[webinar] how to use social media to grow your local presence online and offline
DESCRIPTION
Learn how to focus your social media efforts and grow your offline business Together with social media strategists, Katie Lance and Chris Smith, we’ve put together a simple roadmap that capitalizes on the recent changes in location based social media to provide step by step tactics and help you grow your communities online, creating meaningful relationships and business in the real world. Local Social is heating up. With the release of Facebook’s Nearby feature to focus on local businesses and Google+ reinforcing their commitment to location based apps and search, it’s time to start gearing your social media strategy to support you local presence. This Webinar Will Show You How To Build Communities Online That Engage Your Local Market Offline. Learn simple tactics to connect online and offline relationships to build trust where you live and work. Learn how to use social to have your business found when people are looking for real estate. Find out how to amplify the reach of your content and increase you search ranking. Gain the skills to identify who your tribe is, and the tools to get them psyched to engage online and offline. Stop wasting time posting willy nilly and focus your efforts in ways that provide real value to your business and your audience..TRANSCRIPT
Social and Local Trends
93%Of consumers begin on a
search engine
75%Of searchers never scroll past the first page of search results
waterfront condos in hotlanta
PEOPLE LOVE SOME ONLINE SEARCH
Search used to be a strictly desktop affair.That ship has already sailed...
local search volume is growing exponentially@ 50% every year!
1 billion local searches
1.5 billion local searches
2.3 billion local searches
3.45 billion local searches
a month in 2009
2010
2011
2012
The Power of
LocalMobileSearch
Get on the MAP: Local Search & Businesses
Searchers looking for businesses online believe that local search results are more relevant and trustworthy than paid or general search results
61%Consider local search
results to be morerelevant
58%Consider local search
results to be moretrustworthy
An increasing number of local business searchers expect to find consumer reviews
Of all those who submit reviews, most have done so in the past 30 days.
of local searchers use social media to conduct local searches.
15%
91%
37%30%
25%
Social Media Used for Local Search
14%
Targeted, hyper-local keywords
Relevant content to support keywords
Address and contact info prominent
SEO friendly CMS
Indexable listings
1. Optimize website(s) for local
Google Maps (most important)
Yelp
Bing Local
Yahoo Local
Best of the Web Local
3. Get citations, “online references” 4. Become an inbound marketer
2. Claim your business listing
GETTING STARTED ON LOCAL SEARCH CHECK LIST
Local Blogs
Hyper local blogs
Locally focused directories
Industry focused directories/blogs
Focus locally
Make a plan
Analyze your progress
Be consistent and don’t stop
Social and Local Tools
KEYWORD RESEARCH- FOCUS ON LONG-TAIL
Be Useful