[webinar] how to use social media to grow your local presence online and offline

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Learn how to focus your social media efforts and grow your offline business Together with social media strategists, Katie Lance and Chris Smith, we’ve put together a simple roadmap that capitalizes on the recent changes in location based social media to provide step by step tactics and help you grow your communities online, creating meaningful relationships and business in the real world. Local Social is heating up. With the release of Facebook’s Nearby feature to focus on local businesses and Google+ reinforcing their commitment to location based apps and search, it’s time to start gearing your social media strategy to support you local presence. This Webinar Will Show You How To Build Communities Online That Engage Your Local Market Offline. Learn simple tactics to connect online and offline relationships to build trust where you live and work. Learn how to use social to have your business found when people are looking for real estate. Find out how to amplify the reach of your content and increase you search ranking. Gain the skills to identify who your tribe is, and the tools to get them psyched to engage online and offline. Stop wasting time posting willy nilly and focus your efforts in ways that provide real value to your business and your audience..

TRANSCRIPT

Page 1: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline
Page 2: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline
Page 3: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline
Page 4: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline

Social and Local Trends

Page 5: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline

93%Of consumers begin on a

search engine

75%Of searchers never scroll past the first page of search results

waterfront condos in hotlanta

PEOPLE LOVE SOME ONLINE SEARCH

Page 6: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline

Search used to be a strictly desktop affair.That ship has already sailed...

local search volume is growing exponentially@ 50% every year!

1 billion local searches

1.5 billion local searches

2.3 billion local searches

3.45 billion local searches

a month in 2009

2010

2011

2012

The Power of

LocalMobileSearch

Page 7: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline
Page 8: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline

Get on the MAP: Local Search & Businesses

Searchers looking for businesses online believe that local search results are more relevant and trustworthy than paid or general search results

61%Consider local search

results to be morerelevant

58%Consider local search

results to be moretrustworthy

Page 9: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline

An increasing number of local business searchers expect to find consumer reviews

Of all those who submit reviews, most have done so in the past 30 days.

of local searchers use social media to conduct local searches.

15%

91%

37%30%

25%

Social Media Used for Local Search

14%

Page 10: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline
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Page 12: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline

Targeted, hyper-local keywords

Relevant content to support keywords

Address and contact info prominent

SEO friendly CMS

Indexable listings

1. Optimize website(s) for local

Google Maps (most important)

Yelp

Bing Local

Yahoo Local

Best of the Web Local

3. Get citations, “online references” 4. Become an inbound marketer

2. Claim your business listing

GETTING STARTED ON LOCAL SEARCH CHECK LIST

Local Blogs

Hyper local blogs

Locally focused directories

Industry focused directories/blogs

Focus locally

Make a plan

Analyze your progress

Be consistent and don’t stop

Page 13: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline

Social and Local Tools

Page 14: [Webinar] How to Use Social Media to Grow Your Local Presence Online and Offline

KEYWORD RESEARCH- FOCUS ON LONG-TAIL

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Be Useful

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