipation beforehand Hints, whispers Pre-launch sale (discount to list)
Create urgency at launch Dave Navarro’s ebook on launching
alexisgrant.com
LAUNCH CALENDAR EXAMPLE: MAY
alexisgrant.com
ADDITIONAL CONTENT TO CREATE
Sales page Newsletter for your email list Post for your own blog Guest posts for other blogs
Tip: Watch other people launch to see how they do it.
alexisgrant.com
PROMOTING YOUR PRODUCT WILL TAKE AS MUCH OR MORE EFFORT AS CREATING IT.
alexisgrant.com
PROMOTION
1.Your own network – social media (Twitter, Facebook, LinkedIn), newsletter
2. Blog = build trust3. Networks of people you know
and affiliates4. Guest posts5. Other partnership
opportunitiesalexisgrant.com
GROW A NEWSLETTER
**THE SMARTEST THING YOU CAN DO**
Go to readers rather than making them come to you
Start collecting emails NOW Use products to build email list & build list to sell products
alexisgrant.com
GUEST POSTING FOR PROMOTION
Planning entire webinar on this…
Requires planning & pitching & writing
Big blogs or niche blogs Giving away free info builds your credibilityalexisgrant.com
WORKING WITH AFFILIATES
Easy through E-Junkie Incentive = 50% commission Few of your affiliates will sell most copies
LESSON: Worry about quality of affiliates, not quantity
alexisgrant.com
WHAT TO EXPECT FOR SALES
Biggest sales initially, at launch – if you prepare properly
Will continue to sell over time, especially when you do a guest post or sale or webinar
Work your SEO – it keeps on giving
alexisgrant.com
THROW A SALE
Because people LOVE them!
alexisgrant.com
HELP YOUR READER FEEL…
Excited
Satisfied
HAPPY
Ready to GO
WAYS TO OVER-DELIVER
Follow up with readers – ask for feedback, offer more information
Offer great customer service Go beyond the ebook – for example, Facebook group
WHY? Because they’ll buy again!alexisgrant.com
DON’T WAIT TO CREATE YOUR FIRST PRODUCT, EVEN IF YOU FEEL LIKE YOU DON’T KNOW WHAT YOU’RE DOING.
FIGURE IT OUT AS YOU GO.
alexisgrant.com
QUESTIONS?
alexisgrant.com
Twitter: @alexisgrant#alexiswebinar
alexisgrant.com