1. 1. How To Repurpose Content To Save Time & Maximize Leads #RecycleYourMarketing
2. 2. Housekeeping This webinar is being recorded and will be sent via email with the slides within 24 hours Stick around for a 25% discount code to attend INBOUND 2015 Use #RecycleYourMarketing during the webinar on Twitter to ask questions for Q&A or the question panel Top tweeter using #RecycleYourMarketing will get a free signed copy of Likeable Social Media + one free year of Likeables VIP Plan #RecycleYourMarketing Housekeeping
3. 3. Speakers Rebecca Corliss Director of Marketing, HubSpot #RecycleYourMarketing Dave Kerpen CEO & Founder, Likeable Local
4. 4. Agenda The story of repurposing: why we do it Why repurpose? 4 reasons How HubSpot repurposes content #RecycleYourMarketing
5. 5. The core of INBOUND is content #RecycleYourMarketing
6. 6. Head count isnt the answer #RecycleYourMarketing
7. 7. Content Count > Head Count #RecycleYourMarketing
8. 8. A Tale Of Repurposing Content #RecycleYourMarketing
9. 9. Why Repeat, Recycle, & Repurpose? #RecycleYourMarketing 1. Save Time 3. Provide Lasting Value 2. Reach a Wider Audience 4. Give Great Content The Attention It Deserves
10. 10. 1. Save Time (And Solve For The Content Creation Challenge) 69% of content marketers feel a lack of time is their greatest challenge. (Source: CMI) #RecycleYourMarketing
11. 11. The Content Creation Challenge Ongoing new content creation on numerous channels is nearly impossible! 68% of marketers say consistently producing content is a challenge. Only 32% of marketers say they are effectively executing enough content. (Source: Aberdeen) #RecycleYourMarketing
12. 12. Your Time Saving Secret Weapon Repeat Great Content Theres no reason to re-invent the wheel. The chance of a follower seeing your post is slim. Use TurboPost by Likeable to help. #RecycleYourMarketing
13. 13. Its your responsibility to share and re-share great content. -Dave Kerpen #RecycleYourMarketing
14. 14. Repeating Works #RecycleYourMarketing
15. 15. 2. Reach A Wider Audience By Repurposing Content On Other Channels Without promotion, something terrible happens... nothing! - P. T. Barnum #RecycleYourMarketing
16. 16. There are SO many different, and effective channels to share content & reach your audience. A Varied Content Strategy Is Important 49% of small businesses believe Slideshare is highly effective for content promotion. (Source: CMI) Brands that create 15 blog posts per month average 1,200 new leads per month. (Source: HubSpot) The average B2B marketer engages in content promotion on 6 social media platforms. (Source: CMI) #RecycleYourMarketing
17. 17. More Channels = More Reach Facebook fans! LinkedIn fans! Twitter fans! #RecycleYourMarketing
18. 18. Reworking & Repurposing Works #RecycleYourMarketing
19. 19. 3. Provide Lasting Value Value is in the eye of the beholder. The more ways available to consume content, the more value you can provide to more people. People consume content on different devices. Similar content is interesting packaged in different ways. #RecycleYourMarketing Source: comScore
20. 20. Consider Your Audience: Generation *Source: Moz #RecycleYourMarketing
21. 21. Content Consumption Think about how your audience prefers to consume their content! Ebook Webinar OR Visual Vs. Audio Passive Vs. Interactive Download Vs. Stream #RecycleYourMarketing
22. 22. Ebook Article OR Long Vs. Short Dense Vs. Simple #RecycleYourMarketing
23. 23. 1 Great Content Idea Can = 5+ Content Pieces #RecycleYourMarketing 4. Give Content The Attention It Deserves
24. 24. Tips for Successful Repurposing Give a nod to related content. Use content shelf life to your advantage. Know your audience. Always deliver additional value. Highlight different angles of the same topic. #RecycleYourMarketing
25. 25. Use One Platform to Promote Another From a blog post To an eBook! #RecycleYourMarketing
26. 26. Deliver Additional Value Evaluate whether or not information has changed or if youve learned more information about the topic. Share similar content in a new light. Add promotions or downloadable material. 5 blog posts that are interviews with different experts 1 blog post #RecycleYourMarketing
27. 27. Consider the Buyers Journey #RecycleYourMarketing
28. 28. How HubSpot Repurposes Content
29. 29. Existing Tweets/Twitter Accounts Blog Posts
30. 30. Existing Ebooks Kits Turn your ebooks into a kit
31. 31. Webinar/Ebook Twitter Chats
32. 32. Podcast Ebook Blog Posts SlideShare
33. 33. Data SlideShare CTA Turn your data into a series of blog posts!
34. 34. Blog Posts Ebook SlideShare
35. 35. Key Takeaways + Best Practices Use high performing pieces of content and repurpose by highlighting different angles of the same topic Always deliver additional value Know your audience: keep the buyers journey in mind!
36. 36. 25% DISCOUNT CODE FOR WEBINAR ATTENDEES, EXPIRES AUGUST 31: LIKEABLE15
37. 37. Q&A #RecycleYourMarketing Rebecca Corliss @repcor Dave Kerpen @davekerpen
38. 38. Likeable Hub Share 1000s of content ideas TurboPost Facebook Ad Tech & Tweet + LinkedIn Post Repeating Likeable Hub Websites Social Listening + More! -Try Likeable Hub VIP for Free @ LikeableHub.com -Free Month of Likeable Hub Expert or $200 off Likeable Hub Pro before August 31st! Visit LikeableDemo.com or call 212-359-4355 & mention #RecyleYourMarketing
39. 39. GRAND PRIZE! + 1 Year of Likeable Hub VIP ($240 Value!) #RecycleYourMarketing